Seeking Braze implementation insights and best practices

Feel free to reach out if you have any questions :)

In the meantime, here are a few points that might help guide you:

1. Are you migrating from another platform, or is this your first time using a marketing automation system?
   
   This makes a big difference - if you’re switching from another system, you likely already have a data structure, customer journeys, etc. In that case, you probably know what works, what’s missing in terms of data, events, and so on.
   
   If there’s a deadline for replacing your existing system, make sure to plan everything carefully so you don’t end up without active campaigns or journeys during the transition.
   
   If you’ve never used a system before, it’s important to plan your customer journeys in advance and define the types of data and events you’ll need to sync with Braze to support those journeys.
   
   I highly recommend checking out the official Braze courses - they’re a great way to get familiar with the platform and understand its capabilities before implementation starts.
   
   
2. Get your tech and data teams involved early.
   
   One of the common pitfalls is that these teams are brought in too late, often after the decision has been made, and only when integration work begins. That usually causes unnecessary delays.
   
   Make sure to involve them as early as possible. Share the API/SDK documentation with them so they can estimate the required effort and allocate time in advance.
   
   
   If you’d like to share more about your company and what you’re planning to do with Braze, I’d be happy to give you more tailored tips and suggestions based on your specific use case.