Users marketing consent
Hi everyone, We're looking for ways to increase the number of contactable users. Some key actions we're considering include: A/B testing in the onboarding phase Ad hoc campaigns with in-app notifications for unsubscribed users Creating subscription groups (as we currently don't have any) Has anyone come across a successful case study on this? Or perhaps key metrics, like average user consent rates by industry, or useful websites for inspiration? We're struggling a bit with translating theory into practice, so any insights would be greatly appreciated. Many thanks in advance! Matteo
sending email to CSV list
Hi there! I'm new to Braze and recently uploaded a CSV file containing 1.5k email addresses. The import was successful, but when I tried to create a campaign using segments, the email addresses couldn't be found. I included the 'email' column along with randomly generated user alias names and labels in the file. Is there something I might have done wrong?
Preference center setup w/out subscription groups?
Hi all - Sorry if this has been asked previously but couldn't find anything directly related in recent posts. We're setting up our initial preference center and I'm trying to determine the best way to do it. Goal: use the 'out of the box' preference center where a user will confirm they want to unsubscribe from email (NOT a 1-click unsub from the email itself). But, we only have 1 email category for now so we'd like the unsub action to map to the global opt-in flags (not subscription groups). Is this possible? It looks like the preference center requires at lease one subscription group to be created/used, which would mean we'd need to reference that subscription group preference in EVERY audience/filter/canvas that we create, right? Versus being able to rely on a global opt-in flag from the back end? Suggestions? Thanks in advance!Template builder - corner edge issue
Hey everyone, Have a quick query that someone may be able to help me with. I've been building out some templates and would like to corner the edge of some of the text blocks I have placed in the email. There appears to be an option to corner the very outer edge of the block, but not the inner edge (white background block) ... see screenshot. Any suggestions on a work around would be greatly appreciated :-)
We've created new blocks and templates for In-App Messages. Would love some feedback
Hi all In the drag&drop in-app editor, we created tools to enhance our own campaigns. The impact of this extension on our teams convinced us to release it as an extension to help other marketers achieve the same results. Video embedding (YouTube, Vimeo, and MP4), countdown timers, interactive scratch-to-reveal coupons, animated counters, auto-close messages, copy-to-clipboard coupon codes, an In-App Messages template library and import/export email templates are just a few of the features included in this extension. Each tool is crafted to help marketers create more dynamic, engaging content—no coding required! This extension is available in the Chrome extension store: https://chromewebstore.google.com/detail/hippo-power-tools-for-bra/klnaclpjbenicaapccooonooopnieekg Would love any feedback you have on this extension, including ideas for more features. Our goal is to make these useful tools for all Braze users.The fountain of truth
And we're back, baby! I Sierra Mist you all! Welcome to 2025, where (when?) email still thrives...as long as you're doing it right. There is no shortage of levers to pull or buttons to push when sending marketing emails. Sending domain, "from" name, subject line, template, segmentation, the list goes on! Email is so complex that I've been able to make a career out of this *one* aspect of it alone, so I hesitate to describe it as "easy" when in reality, the medium itself is quite complicated. The refreshing thing is, even though email has a seemingly-infinite number of ingredients that contribute to its success, deliverability (that is, reaching the inboxes of your intended audience) is actually pretty simple. Whether you're an established sender or just getting started, these classic best practices are just what the doctor ordered to crush your marketing goals: đŸ¥¤Consent: Only send emails to people who have explicitly chosen to receive them, voluntarily, without coercion or concealment. Ask people if they want your mail, don't just tell them they're subscribed as a consequence of registering for an account or agreeing to your site/app policies. Even if you're legally allowed to contact users, the law doesn't keep your mail in the inbox--recipients' genuine positive engagement does. Setting clear expectations during subscription like what types of mail will be sent, and how often, can help retain subscribers over time and prevent list churn. đŸ¥¤Authentication: Formerly (erroneously, perhaps) regarded by many as a nice-to-have, authentication has surged in importance and is now a formalized requirement at many mailbox providers. Implementing SPF, DKIM, and DMARC protects your brand and your customers from malicious (or misguided) actors, ensuring recipients that your mail is the real thing. đŸ¥¤Content: Send emails that pop! A jolt of color, a bubbly subject line, a slice of life behind the scenes, whatever floats your subscribers' boats is fair game as long as they enjoy receiving it and behave accordingly. Marketing email should meet the expectations set during signup, so that subscribers aren't surprised when it shows up (or doesn't), resulting in reduced engagement or increased complaints/unsubscribes. Thirsty for more advice? What are you struggling with? What's on tap for 2025? How can I help??!?! đŸ’ŒThe Nightmare Before Boxing Day (a poem)
"It's not what it looks like, officers, I swear! I wasn't sending spam, I just needed to share my deals with everyone! Ho ho holy night what have I done?!" [cue Santa sobbing into his beard] Poor Kris Kringle! 'Twas Monday morning and throughout the support queue, customers like Santa didn't know what to do. His "12 Days of Deals" campaign started off strong, with high open rates and clicks all week long. But on day 7, there arose such a clatter, he logged into his ESP to see what was the matter. The opens, they fell, while the spam complaints grew. What could be wrong? Only the deliverability team knew. I looked at his stats, and saw something amiss. He accidentally sent to his ENTIRE LIST! Not just subscribers or app users, oh no! He even included an old list from a trade show! Before we could stop it, the email was sent. The only thing left to do was see how Tuesday went. This one would do better, of that I was sure. Santa cleaned up his list, that was the cure! With careful targeting and engaging copy, the next campaigns fared better, though results were still choppy. It took him all month to recover inbox placement, and ol' Santa spent that time crying in the basement. "Next year will be better!", Saint Nicholas said, as he gave me a wink and patted my head. "I'll use double opt-in, I'll prune old contacts! I'll have a preference center, and maybe some snacks!" "Don't get carried away now, Mr. Claus!", I said. "Best practices are great, but subscribers don't need to be fed." We shared a laugh, and a cookie or two. Then he hopped in the sleigh, and away he flew. Let this be your lesson, while I have you here. Deliverability best practices are important all year! (Inspired by A Visit From St. Nicholas.)Video: Does DMARC prevent blocklistings?
Hey Bonfire! Some of you are probably familiar with our partner Valimail, the DMARC SaaS platform. Al Iverson, Industry Research and Community Engagement Lead at Valimail is a legend in the deliverability space and someone I admire greatly. His blog Spam Resource has thousands of entries about the intricacies of email deliverability and you should definitely subscribe to his newsletter! Last week, I was invited to participate in a short video about blocklistings, and whether DMARC can prevent them. Check it out! Happy Monday!
