Referral-style competition using Braze - advice needed

We’re currently exploring a referral-style competition and wanted to check whether Braze offers any native referral mechanics that could support this.

Use case:

Simple prize-draw referral campaign
Users refer friends to sign up for a new app via a unique link or code
Each successful app install via that link/code earns the referrer an entry into a prize draw

Key requirement:

Ability for Braze to automatically generate a unique referral link or code per user (e.g. via email)

If anyone has experience implementing something similar in Braze, or can share examples / best practices, that would be really helpful.

Happy to clarify any details if needed - thanks in advance!

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Manoj__

Hello @JoeVerrell There is no out-of-the-box solution available for this feature.
If there are no specific requirements for the format of the unique code and you plan to use Braze, I recommend using ${user_id} as the unique identifier.
For example: 6592008029c8c3e4dc76256c.

This is the safest and fastest approach, as it leverages an existing unique value in Braze. The added benefit is that it is already available and requires no additional setup.

julia_gaj

Hi JoeVerrell!

Full disclosure: I’m from the Voucherify team, so yeah, I’m biased but I’ve seen this exact Braze referral problem a million times.

Braze is awesome for messaging, but it’s got no native 'referral brain' to link friend A to friend B. A lot of teams just plug Voucherify into Braze to be the backend engine. It handles the unique referral codes/links, the 'who-invited-who' math, and the prize-draw entries automatically so your devs don't have to build a custom DB from scratch.

Anyway, I’m around if u got questions or wanna roast my bias, happy to chat!

thorunndev

Hi @JoeVerrell ,

Hello from Talon.One, we are a Braze loyalty and reward management partner.

Brands use Braze and Talon.One together to power referral and gamified campaigns like described above. The incentives engine handles creating the referral codes, the logic of who qualifies and this then gets populated into Braze.

Here is a tutorial on how to set up a referral campaign: https://docs.talon.one/docs/dev/technology-partners/braze/create-referrals-braze

Feel free to reach out if you want to explore - cheers!