Hi all,
I'm working with a white label solution so 95% of my events (and attribute overwrites) are being ingested in to Segment and forwarded to braze via webhooks and largely it's working fine.
However, I have a first_did_action_event that is super key but not available via the webhook
the only place that see's it is snowflake via updated tables every 5 minutes (not Ideal but soon enough to remove clients from nudging canvas and in to others)
I plan to build tables for details that help us group activity based on the first and ongoing did_action_event but wondering the following:
CDI will allow me to update attributes
But how can I send an event with these systems alone if i want to trigger an event (rather than use audience exclusions to remove someone) - We might want to trigger comms on this action_event in future potentially.
I've been reading up about external_functions in snowflake and think we can use Segment Source Function to accept the Above external_function and send on to Braze.
Could anyone confirm or offer up some alternative options.
Thanks.
