CRM Content Lead (12 month FTC)
About the Job 🚀 Who Are We? Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs. Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves. What We're Looking For As our marketing team continues to evolve, we are looking for a CRM Content Lead to join us for a 12 month maternity cover. You’ll sit in the Engagement and Retention team, leading the channel strategy including creative and content development across all three of our wellness apps: WalkFit, Yoga-Go, and Muscle Booster. Your role is to ensure every message a user receives feels purposeful, on-brand, and genuinely helpful—whether it's designed to convert, onboard, retain, or re-engage. You’ll bring together commercial goals, product initiatives, brand messaging, and seasonal campaigns to deliver CRM communications that perform and resonate. Key Responsibilities: Own channel strategy & execution Develop a clear content strategy across CRM channels (email, push, in-app, SMS, and web), having close alignment with brand and product to drive the value proposition and messaging approach in our CRM channel. Take ownership of content performance across key funnel moments—from abandoned cart to onboarding to long-term retention—and continually optimise based on user data and feedback. Manage and update the CRM seasonal content calendar, identifying relevant cultural and industry moments to connect with users in timely, engaging ways. Ideate and produce new high-quality content that feels personal, purposeful, and on-brand—briefing freelance writers/designers or writing yourself as needed. Apply narrative structure and tone of voice strategically, adapting messaging to different user segments including the channel localisation approach across the customer journey. Uphold brand voice and content quality across all CRM outputs, championing consistency in cross-functional forums. Test, learn, & optimise Partner with CRM Managers to test and refine content flows—capturing what works, what needs improving, and what should be scaled across products. Develop testing frameworks for new messaging ideas and content formats, particularly in early funnel and brand-led initiatives. Collaborate with CRM and data teams to measure performance, draw insights, and iterate on messaging, segmentation, and creative approaches. Collaborate across teams Work closely with Brand, Product, Paid, Organic, and Customer Care teams to ensure messaging is cohesive across every user touchpoint. Use CRM insights to support wider marketing initiatives—like driving traffic to blog content or optimising onboarding funnels. Align with the Head of Product Content on new content features, homepage and other product page updates, discovery, and user experience (1st and 2nd experience), so we understand how to connect users to the right place within the product. Support the Customer Care team in applying brand tone of voice in user communications and escalate content requests where needed. Partner with the Senior CRM Managers to gather insights from the Customer Care Team to help identify reasons why subscribers cancel or decide to resubscribe. Then use these insights to design and orchestrate campaigns to target these segments to increase retention rates. Required professional skills: 5–8 years of experience working closely with CRM teams to deliver channel strategy including creative and content development, ideally in a wellness, fitness, or consumer tech brand. A strong portfolio that shows your ability to increase both engagement and conversion rates through a smart, well-crafted content and creative approach. Deep understanding of user journeys, behavioural triggers, and CRM ecosystems. Empathetic and user-first in your approach to storytelling, with a sharp editorial eye and collaborative mindset. Skilled at managing freelancers, presenting ideas, and influencing cross-functional teams. Comfortable working in a fast-paced, remote environment where priorities shift and ideas move fast. Bachelor's degree in Marketing, Communications, Journalism, Design, or a related field. Candidate journey: â•ď¸Ź Recruiter call --> â•ď¸Ź Meet a team member --> â•ď¸Ź Test Task--> â•ď¸Ź Presentation Interview ✨ Why You’ll Love Being Part of Welltech: Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality! Check out some of our products Muscle Booster — https://musclebooster.fitness/ Yoga-Go — https://yoga-go.io/đź‘‹ New Braze Consultancy | JSTN Consulting
Justin Williames, founder of JSTN Consulting, brings over a decade of CRM and Lifecycle Marketing expertise — with 6+ years in Braze, foundations in Eloqua and Responsys, and more recent exposure to Iterable — to help SaaS and marketplace businesses supercharge retention. Offering flexible engagement models from light-touch advisory to fully embedded fractional leadership, he specialises in embedding best-in-class CRM practices, particularly for app-driven models, while also bringing strong growth strategy experience across paid social and search.Head of Personalised Marketing
Apply here: https://careers.cityfootballgroup.com/job/Manchester-Head-of-Personalised-Marketing/1223601701/https://careers.cityfootballgroup.com/job/Manchester-Head-of-Personalised-Marketing/1223601701/ Location: Manchester, GB Opening Date: 11 Jul 2025 Full Time / Part Time: Full Time Contract Type: Permanent Closing Date of Applications - 25/07/2025 Our Story Manchester City is an English Premier League club whose roots began in East Manchester. From its first incarnation as St Mark’s West Gorton in 1880, the club became Manchester City FC in 1894. Behind each title lies emotion, moments and memories that resonate with millions of supporters around the world. Manchester City fans are known for their commitment and togetherness, as a Club that fights to the end. Our Winning Team MCFC is built on a vision for sustainability, with an academy structure designed to support long-term first team success, to engagement with the communities in which we reside. Together with our passionate fans and valued network of partners, we are developing Manchester City’s future history. About The Role The Head of Personalised Marketing leads a team of cross-channel marketers to acquire, nurture and retain Man City fans. You will define, deliver and optimise the Club’s database growth with personalised marketing strategies., This role will act as the business lead in acquiring, developing and utilising first party data in fan-facing marketing activity, in order to maximise the commercial impact of the Club’s data-driven approach. You will have full responsibility for the management and delivery of campaigns across key performance marketing channels, including email, SMS, mobile messaging, and personalised web content, as well as managing the future development of interactive content and logged-in fan experiences, with the strategic goal of maximising engagement and referral revenue through the Club’s owned and operated channels and platforms. You will work closely with the Product and Fan Journey teams to deliver an efficient omni-channel fan acquisition strategy, ensuring Club channels are used in the most effective way to promote relevant products and experiences, while improving the integrated fan experience across multiple communication touchpoints. You will also liaise with other stakeholders across Media and Marketing and the wider business, including Partnerships, Media, Supporter Services and CITC, to ensure the most important content and messages are reaching the most relevant fans on the most suitable channels to drive maximum impact. Working closely with the Technology and Fan Experience Analytics & Insights teams, the Head of Personalised Marketing will also identify opportunities for new channels and tools to create integrated and personalised fan communication experiences, ensuring maximum engagement with high priority audiences and segments across City’s global fanbase. You will be responsible for managing the budget for growing and engaging our database, as well as owning relationships with specialist consultants, agencies and technical platforms required to deliver innovative and high performing personalised marketing tactics. The role holder will ensure a data-driven approach to decision making throughout, defining and measuring business-critical KPIs to help support delivery of the Club’s ambitious growth targets. This is Your City As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a simply health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts. Your Impact Lead the delivery of direct marketing and personalised communications to our known fans across multiple channels, including email, SMS, web, app and paid media platforms, with measurable commercial impact through fan engagement and sales. This is primarily through the Customer Engagement platform, Braze Define and lead a cost-effective fan growth strategy to increase the size of the Club’s marketable database and grow engagement on owned and operated channels, delivering maximum value through referral sales and engagement with commercial content, generating a positive ROI measured by fan lifetime value. Define and implement a personalisation strategy to deliver the most relevant marketing messages to different segments of fans at the most effective times, measured by repeat engagement and referral purchases from fans globally, with a particular focus on the Club’s priority growth markets. Analyse and interpret rich fan data to identify opportunities to tailor fan messages, marketing automation, and communication touchpoints to be as relevant, engaging and timely as possible, improving the experience for each fan and delivering maximum return on investment for the Club’s marketing activity across specific target audiences. Develop robust publishing calendars, style guides and briefing processes for all relevant personalised marketing channels, to effectively support the delivery of the Club’s strategic objectives and ensure all fan communications reflects the Club’s brand and values. Working alongside data and technology partners, assess, procure, and own the functional operation of technical platforms, dashboards and tools required to deliver the personalised marketing strategy, including prioritising a backlog of platform features and fan experience journeys to be delivered. Liaising with cross-functional stakeholders at all levels, to identify the highest priority audiences to reach, products to promote, and fan journeys to optimise through integrated cross-channel fan communications Develop a pipeline of innovative digital experiences for deployment at key moments in the season to maximise engagement and data capture on Man City’s owned and operated marketing channels, wherever possible looking to deliver industry firsts. Ensure that customer data is at all times used in an ethical and legally compliant manner in order to maintain fans trust and willingness to share personal data with Man City 10. Line management responsibility for the Personalised Marketing team using your skills as a leader to help coach and develop individuals’ marketing skills and confidence. Manage the departmental budget including decisions related to the appointment of external agencies or consultants ensuring that a positive return on investment can be shown. What we are looking for Essential Minimum of 7 years’ experience in Digital Marketing, including with enterprise CRM platforms Proven experience of working with the customer engagement platform, Braze Proven team management experience and formal leadership and management training/qualifications Clear understanding of omnichannel marketing and marketing automation Technical proficiency and strong level of digital literacy A degree or equivalent in marketing, communications, business management, IT or digital media, or a related field Excellent communication skills and high-level of English language and grammar skills Excellent attention to detail and ability to motivate a team to deliver excellent results Desirable Formal qualifications in digital marketing analytics, digital marketing, digital optimisation or related fields Professional experience of managing and delivering digital change and migration projects Working knowledge of project management methodologies and prioritisation models Broad knowledge and professional experience of the sports and entertainment landscape Creativity and flair for designing compelling campaigns and digital marketing activations City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation. We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview. Employment is subject to the provision of proof of eligibility to work in the UK. Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities. Job Segment: Channel Marketing, Direct Marketing, Communications, Marketing Communications, MarketingSenior CRM Specialist (24 months fixed term contract - convertible/renewable)
At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience. Our Values: Dream big —Be visionary, strategic, and open to innovation Build great things —Work in service of our users, always improving and pushing higher Operate as an owner —Take responsibility with bold decision-making and bias for action Win like a sports team —Be trusting and collaborative while empowering others Learn and grow fast —Never stop learning and iterate fast Share our passion —Share ideas and practice enthusiasm and joy Be user obsessed —Empathetic, inquisitive, practical About the team: At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, contributing to user growth and retention for a massive global user base, including our key markets. You will work alongside other marketers, engineers, product managers, designers, and the wider Goodnotes team as a part of the CRM team. About the role: We are looking for a data-driven and strategic CRM Specialist to run global marketing campaigns across dynamic user segments. Also, this role will contribute to and scale our lifecycle marketing programs, particularly in improving user engagement, retention, and monetization across our app ecosystem. This is the role for you, if you’re excited to work on the things listed below: Lifecycle Strategy & Execution: Design, implement, and optimize lifecycle campaigns (onboarding, engagement, conversion, churn prevention, reactivation) under proposal to improve user retention and revenue outcomes, with proven experience to run campaigns end-to-end. Cross-Functional Project Management: Partner closely with Product, Marketing, Design, Data, and Engineering teams to execute campaigns on time and align CRM efforts with broader company initiatives. User Channel Operation: Manage multichannel communications (email, push notifications, in-app messages, and product surfaces) with a clear understanding of each channel’s strengths and performance metrics. Experimentation & Optimization: Develop a testing roadmap, run A/B tests, and continuously optimize campaigns with data insights and performance outcomes. Contribute to conversion journeys and upsell opportunities based on user behavior and subscription funnels. User & Revenue Insights: Analyze CRM performance, user behavior, and revenue trends. Translate insights into actionable strategies and communicate them clearly to stakeholders. The skills you will need to be successful in the above: 5+ years of experience in CRM, including lifecycle marketing, ideally in a subscription-based mobile or web product with a global user base in the millions. Strong understanding of user journey mapping and frameworks across acquisition, engagement, conversion, and retention. Hands-on experience with CRM platforms (e.g., Braze), analytics tools (e.g., Amplitude, Looker), and A/B testing frameworks. Proven experience managing CRM campaigns end-to-end — from strategy and content briefing to launch, analysis, and iteration. Demonstrated ability to collaborate cross-functionally and manage complex timelines with multiple stakeholders. Comfortable working with user and revenue data to inform decisions, with strong data literacy and analytical mindset. Even if you don’t meet all the criteria listed above, we would still love to hear from you! Goodnotes places a lot of value on learning and development and will support your growth if needed. The interview process: An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes A short take-home assignment to assess your skillset A role-specific call with our CRM specialist to discuss your background and skillset for this role more in detail A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes What’s in it for you: Meaningful equity in a profitable tech-startup Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness Sponsored visits to our Hong Kong or London office every 2 years Company-wide annual offsite Flexible working hours and location Medical insurance for you and your dependents Note: Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records. Apply hereMarTech Business Application Manager
Please apply here. Our marketing teams across OLX connect customers to the most relevant OLX products, personalize the experience, and create relevant and engaging customer communications . MarTech is there to build , scale and enable marketing teams to achieve these goals with a best-of-class MarTech platform which can accelerate progress, and create great customer experiences. This role is a key element to unlock this hidden value of the marketing teams and OLX customers. As a MarTech business application manager, you will collaborate closely with the CRM Marketing team to enhance the current platform. Your focus will be on resolving CRM issues, promoting consistent practices, ensuring products remain robust and scalable, and developing a community that shares CRM knowledge and best practices. As the team explores new possibilities, you will potentially be the application manager for additional tools owned by the team. Your primary responsibilities will include overseeing and enhancing platform health and scalability metrics, adoption rates, and the speed of launching campaigns. Your tasks will involve establishing governance structures for the platform, admining the existing tool and supporting CRM users by introducing best practices and new features from Braze. This role requires a proven history of managing a CRM tool (ideally Braze). You should be good at communicating effectively with both internal and external stakeholders, identifying and resolving issues, questioning existing processes, and swiftly adapting to changes. What You’ll Be Doing Platform Management: Oversee the setup, configuration, and ongoing maintenance of the CRM/Braze platform. User management: Governance and management of roles and rights in the tool including approval flows and onboarding new users. Setting up ways of working and standardisation: Collaborate with marketing teams to help them build the campaigns in Braze in an optimal way. Set up and continue optimizing the way of working with Braze of all the teams and best practice. Monitor email deliverability. Data Management: Manage and ensure the accuracy and integrity of data integrations within the platform. User Support and Training: Provide training and support to internal teams on Braze functionalities. Troubleshoot and resolve platform-related issues. Introduce best practices and Braze product roadmap to the OLX users. Compliance and Security: Ensure compliance with data protection laws and company policies. Implement security best practices within the platform. Owning the partnership and commercial engagement with our partners (like Braze): Govern the commercial entitlements with our vendors. Own the engagement with the vendor including technical issues. What We’re Looking For Experience: 2-3 years Hands-on experience using the CRM platforms like Braze or similar customer engagement tools. Background in digital marketing, customer engagement, or CRM systems. Technical Skills: Understanding of data integration and management processes. Proficiency in Liquid scripting for campaign customization. Knowledge of SQL for querying customer data for CDI (Segment Extensions). Analytical Skills: Strong ability to interpret data and make informed, data-driven decisions. Proficiency with analytics and reporting tools. Communication Skills: Effective communication and interpersonal skills for collaboration with diverse teams. Ability to train and guide users of varying technical expertise. Problem-Solving: Strong problem-solving skills and the capability to troubleshoot technical issues. Why join OLX? At OLX, we invest in ourselves and each other to reach our full potential. We avoid bureaucracy and empower our teams to innovate; with opportunities, training, and leadership behaviors a key focus for all. Our commitment to inclusion ensures we listen to a diverse range of voices when making decisions. And, we combine the spirit and agility of a startup with our global scale and the backing of Prosus, one of the largest consumer internet groups in the world. Diversity, Equity and Inclusion at OLX At OLX, we are committed to creating a diverse, inclusive, and authentic workplace. We strongly encourage people of all races, ethnicities, disabilities, ages, gender identities or expressions, sexual orientations, religions, backgrounds, and experiences to apply. If you are excited about this role, and your past experiences do not align perfectly with every criteria asked for in the job description, we would still like you to apply. You may be just the right candidate for this or other opportunities across the business, and we'd like to hear from you. Sounds interesting? Please apply here. OLX (OLX consists of OLX Global B.V. and its affiliated companies) will handle your personal data with care and will process your personal data to assess your fit for the position you are applying for. You can give your consent (optional) to allow us to store your data for up to 12 months after the application process. So that in case you are not fit for the role at stake we can consider you for other suitable roles. Please refer to our Privacy Statement to find out more about how your application data will be processed.Job Seeker: CRM automation
Hello everyone at the braze Bonfire, As a CRM Team Leader of 4 people since 2022, I have been responsible for building complex automated campaigns using Liquid, creating data pipelines with SQL and Python, and using connected-content and CDI to enhance customer engagement across LatAm. Prior to this, I participated in implementing Braze at my current company, launching our first live campaign in 2020. Beyond my technical expertise, I have strong communication skills in English and am currently learning German. I am highly adaptable and open to relocating to contribute my skills to your team. I would love the opportunity to discuss how my experience aligns with your needs. You can find more details about my background on my LinkedIn profile: https://www.linkedin.com/in/gsatake/. Looking forward to your response. Best regards, Gustavo Satake satakegustavo@gmail.com
Hiring: Email Marketing Strategist @innn.it in Berlin
We are looking for an email marketing strategist to join our campaigns organization innn.it in Berlin! As an email marketing strategist, you develop a sophisticated mailing strategy for our campaigns organization. Your goal: to sustainably engage users and mobilize them for new campaigns. Based on our previous findings, you create a strategy that you continuously develop and optimize. You are the product owner for our mailing program Braze and ensure that we successfully use functions such as automation. Ideally, you already have experience in email marketing or campaigning. Even without previous experience, you may be the right person for the job if you are able to quickly familiarize yourself with topics, are very good with numbers and have a very good technical understanding. The job requires both German and English language skills. All details can be found below and at https://verein.innn.it/jobs/#email
CRM Manager - The Body Coach
Please see the job posting here - https://apply.workable.com/the-body-coach/j/66CD4F0E59/ From the hiring team: "The ideal candidate would be someone with a decent technical background who can work at pace while maintaining strong attention to detail. We work a 4 day week here at The Body Coach and so need someone who's able to self-start and get stuck in. It's a lovely workplace culture and a very exciting time for the business. A huge bonus would be someone who has managed a CRM platform migration before ;)" Please let me know if you are interested!
Available ASAP: CRM/Lifecycle Manager
Hi, I am currently in the market looking for my next CRM/Lifecycle contract role. 10 years' experience across CRM core areas including strategy, lifecycle, automation, segmentation and campaign management. Strategic CRM thinker at heart. Very keen advocate of Braze platform spanning two different roles, including migration & full implementation. My main industry experience is in financial services (+7 years') including trading, investing and banking. Here's my profile: https://www.linkedin.com/in/steven-pearson-666b75101/ And my CRM blog via Substack: https://crmbitesblogbysteven.substack.com/ Get in touch if you're interested to chat: s.pearson@stvp-consulting-ltd.co.uk or call me on +44 (0)7874741991
