Retention and Lifecycle Manager at Too Good To Go
Help new users get started with Too Good To Go through meaningful communication along the user journey and turn them into lifelong brand advocates. More than one third of the food produced in the world is wasted. And that has a huge impact on the health of our planet, with 10% of greenhouse gas emissions coming from food waste! At Too Good To Go, we have an ambitious goal: To inspire and empower everyone to fight food waste together. We are the world's #1 app for fighting food waste. We work with thousands of restaurants and food retailers to make their surplus food available to local consumers. The magic of Too Good To Go has been expanding rapidly across Europe, the US, and Canada with over 483 million meals saved across 20 countries to date. We’re Proud Of What We’ve Achieved So Far, But Did We Mention The Issue Is Huge? We Are Expanding Our Team As We Speak. And That’s Where You Come In We’re looking for an exceptional Consumer Retention & Lifecycle Manager to join the Global Retention Team at Too Good To Go in Copenhagen. Your Mission As a Consumer Retention & Lifecycle Manager, you will take full ownership of CRM retention metrics within a dedicated funnel stage (e.g. onboarding and early adoption, repeat purchase, or reactivation and resurrection). Your work will directly influence how users experience our app, helping them move seamlessly through the journey and increasing long-term engagement. You will play a key role in building a coherent and engaging lifecycle experience across multiple funnel stages in close collaboration with other Consumer Retention Managers. Together, you will ensure that our automated communications form a unified and impactful journey that turns new users into loyal Too Good To Go advocates. Working closely with the Technical Lead, you will ensure the successful adoption of new CRM solutions within your funnel scope and provide input on future development needs to further unlock retention opportunities. You will also partner with Product Marketing to ensure new feature and product campaigns are flawlessly executed across CRM channels (email, in-app, push) and aligned to your funnel stage goals. The Consumer Retention Manager will be located in Copenhagen and reports directly to the Strategic Lead, Consumer Retention. Responsibilities Own CRM automations (email, push, in-app) from beginning to end (planning, execution, analysis, optimisation) for your funnel stage, communicating to +40mn users. Build and optimise lifecycle campaigns in close collaboration with other Consumer Retention Managers to create a seamless and coherent user journey across funnel stages. Drive retention by improving CRM automations for 20 countries, ensuring measurable impact on your funnel stage’s KPIs. Ensure adoption of new CRM solutions developed by the Technical Lead, and proactively voice requirements for future technical developments. Partner with Product Marketing to execute feature and product campaigns across CRM channels, tailored to your funnel stage. Plan, execute and analyse lifecycle optimisations through A/B and multivariate testing to continuously improve user engagement. Identify and test new touchpoints in the user journey that can be leveraged with CRM activities. Report campaign and funnel stage performance, synthesising takeaways for the Strategic Lead and wider leadership team. Ensure stellar representation of the brand across all CRM touchpoints. What We're Looking For Experience in CRM automation and user lifecycle marketing. Hands-on experience with a mobile engagement platform (e.g. Braze, Iterable, Clevertap, etc.). Experience working with product and tech teams to adopt and optimise automated CRM solutions. Strong understanding of testing frameworks (A/B and multivariate), reporting on results, and implementing learnings. Knowledge of personalisation tactics such as liquid logic/dynamic content. Previous experience in an app-based company preferred. Marketplace experience is a plus. Strong international mindset with solid business acumen. Proactive, adaptable, and comfortable in a fast-paced environment. Deep passion for food waste reduction and sustainability. Excellent written and verbal communication skills in English Our values We win together: Food waste is a big beast to fight. We believe in a #oneteam. We raise the bar: We always push for more. We work smart, smash barriers and elevate one another. We keep it simple: Our ambitions are bold but our solutions are simple. We build a legacy: We’re proud of the change we’re driving. We care: We always look out for each other. Caring is also about the way we do business. We do the right thing. What We Have To Offer A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role. Working alongside an international community of users, partners and 1,450+ colleagues across 19 countries that are on the same important mission. Personal and professional development opportunities in a fast-paced scale-up environment. An inclusive company culture where you can bring your authentic self to work A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care. Benefits WORK FLEXIBLY: Enjoy hybrid working from our great offices, at home or abroad. Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave Health insurance and pension plans (subject to country of employment). Additional days off for significant life events CELEBRATE & SOCIALISE Regular social events like summer and winter parties. Coffee, snacks and fully-equipped kitchens. Get to know our community with a monthly free Surprise Bag Paid volunteer time through our Shareback volunteering programme Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups How To Apply We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go. Submit your CV and Cover letter in English. Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging. A Movement for Everyone We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong. We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know. Apply here: https://www.linkedin.com/jobs/view/4293946187/?alternateChannel=search&eBP=NON_CHARGEABLE_CHANNEL&trk=d_flagship3_search_srp_jobs&refId=opjdUnClxyJsAQrUd%2BKP%2BA%3D%3D&trackingId=kKA8du8kKRy7aGvGNZlcbw%3D%3DAssociate Director of Retention at Too Good To Go
About the job Imagine if there was something we could all change today that would reduce global warming by 10%. That’s how much food waste contributes to the climate crisis, and yet we continue to waste over 40% of all the food produced in the world Our app connects consumers to surplus food from local restaurants and grocery stores, such as pastries, fresh produce, sushi and more, which would otherwise be thrown away to make room for the next batch of goods. Founded in 2016, we’ve saved over 497 million meals across 20 countries. We’re proud of what we’ve achieved so far and we’re just getting started. We’re looking for an multinationally experienced and exceptional Associate Director of Retention to lead the Global Retention Marketing Team at Too Good To Go. Your mission: As our Associate Director of Retention, you will own the global lifecycle marketing vision and strategy, driving user activation, engagement, retention, and reactivation across all segments and geographies. You’ll set the strategic direction for how we connect with users throughout their journey, ensuring that lifecycle marketing is a growth engine for the business. This role is both highly strategic and deeply cross-functional. You’ll partner with product, data, operations and other marketing teams to create seamless and personalised experiences, while leading a high-performing team to execute with excellence. You’ll be expected to bring commercial acumen, data-led decision making, and creative leadership to scale our marketing retention efforts globally. Responsibilities include: Evolve our global marketing retention strategy and infrastructure across B2C and B2B in order to maximise customer and supplier LTV. Own segmentation and personalisation strategies, ensuring global frameworks are scalable while flexible enough to adapt to local markets. Lead, inspire, and grow the marketing retention team, currently including five lifecycle managers and one CRM campaign manager across both B2C and B2B Translate company and marketing OKRs into clear quarterly project roadmaps with measurable goals and direct contribution to performance KPIs. Establish a strong test-and-learn culture, driving structured experimentation to continuously optimise lifecycle journeys and adhoc campaigns across both B2C and B2B. Partner with the Product and Data teams to ensure our martech and data infrastructure enables best-in-class personalisation and targeting. Champion CRM as a growth lever, ensuring lifecycle strategies are tied directly to commercial outcomes. Optimise global CRM adhoc campaign execution processes, balancing scalable global frameworks with market-level needs. Develop and maintain CRM playbooks and best practices, ensuring consistency and scalability of lifecycle initiatives. Review and continuously optimise retention measurement infrastructure, working closely with the data team to ensure tracking and analytics are robust, scalable, and aligned with strategic goals across both B2C and B2B. Act as the voice of retention marketing at the leadership level, influencing business strategy with data-driven insights and advocating for the customer across teams. Requirements: Fantastic proven track record in retention, lifecycle marketing or CRM. Preferably in a global or multi-market environment. Proven experience leading full-funnel CRM/ retention function. Relentlessly driven by data, thrives on dissecting performance metrics, spotting patterns and turning insights into experimentation hypotheses. Strong leadership experience, including managing multiple team members across different focus areas (e.g. lifecycle and campaign, B2C and B2C). Proven ability to design and scale segmentation-led lifecycle strategies that drive measurable outcomes. Excellent understanding of behavioral triggers, user journey design, and audience segmentation for targeting and personalisation. Highly collaborative mindset with experience working cross-functionally with product, data and operation teams. Skilled at balancing long-term strategy with short-term project delivery. Strong project manager with an ability to move quickly without dropping quality. Experience with Braze, Iterable, Clevertap, Salesforce or similar CRM platforms. Bonus: Experience from a similar role in a scale-up business environment. Our values We win together: Food waste is a big beast to fight. We believe in a #oneteam. We raise the bar: We always push for more. We work smart, smash barriers and elevate one another. We keep it simple: Our ambitions are bold but our solutions are simple. We build a legacy: We’re proud of the change we’re driving. We care: We always look out for each other. Caring is also about the way we do business. We do the right thing. What we have to offer A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role. Working alongside an international community of users, partners and 1,500+ colleagues across 20 countries that are on the same important mission. Personal and professional development opportunities in a fast-paced scale-up environment. An inclusive company culture where you can bring your authentic self to work A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care. Benefits WORK FLEXIBLY: Enjoy hybrid working from our great offices, at home or abroad. Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave Health insurance and pension plans (subject to country of employment). Additional days off for significant life events CELEBRATE & SOCIALISE Regular social events like summer and winter parties. Coffee, snacks and fully-equipped kitchens. Get to know our community with a monthly free Surprise Bag Paid volunteer time through our Shareback volunteering programme Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups How to apply We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go. Submit your CV and Cover letter in English. Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging. A Movement for Everyone We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong. We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know. Apply here: https://www.linkedin.com/jobs/view/4305329361/?alternateChannel=search&trk=d_flagship3_company&refId=fVVOW%2FBgviCJOlu%2F2RO4oQ%3D%3D&trackingId=4Rw%2BnywdguDSpA7ab7juRA%3D%3DHiring: Director of Growth Marketing
The Director of Growth Marketing is responsible for driving customer lifecycle growth across Snoonu’s ecosystem, with a strong focus on loyalty, CRM, and subscription programs. This role is responsible for the strategy and execution of initiatives that maximize user retention, engagement, and lifetime value. The Director will lead a team of specialists in CRM, loyalty, and growth analytics, and will collaborate with cross-functional partners across Product, Data, Commercial, and Performance Marketing to deliver sustainable growth. As a senior member of the Marketing leadership team, the Director will serve as the architect of Snoonu’s growth engine, designing and optimizing personalized journeys, loyalty mechanics, and subscription offerings to strengthen customer stickiness and brand preference. 🛠 What You’ll Get Your Hands On Growth & Lifecycle Strategy Own the end-to-end growth marketing strategy across CRM, loyalty programs (Royal Club), and subscription products Develop segmentation strategies to deliver personalized, data-driven communication across the full customer lifecycle (acquisition, retention, reactivation). Define and optimize loyalty program benefits, tiers, and promotions to increase frequency, retention, and advocacy. Scale subscription adoption through targeted campaigns, incentive design, and customer experience improvements. CRM & Personalization Oversee CRM campaign planning, orchestration, and execution across email, push, in-app, and SMS channels. Implement advanced customer segmentation, predictive modeling, and automation to deliver personalized and timely communications. Partner with Product and Data teams to integrate behavioral triggers and dynamic content into CRM journeys. Cross-Functional Leadership Collaborate with Commercial and Product teams to align growth initiatives with revenue and customer experience priorities. Work closely with Performance Marketing to bridge acquisition and retention efforts. Lead, mentor, and scale a high-performing growth marketing team specialized in CRM, loyalty, and lifecycle programs. 🧙♂️ The Magic You Bring Bachelor’s degree in Marketing, Business Administration, or related field; master's preferred. 8+ years of progressive experience in growth marketing, CRM, loyalty, or lifecycle marketing, with at least 4 years in a leadership role. Proven track record of scaling loyalty programs, subscription models, or CRM strategies that deliver measurable improvements in retention and customer LTV. Strong expertise in CRM platforms, marketing automation, and personalization tools (e.g., Braze, Insider, Salesforce Marketing Cloud, or similar). Advanced analytical and data-driven decision-making skills, with experience in cohort analysis, predictive modeling, and customer segmentation. Experience in subscription business models, including pricing strategy, benefit design, and adoption growth. Ability to design and optimize tiered loyalty programs that drive engagement and advocacy. Strong stakeholder management and collaboration skills, with experience working across Product, Data, and Commercial teams. Demonstrated leadership in building and managing high-performing growth or CRM teams. Excellent communication and presentation skills, with the ability to translate complex insights into actionable strategies. Inside Snoonu’s Universe Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, ride-hailing, and shopping - all in one place. Powered by tech, driven by a global team, and obsessed with making life easier. The Dream We’re Chasing To be the first Qatari Super App that propels the region and its community through innovation and technology. We envision a global expansion where what we do surpasses norms and limitations every time. The Quest We’re On To radically transform how people live by leveraging technology to connect them with endless possibilities. Our Everyday Superpowers 👥 Be Customer Obsessed: “Focus on the customer and all else will follow.” 💪 Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.” 🧪 Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.” 🏅Lead by Example and Take Ownership: “Be the change you want to see and take ownership.” 🚀 Work Smart and Deliver Results: “You can do more by doing less, better, and faster.” 👨💼 It's All About People: “Be a team player; together we are stronger.” Perks & Worklife Magic At Snoonu 🌐 Global Vibes – Collaborate with a worldwide crew. 🧠 Brain Boosters – Learning budgets, access to courses, and tools for your growth. 🚒 Builder’s Playground – Own your tasks, own your path! We’re big on autonomy. 🏝️ Flexible Time Off – We take recharging seriously. Generous leave and wellness policies. 🛠️ Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops. Beyond the Code: Giving Back Matters We don’t just build app. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission. Diversity Isn’t Just a Buzzword At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here. Let’s Build the Future Together Apply now to join a team where your contributions spark a change and your voice is heard. Let’s make some magic together. Apply here: https://www.linkedin.com/jobs/view/4303823281 Or send your CV via direct message on LinkedIn.
Hiring for Head of Delivery Lifecycle Marketing at Bolt!
We’re looking for a seasoned leader with strong expertise in CRM, analytics, experimentation, and deliverability to join us as the Head of Delivery Lifecycle Marketing at our HQ in Tallinn, Estonia. (Relocation support provided) Apply now!! https://bolt.eu/en/careers/positions/8021437002/ About the role The Head of Delivery Lifecycle Marketing leads strategy across Food Eater, Market, Merchant, and Courier lifecycles, combining strong analytical skills with a long-term growth vision. They coach senior team members, collaborate with key stakeholders, focus on high-ROI initiatives, and identify opportunities to expand impact, ensuring teams are empowered to deliver effectively. Main tasks and responsibilities: Develop and oversee the lifecycle communication strategy for Delivery across all markets. Lead quarterly roadmap planning, ensuring focus on high-ROI and business-critical initiatives. Monitor and analyze vertical communication performance, course-correcting as needed. Drive incremental uplift through automation and annual performance improvements across countries. Build, mentor, and support a high-performing, growth-oriented team. Ensure strong collaboration within the team and provide visibility to vertical stakeholders on performance. About you: You have experience leading medium to large teams of up to 20 people. You’ve successfully created and executed impactful lifecycle strategies. You collaborate confidently with a wide range of executive stakeholders. You have excellent communication skills in English, both written and verbal. You take a data-driven, customer-centric approach to analyzing campaign results and team performance. You’re comfortable with numbers and understand the technical landscape of automations and engagement tools.
CRM Content Lead (12 month FTC)
About the Job 🚀 Who Are We? Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs. Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves. What We're Looking For As our marketing team continues to evolve, we are looking for a CRM Content Lead to join us for a 12 month maternity cover. You’ll sit in the Engagement and Retention team, leading the channel strategy including creative and content development across all three of our wellness apps: WalkFit, Yoga-Go, and Muscle Booster. Your role is to ensure every message a user receives feels purposeful, on-brand, and genuinely helpful—whether it's designed to convert, onboard, retain, or re-engage. You’ll bring together commercial goals, product initiatives, brand messaging, and seasonal campaigns to deliver CRM communications that perform and resonate. Key Responsibilities: Own channel strategy & execution Develop a clear content strategy across CRM channels (email, push, in-app, SMS, and web), having close alignment with brand and product to drive the value proposition and messaging approach in our CRM channel. Take ownership of content performance across key funnel moments—from abandoned cart to onboarding to long-term retention—and continually optimise based on user data and feedback. Manage and update the CRM seasonal content calendar, identifying relevant cultural and industry moments to connect with users in timely, engaging ways. Ideate and produce new high-quality content that feels personal, purposeful, and on-brand—briefing freelance writers/designers or writing yourself as needed. Apply narrative structure and tone of voice strategically, adapting messaging to different user segments including the channel localisation approach across the customer journey. Uphold brand voice and content quality across all CRM outputs, championing consistency in cross-functional forums. Test, learn, & optimise Partner with CRM Managers to test and refine content flows—capturing what works, what needs improving, and what should be scaled across products. Develop testing frameworks for new messaging ideas and content formats, particularly in early funnel and brand-led initiatives. Collaborate with CRM and data teams to measure performance, draw insights, and iterate on messaging, segmentation, and creative approaches. Collaborate across teams Work closely with Brand, Product, Paid, Organic, and Customer Care teams to ensure messaging is cohesive across every user touchpoint. Use CRM insights to support wider marketing initiatives—like driving traffic to blog content or optimising onboarding funnels. Align with the Head of Product Content on new content features, homepage and other product page updates, discovery, and user experience (1st and 2nd experience), so we understand how to connect users to the right place within the product. Support the Customer Care team in applying brand tone of voice in user communications and escalate content requests where needed. Partner with the Senior CRM Managers to gather insights from the Customer Care Team to help identify reasons why subscribers cancel or decide to resubscribe. Then use these insights to design and orchestrate campaigns to target these segments to increase retention rates. Required professional skills: 5–8 years of experience working closely with CRM teams to deliver channel strategy including creative and content development, ideally in a wellness, fitness, or consumer tech brand. A strong portfolio that shows your ability to increase both engagement and conversion rates through a smart, well-crafted content and creative approach. Deep understanding of user journeys, behavioural triggers, and CRM ecosystems. Empathetic and user-first in your approach to storytelling, with a sharp editorial eye and collaborative mindset. Skilled at managing freelancers, presenting ideas, and influencing cross-functional teams. Comfortable working in a fast-paced, remote environment where priorities shift and ideas move fast. Bachelor's degree in Marketing, Communications, Journalism, Design, or a related field. Candidate journey: ⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Test Task--> ⭕️ Presentation Interview ✨ Why You’ll Love Being Part of Welltech: Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality! Check out some of our products Muscle Booster — https://musclebooster.fitness/ Yoga-Go — https://yoga-go.io/👋 New Braze Consultancy | JSTN Consulting
Justin Williames, founder of JSTN Consulting, brings over a decade of CRM and Lifecycle Marketing expertise — with 6+ years in Braze, foundations in Eloqua and Responsys, and more recent exposure to Iterable — to help SaaS and marketplace businesses supercharge retention. Offering flexible engagement models from light-touch advisory to fully embedded fractional leadership, he specialises in embedding best-in-class CRM practices, particularly for app-driven models, while also bringing strong growth strategy experience across paid social and search.
