MarTech Business Application Manager

Please apply here.

Our marketing teams across OLX connect customers to the most relevant OLX products, personalize the experience, and create relevant and engaging customer communications . MarTech is there to build , scale and enable marketing teams to achieve these goals with a best-of-class MarTech platform which can accelerate progress, and create great customer experiences. This role is a key element to unlock this hidden value of the marketing teams and OLX customers. 

As a MarTech business application manager, you will collaborate closely with the CRM Marketing team to enhance the current platform. Your focus will be on resolving CRM issues, promoting consistent practices, ensuring products remain robust and scalable, and developing a community that shares CRM knowledge and best practices. As the team explores new possibilities, you will potentially be the application manager for additional tools owned by the team.

Your primary responsibilities will include overseeing and enhancing platform health and scalability metrics, adoption rates, and the speed of launching campaigns. 

Your tasks will involve establishing governance structures for the platform, admining the existing tool and supporting CRM users by introducing best practices and new features from Braze.

This role requires a proven history of managing a CRM tool (ideally Braze). You should be good at communicating effectively with both internal and external stakeholders, identifying and resolving issues, questioning existing processes, and swiftly adapting to changes.

What You’ll Be Doing

Platform Management:

• Oversee the setup, configuration, and ongoing maintenance of the CRM/Braze platform.

User management:

• Governance and management of roles and rights in the tool including approval flows and onboarding new users.

Setting up ways of working and standardisation:

• Collaborate with marketing teams to help them build the campaigns in Braze in an optimal way.
• Set up and continue optimizing the way of working with Braze of all the teams and best practice. 
• Monitor email deliverability.

Data Management:

• Manage and ensure the accuracy and integrity of data integrations within the platform.

User Support and Training:

• Provide training and support to internal teams on Braze functionalities.
• Troubleshoot and resolve platform-related issues.
• Introduce best practices and Braze product roadmap to the OLX users.

Compliance and Security:

• Ensure compliance with data protection laws and company policies.
• Implement security best practices within the platform.

Owning the partnership and commercial engagement with our partners (like Braze):

• Govern the commercial entitlements with our vendors.
• Own the engagement with the vendor including technical issues. 

What We’re Looking For

Experience:

• 2-3 years Hands-on experience using the CRM platforms like Braze or similar customer engagement tools.
• Background in digital marketing, customer engagement, or CRM systems.

Technical Skills:

• Understanding of data integration and management processes.
• Proficiency in Liquid scripting for campaign customization.
• Knowledge of SQL for querying customer data for CDI (Segment Extensions). 

Analytical Skills:

• Strong ability to interpret data and make informed, data-driven decisions.
• Proficiency with analytics and reporting tools.

Communication Skills:

• Effective communication and interpersonal skills for collaboration with diverse teams.
• Ability to train and guide users of varying technical expertise.

Problem-Solving:

• Strong problem-solving skills and the capability to troubleshoot technical issues.

Why join OLX?

At OLX, we invest in ourselves and each other to reach our full potential. We avoid bureaucracy and empower our teams to innovate; with opportunities, training, and leadership behaviors a key focus for all. Our commitment to inclusion ensures we listen to a diverse range of voices when making decisions. And, we combine the spirit and agility of a startup with our global scale and the backing of Prosus, one of the largest consumer internet groups in the world.

Diversity, Equity and Inclusion at OLX

At OLX, we are committed to creating a diverse, inclusive, and authentic workplace. We strongly encourage people of all races, ethnicities, disabilities, ages, gender identities or expressions, sexual orientations, religions, backgrounds, and experiences to apply.

If you are excited about this role, and your past experiences do not align perfectly with every criteria asked for in the job description, we would still like you to apply. You may be just the right candidate for this or other opportunities across the business, and we'd like to hear from you.

Sounds interesting? Please apply here.

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