Personalised Marketing Lead

Please apply here: https://evertonfc.wd3.myworkdayjobs.com/Everton-Careers/job/Royal-Liver-Building-Liverpool/Personalisation-Lead_R2244 

About the job

Who are we: Everton Football Club is one of world sport's most respected and revered names - a by-word for innovation and professionalism during the course of a glittering history that spans three centuries.

We are fast approaching a new era in our history and an exciting future at a state-of-the-art new stadium on the banks of the iconic River Mersey.  This stadium will be a catalyst for rapid commercial growth becoming a global renowned Sports and Entertainment destination, operating 365 days a year, hosting global performance artists as well as being the home to all our football matches. Attracting fans from all around the world.

The Club is committed to delivering excellence both on and off the field. Our values underpin how we behave, how we represent our club in our city and across the world of football, and how we look after one another and our community. They provide a framework for how we work and engage with partners, suppliers and, most importantly, our fans.

About the opportunity: We have a unique opportunity for a Personalised Marketing Lead to join our Marketing Team and support the Club’s ambition to enhance fan experience, grow and engage our fanbase and drive commercial revenue growth through effective use of personalisation and marketing automation.

As Personalised Marketing Lead you will be working closely with the Senior CRM and Performance Marketing Manager, you will play a key role in defining campaign touchpoints across email, push, SMS, web and app channels to support departmental and Club objectives.

In your role you will collaborate with the wider Marketing team as well as other internal and external stakeholders to orchestrate, build and deliver both always-on and standalone campaigns, while analysing and reporting on campaign performance to optimise journeys and maximise efficiency.

This a fast-paced role which would suit someone who’s organised, proactive and takes initiative to turn plans into successful campaigns that have a measurable impact on Everton Football Club’s targets and objectives.

Who we are looking for; Essentially, we are looking for someone who has a strong understanding of CRM and digital marketing, particularly the principles of lifecycle marketing and how to leverage personalisation.

If you have demonstratable experience of delivering highly personalised marketing campaigns to segmented audiences with the ability to give excellent attention to detail and an inquisitive approach then we at Everton Football Club would love to hear from you!

This position is a permanent contract, working 35 hours per week with the closing date for this role being Thursday 12th December 2024

The location for this role would be at the Club’s iconic headquarters in the Royal Liver Building in Liverpool, with the opportunity to work flexibly with our Hybrid working approach.

There really has never been a better and more exciting time to join Everton Football Club.

Everton Family Safer Recruitment Practices

The Everton Family is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

This role is subject to both evidence and verification of relevant qualifications including proof of eligibility to work in the UK which will be discussed with you if your application is successful.

Equity & Inclusion

Everton is committed to ensuring everyone is respected, celebrated, and empowered for who they are, regardless of their identity. We welcome applications from people with diverse backgrounds and those from racially diverse communities. We are dedicated to supporting the physical and mental/emotional wellbeing of all our people. Should you have a disability or long-term health condition and require reasonable adjustments to be made to the application/interview/onboarding process, please let us know by contacting the Talent Acquisition Team via email - careers@evertonfc.com

To support our pledge to diversify our organisation and through our commitment to the FA’s Football Leadership Diversity Code, Everton welcomes applications from people of all walks of life. As part of our commitment to Disability, Inclusion and Accessibility we are more than happy to make reasonable adjustments to the recruitment process should you require.