MarTech Lifecycle Specialist
Hiring for a US remote, full-time MarTech Lifecycle Specialist to join the team and help as we build out our marketing automation program across Aeroflow's 4 business units (Mom & Baby, Urology, Diabetes, and Sleep). You'll be involved in the whole array of the marketing automation/lifecycle marketing space whether it's helping to document out technical requirements for a new patient journey, building out or assisting one of the marketing teams on a new automation in Braze, helping to identify how to get a piece of data into our customer engagement platform, or assisting business partners on personalization/lifecycle optimizations. Each week is sure to be different & has a direct impact on patient's lives. Link to job posting: https://www.linkedin.com/jobs/view/4085321235/ Who We Are Aeroflow Health is revolutionizing the home health products and equipment industry. We prioritize our customers, community, and coworkers, offering a supportive environment where careers thrive. Whether you’re launching your career or looking for a stable, ethical company to grow within, Aeroflow Health is here to help you achieve your professional goals. The Opportunity Within Aeroflow, the Product Engineering team is composed of 50 team members including Software Engineers, Product Owners, Quality Testers, Marketing Tech, UX and UI experts. We focus on delivering high quality, best in class digital products and experiences to our patients and our internal colleagues.We support all of Aeroflow’s business units: Breast Pumps, Diabetes, Urology and Sleep. Your Primary Responsibilities We are currently seeking a MarTech Lifecycle Specialist to help our Marketing Technology and various Business Units by executing comprehensive customer engagement and automation strategies to drive patient communications and create personalized user journeys across Aeroflow’s digital properties (email, SMS, in-browser messages). The team aims to drive growth, customer engagement and activity, and maximize revenue opportunities. This candidate is highly skilled at translating business requests from a variety of teams (Product, Marketing, Data, and Engineering) into technical requirements and then operating with a bias for action to bring those requests to life. As a MarTech Lifecycle Specialist, you’ll wear a lot of hats. This may involve: Marketing Tech Operations & Documentation Leading requirement definition and project documentation, including gathering of requirements, translating business requests into technical steps, and documentation of prioritized actions and use cases based on internal customer needs and business value. Documenting customer lifecycle flows, identifying the data needed to track activity, trigger communications, and analyze performance in a scalable, standardized way. Campaign Management & Execution Utilizing our customer engagement platform (Braze) to build out automations, campaigns, customer segmentations, and audience journeys to drive engagement, activity, and revenue. Identifying needed data and determining how to get that data, whether it comes from utilizing GTM and tagging the site, building a webhook within Braze to manipulate existing data, or working with needed engineering resources to gather it. Performance Monitoring & Insights Monitor KPIs and Key Metrics, developing plans to achieve those targets and proactively communicating progress to a variety of partners. Leverage customer analytics and customer engagement platform tools to assist business partners with making the best decisions regarding automation activities and recommend lifecycle and personalization strategies based on that data in order to optimize product performance, customer experiences, and realize growth opportunities. Link to job posting: https://www.linkedin.com/jobs/view/4085321235/
Engagement Marketing Manager
PlatformQ Health is the leading provider of interactive digital medical education and engagement tools for healthcare providers, patients, and caregivers. We work with many of the world’s leading academic institutions, societies, associations, patient advocacy organizations (Such as NORD, ASGCT, KDIGO, AAFA) and leading pharmaceutical/biotech companies (such as Pfizer, Regeneron, AstraZeneca, Genentech, Merck ) to deliver on our mission to improve health outcomes. PlatformQ Health provides digital education for providers and patients through impactful online educational design in numerous therapeutic. We are seeking an experienced Engagement Marketing Manager to lead day-to-day cross-channel lifecycle marketing efforts, focusing on email marketing. This individual will be responsible for driving engagement with Medlive.com programs. The ideal candidate will be a hands-on expert in marketing automation platforms, managing campaign setup, audience segmentation, content/template setup + testing, and coordination/project management across internal and external teams. This position reports to the VP, Marketing and will be based on the Audience Engagement team. Responsibilities: Oversee the end-to-end email production process, from setup and QA to deployment, ensuring accurate and timely execution Execute and optimize ad hoc and automated/triggered messaging across email and on-site channels to encourage learner engagement throughout the lifecycle Build and manage audience segments, ensuring personalized and targeted communication Collaborate with internal and external teams (both technical and strategic) to support multi-channel marketing efforts Analyze and report on campaign performance, using insights to recommend and implement continuous improvements Create and maintain documentation of marketing operations processes Maintain learner journey maps and ensure they are regularly updated to reflect current state of live flows Experience: 5+ years of experience in lifecycle marketing, email marketing, or a similar role, preferably within a digital health, SaaS, or education environment Hands-on experience with cross-channel marketing automation platforms (Braze preferred), including deliverability monitoring and troubleshooting Proven track record of building and optimizing repeatable processes to improve campaign efficiency and scalability Strong understanding of data management and audience segmentation; experience with data analysis tools is a plus Experience creating and optimizing user journey flows that drive user engagement Detail-oriented project manager; able to manage multiple campaigns + projects simultaneously Technical martech knowledge - understanding of data architecture, APIs, HTML familiarity Apply here! https://platformq.bamboohr.com/careers/51Marketing Operations Specialist, Member Retention Team
Apply Here - https://job-boards.greenhouse.io/themotleyfool/jobs/4555097007 We are The Motley Fool, a purpose-driven financial information and services firm with nearly 30 years of experience focused on making the world smarter, happier, and richer. But what does that even mean?! It means we’re helping Fools (always with a capital “F”) demystify the world of finance, beat the stock market, and achieve personal wealth and happiness through our products and services. The Member Retention team is responsible for driving member retention and renewal outcomes that directly impact our company’s bottom line. As a key member of this team, you’ll work directly with a results- and data-driven band of seasoned marketers as an operational powerhouse building renewal campaigns, orchestrating onsite messaging, and facilitating A/B testing throughout our retention initiatives. Meticulous attention to detail, adaptability in a fast-changing environment, excellent communication skills, and the pursuit of mastering our marketing systems and messaging tools are qualities we need in this candidate to succeed.
Lifecycle Marketing Manager
If interested please reply to this post or apply at: https://jobs.lever.co/adhoclabs/2284367e-1895-477d-8800-9bde57ca9456 Ad Hoc Labs (maker of Burner) is looking for a Lifecycle & Engagement Manager to join our marketing team and lead our customer communications. This role will create customer lifecycle campaigns using Braze, and targeted messaging and product positioning that drives customer engagement, increases customer lifetime value, and supports new feature adoption via email, in-app, and push notification channels. You’ll collaborate closely with Product, Design, and Analytics teams, ensuring all messaging is on-brand, strategic, data-informed, and aligned with both business strategy and customer needs across all lifecycle stages. Key Responsibilities Be our Braze Expert: Utilize Braze for campaign creation, including setting up email, in-app, and push notifications; segmenting audiences; and personalizing messages. Lifecycle Campaign Strategy & Execution: Design, execute, and optimize lifecycle campaigns (onboarding, trial, subscription, and churn) to increase customer engagement and LTV. Positioning & Messaging: Assist in developing core positioning and messaging frameworks for core features and new product offerings, ensuring they are effectively communicated to different customer segments. Cross-Sell & Upsell Initiatives: Develop and manage campaigns that encourage package upsells, cross-sells, and winbacks through dynamic messaging and discount offers. Feature Release & Adoption Campaigns: Partner with Product to craft and execute messaging strategies for new feature launches and support campaigns that drive feature adoption. Copywriting & Creative Collaboration: Write compelling, clear, and on-brand copy for lifecycle campaigns and collaborate with the Creative team by providing well-drafted briefs for visuals and content. AI Utilization: Leverage AI tools, such as ChatGPT, to improve content personalization and campaign efficiency. Requirements 1.5+ years of experience using Braze for email, in-app messaging, and push notificationsProven ability to write engaging copy that resonates with diverse customer segments Strong understanding of customer lifecycle stages and strategies to improve engagement at each stage Experience writing creative briefs that drive clear, impactful visuals and messaging Familiarity with AI tools like ChatGPT for content enhancement and workflow optimization Collaborative mindset with the ability to work cross-functionally, especially with product teams Knowledge of customer engagement and retention best practices, including upsell, cross-sell, and win-back strategies Experience with lifecycle marketing and retention strategies for mobile subscription-based products Preferred Qualifications Knowledge of data-driven marketing and personalized messaging techniques Experience supporting new feature launches, including feature positioning and adoption campaigns Perks & Benefits Health and Dental coverage for employees, dependents, and domestic partners Flexible Work Environment: work remotely with flexible hours 401K with company 4% match Choose how you want to invest in your career development: we reimburse for training, conferences, and online learning resources. Work remotely in style, with a stipend to set up or enhance your remote work setup. Ad Hoc Labs is a remote-first company. Select roles may require regional geography and/or frequent travel. All candidates need to be able to maintain a productive remote working environment with access to video-quality internet. We are committed to building a diverse, inclusive company and we encourage applications from candidates of all backgrounds.Sr. CRM Specialist, Lifecycle Marketing
https://jobs.sprouts.com/jobs/287598?lang=en-us Overview of Responsibilities Develop and implement comprehensive customer lifecycle strategies aligned with business goals. Lead the end-to-end development of customer lifecycle journeys, from wireframing to testing and deployment. Create user-friendly wireframes and iterate based on feedback and evolving requirements. Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys. Analyze customer data to optimize journeys and drive data-driven improvements. Collaborate with internal teams to align CRM strategies with overall business objectives. Conduct A/B testing and continuously optimize customer journeys for engagement and conversion. Familiarity working across all digital channels: Email, SMS, Push, In-app messages, and Content Card channels. Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors. Develop segmentation models for targeted and effective communication strategies. Support CRM team for additional QA and CRM support for day to day campaigns. #LI-CS1 Qualifications Bachelor’s degree in Marketing, Business, Computer Science, or related field. 3-5 years experience as a Lifecycle Specialist with expertise in CRM platforms and marketing automation tools. Strong understanding of customer lifecycle management, journey mapping, personalization, and segmentation. Proficient in coding languages relevant to CRM development. Excellent analytical and problem-solving skills. Strong communication and collaboration skills. Detail-oriented with a focus on delivering high-quality results. Preferred: Certification in CRM or related field. Previous experience with Braze or similar CRM platforms. Familiarity with UX/UI principles. Experience with data analytics tools. Benefits In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include: Competitive pay Sick time plan that you can use to support you or your immediate families health Vacation accrual plan Opportunities for career growth 15% discount for you and one other family member in your household on all purchases made at Sprouts Flexible schedules Employee Assistance Program (EAP) 401(K) Retirement savings plan with a generous company match Company paid life insurance Contests and appreciation events throughout the year full of prizes, food and fun! Eligibility requirements may apply for the following benefits: Bonus based on company and/or individual performance Affordable benefit coverage, including medical, dental and vision Health Savings Account with company match Pre-tax Flexible Spending Accounts for healthcare and dependent care Company paid short-term disability coverage Paid parental leave for both mothers and fathers Paid holidays
