CRM Content Lead (12 month FTC)
About the Job đ Who Are We? Welcome to Welltechâwhere health meets innovation! đ As a global leader in Health & Fitness industry, weâve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeysâall powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs. Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves. What We're Looking For As our marketing team continues to evolve, we are looking for a CRM Content Lead to join us for a 12 month maternity cover. Youâll sit in the Engagement and Retention team, leading the channel strategy including creative and content development across all three of our wellness apps: WalkFit, Yoga-Go, and Muscle Booster. Your role is to ensure every message a user receives feels purposeful, on-brand, and genuinely helpfulâwhether it's designed to convert, onboard, retain, or re-engage. Youâll bring together commercial goals, product initiatives, brand messaging, and seasonal campaigns to deliver CRM communications that perform and resonate. Key Responsibilities: Own channel strategy & execution Develop a clear content strategy across CRM channels (email, push, in-app, SMS, and web), having close alignment with brand and product to drive the value proposition and messaging approach in our CRM channel. Take ownership of content performance across key funnel momentsâfrom abandoned cart to onboarding to long-term retentionâand continually optimise based on user data and feedback. Manage and update the CRM seasonal content calendar, identifying relevant cultural and industry moments to connect with users in timely, engaging ways. Ideate and produce new high-quality content that feels personal, purposeful, and on-brandâbriefing freelance writers/designers or writing yourself as needed. Apply narrative structure and tone of voice strategically, adapting messaging to different user segments including the channel localisation approach across the customer journey. Uphold brand voice and content quality across all CRM outputs, championing consistency in cross-functional forums. Test, learn, & optimise Partner with CRM Managers to test and refine content flowsâcapturing what works, what needs improving, and what should be scaled across products. Develop testing frameworks for new messaging ideas and content formats, particularly in early funnel and brand-led initiatives. Collaborate with CRM and data teams to measure performance, draw insights, and iterate on messaging, segmentation, and creative approaches. Collaborate across teams Work closely with Brand, Product, Paid, Organic, and Customer Care teams to ensure messaging is cohesive across every user touchpoint. Use CRM insights to support wider marketing initiativesâlike driving traffic to blog content or optimising onboarding funnels. Align with the Head of Product Content on new content features, homepage and other product page updates, discovery, and user experience (1st and 2nd experience), so we understand how to connect users to the right place within the product. Support the Customer Care team in applying brand tone of voice in user communications and escalate content requests where needed. Partner with the Senior CRM Managers to gather insights from the Customer Care Team to help identify reasons why subscribers cancel or decide to resubscribe. Then use these insights to design and orchestrate campaigns to target these segments to increase retention rates. Required professional skills: 5â8 years of experience working closely with CRM teams to deliver channel strategy including creative and content development, ideally in a wellness, fitness, or consumer tech brand. A strong portfolio that shows your ability to increase both engagement and conversion rates through a smart, well-crafted content and creative approach. Deep understanding of user journeys, behavioural triggers, and CRM ecosystems. Empathetic and user-first in your approach to storytelling, with a sharp editorial eye and collaborative mindset. Skilled at managing freelancers, presenting ideas, and influencing cross-functional teams. Comfortable working in a fast-paced, remote environment where priorities shift and ideas move fast. Bachelor's degree in Marketing, Communications, Journalism, Design, or a related field. Candidate journey: âïž Recruiter call --> âïž Meet a team member --> âïž Test Task--> âïž Presentation Interview âš Why Youâll Love Being Part of Welltech: Grow Together: Join a culture that champions both personal and professional growth. Here, youâll thrive as we learn, evolve, and succeed together. Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. Results-Driven: Weâre all about achieving meaningful outcomes. Itâs not just about the effort, but the difference we make every day. We Are Well-Makers: Be part of a movement thatâs creating a healthier, happier world. Together, we make well-being a reality! Check out some of our products Muscle Booster â https://musclebooster.fitness/ Yoga-Go â https://yoga-go.io/
CRM Manager, Bumper
About the job A Bit About Us...here Please allow us to celebrate our own success for a moment... We've built a customer-centric product that is market-leading, and we are smashing it! We're a multi-award-winning digital payments and insight platform within the automotive industry. We work with over 5,000 automotive retailers, helping drivers to pay for motoring costs, accessories, and other services through a variety of different payment options. Our purpose is to build a solution that gives drivers peace of mind while enhancing customer experience and assisting with dealer profitability. Bumper is a fast-growing payments scale-up, and weâre excited to continue building on our growth, having completed a successful Series B funding round in 2024! Our Head Office is in Sheffield City Centre, with offices also based in London and Turkey. We've also expanded further, bringing retailers in Ireland, Germany, Spain, and the Netherlands on board, with the vision of being the leading automotive payment and insights platform. A Bit About The Role... We're on the lookout for a dynamic and passionate CRM Manager to join Bumper in a full-time hybrid role, based out of our Sheffield or London (Hammersmith) office at least two days a week. In this role, youâll take the lead on developing and executing CRM strategies that drive customer engagement, loyalty, and retention. Youâll own the end-to-end planning and delivery of CRM and lifecycle marketing campaigns, using data-driven insights to continuously refine our approach and uncover new opportunities for growth. Reporting directly to our Chief Growth Officer, youâll collaborate with cross-functional teams across Bumper, from Growth and Product to Customer Success Team, to ensure our CRM efforts are aligned, effective, and impactful. Day-to-day Responsibilities Drive customer engagement and increase retention rates. Create campaigns for B2B users to engage and educate them on our payment products, whilst improving B2B activation rates. Collaborate with colleagues in the business to optimise retention flows Create, manage, and optimise marketing campaigns. Create and maintain HTML templates for email marketing campaigns. Monitor and report on the performance of CRM campaigns, providing actionable insights. Analyse CRM data to identify trends, opportunities, and areas for improvement. Implement and manage user segmentation strategies to deliver personalised experiences. Now a Bit About You⊠Our Growth team is passionate and enthusiastic, and is looking to welcome a CRM Manager to the team with a shared interest in our scale-up journey and the aim to embed Bumper as the leading payments and insight platform. What We Are Looking For In You⊠We'd love to hear from you if you're a true team player who enjoys trying new ideas, solving problems, and proactively sharing knowledge. If you're eager to collaborate and come up with innovative solutions, we'd love to hear from you! Our ideal candidate has... At least 3 years of experience as a CRM Manager CRM software experience, including using data to drive great customer outcomes Previous use of any major CRM tools. We use Braze and Hubspot at Bumper so experience with those is preferred Understands data and any previous experience in writing SQL is preferred Experience in creating HTML templates with WYSIWYG editors. Ability to use dynamic scripting languages like Liquid and Ampscript to personalise emails. Understands the complete user lifecycle including other marketing channels and products What You'll Get From Us... Competitive Salary Company bonus scheme Private healthcare with Vitality, and Medicash health cash plan We give 26 days holiday + bank holidays, plus volunteer days throughout the year (pro-rated) Tax-saving Salary Sacrifice Pension with Aviva Salary sacrifice Cycle to Work, Octopus Electric Vehicle, and Nursery fee schemes available! For all your well-being and development needs, we give each colleague access to a Wellbeing platform, with an allowance of ÂŁ250 per year Our Bumper Flex policy for better work/life balance Annual company-wide Bumper Retreatâa few days of fun, collaboration, and mingling (make sure your passportâs in date!) If and when the time comes, we will give 4 months' paid leave to primary carers, and 1 month of paid leave to secondary carers Perks are nice, but we know perks donât make up the whole package of a great job. By joining our Bumper team, you'll have the opportunity to be an ambassador for our product & brand, and help us to continue on our winning streak! https://bumper-1692709783.teamtailor.com/jobs/6073504-crm-manager
Job Opening Sr Product Manager, Marketing Technology and Personalization
Do you want to shape Ai-driven customer experiences with 3 iconic brands? Come join my team build the future of this company. Sr Product Manager, Marketing Technology and Personalization Bed Bath and Beyond Buy Buy Baby Overstock.com
Hiring - Braze CRM Marketing Specialist đ„
Located in Chicago area? Apply here Located in Milwaukee are? Apply here Morning Walk is a Performance Branding Company that seeks to create healthy brand ecosystems through a balance of purpose, experience, and performance to drive growth. Weâve built a team of insatiably curious thinkers and makers, relentlessly dedicated to craft, unapologetically optimistic, and always moving forward. Our core disciplines include strategic consulting, creative design, content development, experience design, shopper marketing, data science, performance marketing, PR, CRM and Analytics. Our "Walkers" or employees are the best in the business. We are fortunate to have a portfolio of passionate, purpose-led clients, and are privileged to work on their exciting, dynamic brands across myriad industries and sectors â from Kalahari Resorts & Conventions to innovative doors from Masonite, from car batteries (Clarios/OPTIMA) to snowplows (Toro/BOSS). We are powered by data and ideas and fueled by the energy of our people and clients. Our relentless and persistent optimism means we put our best foot forward, build on our solid foundation, and start each day new with the goal of creating an environment of growth and discovery â both personally and professionally. Motion is contagious, and weâre going places. Wonât you join us? What Weâre Seeking Morning Walk is seeking a dynamic and growth-minded CRM Marketing Specialist to join our Performance Marketing Data & CRM team in Chicago or Milwaukee - This is a hybrid role with the most incredible team! We work in-office on Mondays, Wednesday and Fridays, and Tuesday and Thursdays, you have the option to work from home if youâd like. This role will be the primary lead for a hospitality resort client. The individual will be focused on the design, implementation and iteration of our clientâs CRM strategy. Braze expertise is a must within the last year. Our client is in growth mode - making investments in digital and data transformation throughout the organization. The role is involved in high-impact CRM projects from the ground floor and has high visibility as we collectively support growth initiatives for the business. What Youâll Be Doing Be responsible for the day-to-day production of multi-channel campaigns alongside our client stakeholders. Collaborate with leadership and stakeholders on overall CRM communication strategy to help meet organization goals â new growth, retention, and reengagement. Help develop & document best practices for the organization on data usage, segmentation, targeting, and communication flows. Support the marketing organization in developing and analyzing âtest and learnâ strategies to optimize effectiveness. Strategize and brief on content to be developed for messaging throughout the campaigns â on brand, on trend, and on performance. Pull campaign and canvas analytics to interpret and provide insight into performance. Develop and innovate new processes to help drive efficiency through automation. Experience Qualifications 3+ years of experience in a similar role delivering multi-channel data-driven campaigns using marketing automation tools: ***Braze (Enterprise) experience is required. Klaviyo platform experience is preferred. A focus on campaign development for B2C Foundational to intermediate knowledge of HTML and CSS Proficiency in working with data through Excel or other platforms Strong sense of ownership, critical thinking, and curiosity Creative and strategic mindset to developing communication content strategies Ability to clearly communicate data concepts with both technical and non-technical stakeholders Exposure to AI-powered analytics platforms to drive business insights Bachelorâs degree in business, marketing, or a related field preferred Bonus Qualifications (get to the top of the list) Applicable CRM work in the travel and hospitality industry Hands-on work with Braze & Klaviyo a must Strong experience with the Liquid language SQL knowledge for advanced segmentation Compensation, Benefits, and Perks of a "Walker" At Morning Walk, we donât just offer jobs, we offer opportunities to grow, thrive, and have fun while doing meaningful work. We provide competitive salaries and a generous, company-sponsored benefits package that includes medical, dental, vision, life, short- and long-term disability, plus wellness perks to keep you feeling your best. Our compensation range for this role is $70,000-$90,000 Youâll enjoy a 401(k) with company match, PTO and paid holidays, and ongoing learning through our MW Fuel development program. Our offices are based in two amazing locationsâMilwaukeeâs lively Third Ward and the heart of downtown Chicago. Our vibe? Think energetic, supportive, and collaborative. We believe in great work, good people, and always moving forwardâwith optimism and teamwork leading the way. We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Won't you join us on our walk?
Hiring: Senior Specialist, CRM Marketing @Rakuten Viki
Rakuten Viki is seeking an experienced Senior Specialist in CRM Lifecycle Marketing based in San Mateo, CA. The ideal candidate will be responsible for developing and executing data-driven retention and lifecycle marketing initiatives that activate, drive engagement, reduce churn, and maximize lifetime value of Viki subscribers.MarTech Lifecycle Specialist @ Aeroflow Health
Growing the MarTech team at Aeroflow Health! We're hiring for a US remote, full-time MarTech Lifecycle Specialist to join the team and help as we build out our marketing automation program across Aeroflow's 4 business units (Mom & Baby, Urology, Diabetes, and Sleep). You'll be involved in the whole array of the marketing automation/lifecycle marketing space whether it's helping to document out technical requirements for a new patient journey, building out or assisting one of the marketing teams on a new automation in Braze, helping to identify how to get a piece of data into our customer engagement platform, or assisting business partners on personalization/lifecycle optimizations. Each week is sure to be different & has a direct impact on patient's lives. You'll join a team that consists of one other MarTech Lifecycle Specialist and then myself (Senior Marketing Automation Manager); and then work cross-departmentally with Marketing, Product, Data, and Engineering teams. Link to job posting: https://www.linkedin.com/jobs/view/4243657916 Aeroflow Health â MarTech Lifecycle Specialist Aeroflow Health is taking the home health products and equipment industry by storm. We have created a better way of doing business that prioritizes our customers, our community, and our coworkers. Aeroflow believes in career building. That is why we promote from within and reward individuals who have invested their time and talent in us. Whether you are looking for a place from which to launch your career - or a stable, ethical company in which to advance you will not find an organization better equipped to help you meet your professional goals than Aeroflow Health. The Opportunity Within Aeroflow, the Product Engineering team is composed of 50 team members including Software Engineers, Product Owners, Quality Testers, Marketing Tech, UX and UI experts. We focus on delivering high quality, best in class digital products and experiences to our patients and our internal colleagues. We support all of Aeroflowâs business units: Breast Pumps, Diabetes, Urology and Sleep. Your Primary Responsibilities We are currently seeking a MarTech Lifecycle Specialist to help our Marketing Technology and various Business Units by executing comprehensive customer engagement and automation strategies to drive patient communications and create personalized user journeys across Aeroflowâs digital properties (email, SMS, in-browser messages). The team aims to drive growth, customer engagement and activity, and maximize revenue opportunities. This candidate is highly skilled at translating business requests from a variety of teams (Product, Marketing, Data, and Engineering) into technical requirements and then operating with a bias for action to bring those requests to life. As a MarTech Lifecycle Specialist, youâll wear a lot of hats. This may involve: Marketing Tech Operations & Documentation Leading requirement definition and project documentation, including gathering of requirements, translating business requests into technical steps, and documentation of prioritized actions and use cases based on internal customer needs and business value. Documenting customer lifecycle flows, identifying the data needed to track activity, trigger communications, and analyze performance in a scalable, standardized way. Campaign Management & Execution Utilizing our customer engagement platform (Braze) to build out automations, campaigns, customer segmentations, and audience journeys to drive engagement, activity, and revenue. Identifying needed data and determining how to get that data, whether it comes from utilizing GTM and tagging the site, building a webhook within Braze to manipulate existing data, or working with needed engineering resources to gather it. Performance Monitoring & Insights Monitor KPIs and Key Metrics, developing plans to achieve those targets and proactively communicating progress to a variety of partners. Leverage customer analytics and customer engagement platform tools to assist business partners with making the best decisions regarding automation activities and recommend lifecycle and personalization strategies based on that data in order to optimize product performance, customer experiences, and realize growth opportunities. Link to job posting: https://www.linkedin.com/jobs/view/4243657916
Hiring: Lifecycle Marketing Manager
The⯠Lifecycle Marketing Manager will be data-driven and have proven success managing the technical components of omni-channel direct marketing campaigns (email, push, sms). Reporting to the Sr. Manager of Lifecycle, theâŻideal candidate will support creation of new campaigns and own supporting the Member Engagement Marketing team on execution of their strategy and programs. Strong preference for candidates located in the Central or Eastern Time Zone at this time. What weâre looking for 5-8+ years of B2C or B2B2C lifecycle marketing experience working with an enterprise-grade marketing automation tool (2 years of Braze experience is required.) Strong understanding of lifecycle/CRM marketing concepts, strategy, and best practices. Proven experience executing multiple complex CRM marketing campaigns at the same time. HTML and CSS editing capabilities, including ability to update content, add links and UTMs, optimize mobile rendering, etc. Ability to pull performance reports and analyze the data to identify trends and optimizations. Familiarity with tools like Excel, Tableau, Amplitude, Qlik, Looker, etc. Learn more and apply hereHIRING: Lifecycle Marketing Manager â Strategy + Implementation (Part-time/Remote)
Part-time, Remote | Consumer App Outfit Formulas is a top-ranked personal styling app helping real women simplify their wardrobes - think meal planning, but for your closet. With nearly 8,000 paying subscribers and strong product-market fit, weâre entering a key growth phase, and Braze is at the center of our retention and re-engagement strategy. Weâre looking for a Lifecycle Marketing Manager who can fully own Braze strategy and implementation. Youâll build onboarding flows, cancelation journeys, win-back campaigns, and everything in between. This isnât just a tactical role, we want someone who believes in what weâre doing and is excited to help us scale. RESPONSIBILITIES - Audit and improve our current Braze setup - Create and own our 30/60/90 day lifecycle roadmap - Build and launch campaigns directly in Braze (no handoffs) - Drive onboarding, retention, re-engagement, and habit formation - Use Amplitude + Braze to optimize based on user behavior - Collaborate with product and brand to stay aligned YOUâRE A FIT IF YOU: - Are Braze-fluent and hands-on (certification preferred) - Have experience with consumer apps, DTC, or SaaS - Understand LTV, churn, onboarding conversion, and cancelation logic - Can do both strategy and executionâno silos - Are available part-time (40â60 hours/month, flexible) - Can start ASAP ABOUT OUR VALUES - We are lifelong learners - We are authentic and vulnerable - We lead with kindness - We strive for excellence - We do what we say - We find a way Weâre a bootstrapped, profitable company with a big opportunity ahead of us. If youâre someone who thrives in fast-moving environments and cares about real impact, weâd love to connect. DM me or email alison@outfitformulas.com if this sounds like a fit. Referrals are also welcome!Lifecycle Marketing Manager - Suno
About Suno At Suno, we are building a future where anyone can make music. You can make a song for any moment with just a few short words. Award-winning artists use Suno, but our core user base consists of everyday people making music â often for the first time. We are a team of musicians and AI experts, including alumni from Spotify, TikTok, Meta and Kensho. We like to ship code, make music and drink coffee. Our company culture celebrates music and experimenting with sound â from lunchroom conversations to the studio in our office. Check out the Suno version of the job here! About the Role Suno is seeking a Lifecycle Marketing Manager to develop and lead our engagement and retention efforts. In this role, you will utilize your expertise to design and implement strategies that enhance user activation, drive feature adoption, grow our subscriber base, and help the community realize outsized value from Suno. The ideal candidate is an analytical and creative thinker who understands best practices and gets excited to rapidly experiment and innovate, excels in a dynamic setting, is dedicated to building effective customer journeys, and is proficient in leveraging AI to maximize productivity and impact. You will have significant ownership to build, test, and scale lifecycle programs, making a direct contribution to Suno's growth and success. What Youâll Do Design, write, implement, and optimize multi-channel (email, push notifications, SMS, in-app messages) lifecycle marketing strategies to effectively guide users through their Suno journeyâfrom onboarding and activation to engagement, monetization (subscriptions, upgrades), and re-engagement of lapsed users. Create and manage sophisticated email marketing campaigns, including drip sequences, targeted newsletters, and transactional emails, with a clear focus on increasing product engagement, converting users to subscribers, and encouraging upgrades for relevant subscribers. Develop and execute impactful push notification strategies across mobile and web, implement SMS campaigns where appropriate, and strategically test in-app messaging to inform users, promote key features, and drive desired actions. Own the experimentation/testing roadmap across all lifecycle channels. Consistently analyze campaign performance, glean actionable insights, share learnings with the broader team, and iterate rapidly to optimize for key business goals. Work closely with product, product marketing, and growth teams to align on user journey mapping, co-develop communication strategies for new product/feature launches, and ensure a cohesive user experience. Proactively identify and implement the latest AI tools and technologies to enhance productivity, personalize communications at scale, and unlock new levels of effectiveness in your lifecycle programs. Define and focus on KPIs, including overall user engagement, specific feature adoption rates, trial-to-subscription conversion, upgrade rates, active user retention, and churn reduction. What Youâll Need 8+ years of hands-on experience in lifecycle marketing, ideally within a fast-growing consumer subscription app (content-focused is a plus) or a D2C e-commerce business with a proven, sophisticated lifecycle program that demonstrably drives revenue. Highly analytical and adept at using data to understand user behavior, identify trends, and measure campaign effectiveness. You can independently design and interpret A/B tests and are proficient with analytics and data visualization tools. Skilled at both developing high-level strategy and executing campaigns, managing the technical aspects of marketing automation platforms. While you may collaborate with design and copy teams, you possess a strong sense for compelling messaging and user experience. You can write and adapt copy and visuals for various channels, and guide designers in creating effective templates and assets. Genuine interest in and highly proficient at using AI tools to drive efficiency, personalization, and effectiveness in marketing. You are a continuous learner, seeking out the latest innovations. Thrive in a fast-paced, dynamic startup environment. You are entrepreneurial, proactive, resourceful, adaptable to change, and consistently seek ways to improve and achieve ambitious goals. Communicate clearly and effectively and enjoy working cross-functionally to achieve shared objectives. Owner mentality, taking full responsibility for your initiatives, from concept through to results and iteration. Benefits Healthcare for you and your dependents, with vision and dental 401k with match Generous commuter benefit Flexible PTO https://jobs.ashbyhq.com/suno/5e7373c4-8519-48f4-821a-bcfc5d123bb9
