CRM/Lifecycle Marketing Manager (Watertown, MA)
Apply here!Reporting to the Sr. Manager of Performance Marketing, the CRM / Lifecycle Marketing Manager leads NESN’s data-driven approach to the strategy, execution and optimization of user engagement, personalization, retention and reactivation. The CRM /Lifecycle Marketing Manager nurtures our loyal New England and Pittsburgh fans throughout their lifecycle with NESN and SNP’s digital products. They will partner with the larger marketing team on marketing plans, programs and campaigns; drive measurable lift; ensure consistency of brand representation across multiple channels; and collaborate with internal and external partners on various company initiatives. Most of all, they have extensive experience with A/B testing and experimentation, an eye for great creative and copy and excellent analytical marketing instincts. Please note - This is a hybrid role, working 4 days per week onsite in Watertown, MA. Essential Duties and Responsibilities: Strategy Development and Execution: Own, drive, and report on KPIs and targets related to onboarding, engagement, conversion, retention, churn, and reactivations. Lead the development of comprehensive strategies leveraging data and customer insights to achieve acquisition, engagement and retention goals. Develop a multi-channel communication strategy encompassing email, push notifications, in-app messages, and other channels as appropriate. Devise and execute promotional offer strategies and roadmaps, tracking and reporting against results. Propose and lead the development of longer term lifecycle marketing capabilities (e.g., SMS) Lead QBRs elucidating performance, learnings, and future opportunities. Cross-Functional Collaboration: Partner closely with Legal, Finance, Insights & Analytics, Sales, Product, and Engineering teams to ensure alignment and collaboration. Drive cross-functional campaign strategies and learnings across marketing initiatives, subscriber acquisition, programming/content, and sales efforts. Partner with external organizations to advance our objectives and ensure campaigns are holistic, leveraging our broader ecosystem’s reach and touch points. Customer Experience Enhancement: Build a holistic, personalized view of the customer experience, identifying pain points and recommending solutions. Lead actionable customer segmentations and personalization efforts to enhance customer touchpoints and communications. Stay updated on digital trends, competitors, and industry best practices to continually improve strategies. Partner with Product team to more efficiently evolve the customer experience and journeys throughout the customer lifecycle. Campaign Development and Optimization: Devise, launch, test, and optimize campaigns across the customer lifecycle, content calendar, and seasonal holidays through multiple channels. Monitor and analyze campaign results to understand efficacy and guide optimization efforts. Develop robust test and learn strategies to optimize campaigns and improve key engagement and retention metrics. Share out results with key stakeholders in a succinct fashion for implementation and optimizations in future campaigns. Vendor Management and Growth Marketing: Manage CRM agency and team in activation of data and customer insights. Lead internal (or external vendor partners) team of growth marketers to execute on key projects. Provide recommendations for goals, KPIs, and targets using internal knowledge sources. Analyze product performance and identify improvements to drive usage and growth strategies. Product Management and In-Product Messaging: Understand user needs and behaviors to drive product roadmap decisions. Develop in-product messaging strategy from idea to execution, ensuring alignment with overall marketing initiatives. Balance the needs of multiple teams and stakeholders and act as a central resource for cross-functional collaboration. Turn roadmap into detailed project plans and manage execution to fruition, conveying progress and results effectively. Qualifications: 5+ years of experience executing targeted marketing campaigns, effective promotions, and lifecycle marketing or CRM Bachelor’s degree required Experience working for a sports team, network, streaming, or tech company a bonus Strong experience in a mobile-first, omnichannel, subscription environment Proficiency in Marketing Automation and MarTech software (ideally Braze) Comfortable in a data-driven business environment and able to pivot readily based on real-time data Detail oriented with excellent organizational skills Solid interpersonal and communication skills Intimate understanding of design, copy, and email best practices/guidelines; HTML coding and design experience preferred Strong ability to work collaboratively in a team-oriented environment across various departments A demonstrated ability work under limited supervision in a high pressure and loosely structured environment Positive, people-oriented, and energetic attitude Ability to work from the Watertown, MA office four days with option for one remote day per week, and willingness to work weekends and evenings on an as needed basis Must embrace the NESN Core Values: People, Customer Focus, Adaptability, Teamwork, Diversity, Integrity, Accountability, Passion and Social Responsibility. Who We Are: NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials. NESN also manages SportsNet Pittsburgh, a recently branded regional sports network that televises Pittsburgh Penguins and Pittsburgh Pirates games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY. Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration. NESN is proud to be a diverse and inclusive employer. We are committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
ExpertVoice - Director of CRM
Job Post link Description ExpertVoice works with hundreds of the world’s most respected consumer brands – companies like Garmin, Carhartt, Purina, Ariat, TaylorMade, Brooks, and more, as well as retailers like REI and **bleep**’s Sporting Goods – to engage influential everyday experts, and to build, track and reward their helpful expertise. At ExpertVoice, we are proud to have cultivated a community of individuals who embody our core values. ExpertVoice employees are authentic, driven, and bold. We believe that our people are the heart and soul of our organization and their commitment to these values that drives our success. When you join ExpertVoice, you become part of a team that is united by a shared passion for excellence and a desire to make an impact. Job Summary: ExpertVoice is seeking a highly motivated, strategic Director of Customer Relationship Management (CRM) to join our team. Reporting to the VP of Marketing, you will be responsible for driving engagement across the member base throughout their lifecycle and supporting the promotion of key brands in our channels. The ideal candidate will have extensive experience in email, mobile push, and SMS and will leverage data elements to drive automation and scaled personalization. Job Post LinkSenior Director, Membership Strategy & Engagement @ Peloton
THE ROLE Peloton is looking for a Senior Director of Membership Strategy & Engagement to drive the strategy and execution for Member engagement and churn prevention among both Connected Fitness & App Members. This person will function as a player-coach who can comfortably toggle between the C-suite and be alongside the team executing strategies and tactics. As a Member centric organization with a thriving Member community, maximizing engagement and delivering an unparalleled Member experience are critical to Peloton’s mission, and this individual will play a key role in defining the engagement strategy, inclusive of increasing engagement with our content, churn management, increasing reactivations, loyalty, advocacy and CRM - including management of the engagement lifecycle team. CORE RESPONSIBILITIES Drive engagement and churn prevention through Member communications, content marketing, programming and events Map the Member journey ensuring the best possible Member experience is delivered across all touchpoints Lead strategy & execution of a Peloton loyalty program Partner with the Growth and Consumer Marketing teams to develop Member pricing tier recommendations and value proposition Own Member lifecycle communications from delivery through to onboarding, including management of a team of lifecycle experts Partner with our Emerging Business team to ensure the needs of the Peloton For Business function are being met Drive cross-sell and up-sell campaigns to existing Members Execute winback campaigns to increase overall subscription Own Member lifecycle strategy and comms for Apparel and Lululemon Own Community days/dinners to drive WOM flywheel & solicit feedback from top users Utilize Member data to understand engagement & churn drivers and put solutions in place to deliver improved metrics Manage VIP communications to ensure VIP Members are getting best in class service Working with finance to understand drivers of Subscription Gross Margin and opportunities for improvement Oversee and drive development of team members QUALIFICATIONS We are seeking an expert in the space of existing customer engagement with a minimum of 10 years in Marketing, CRM, and with experience in developing loyalty programs a plus Minimum of 7 years experience in a leadership role with 3+ direct reports Must able to understand data and leverage it to design smart consumer facing communications Deep understanding of product analytics and ability to analyze complex data sets Knowledge of, and comfort level with, reporting suites such as Looker, Amplitude, Google Analytics, etc.required Excellent written and verbal communication skills Ability to craft high quality presentations Experience with products that have an international footprint a plus Reach out to me if you know of someone!Sr. CRM Specialist, Lifecycle Marketing
Apply here Phoenix, Arizona / Hybrid Remote Full time Overview We are seeking a skilled and dynamic Sr. Lifecycle Specialist to join our Loyalty and CRM team. In this role, you will be responsible for developing customer lifecycle strategies and journeys, taking ownership from wireframing to execution. As a key contributor, you will collaborate with cross-functional teams to ensure seamless integration and deliver a superior customer experience. The ideal candidate possesses a blend of technical expertise, strategic thinking, and a passion for optimizing customer interactions as well as driving customer engagement, retention, and business growth through innovative CRM strategies. Overview of Responsibilities Develop and execute holistic lifecycle marketing strategies integrating email, SMS, push and app. Architect and execute advanced CRM lifecycle strategies aimed at enhancing customer engagement, LTV, retention and aligns with marketing business goals. Lead the end-to-end development of customer lifecycle journeys, from wireframing to testing and deployment. Manage end-to-end lead flow process and automated campaign development. Hands-on management of marketing automation platform. Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys. Analyze customer data to optimize journeys and drive data-driven improvements. Collaborate with internal teams to align CRM strategies with overall business objectives. Conduct A/B testing and continuously optimize customer journeys for engagement and conversion. Familiarity working across all digital channels: Email, SMS, Push, In-app messages, and Content Card channels. Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors. Develop segmentation models for targeted and effective communication strategies. Utilize analytics tools (including GA4) for performance measurement and reports. Provide insight into strategies that will enhance / improve lead generation, nurture campaigns, customer engagement, and database optimization. Support CRM team for additional QA and CRM support for day to day campaigns. #LI-CS1 Qualifications Bachelor’s degree in Marketing, Business, Computer Science, or related field. 3-5 years experience as a Lifecycle Specialist with expertise in CRM platforms and marketing automation tools. Strong understanding of customer lifecycle management, journey mapping, personalization, and segmentation. Understands core principles of marketing analysis, testing and optimization. Proficient in coding languages relevant to CRM development. Excellent analytical and problem-solving skills. Strong communication and collaboration skills. Detail-oriented with a focus on delivering high-quality results. Preferred: Certification in CRM or related field. Previous experience with Braze or similar CRM platforms. Familiarity with UX/UI principles. Experience with data analytics tools. Benefits In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include: Competitive pay Sick time plan that you can use to support you or your immediate families health Vacation accrual plan Opportunities for career growth 15% discount for you and one other family member in your household on all purchases made at Sprouts Flexible schedules Employee Assistance Program (EAP) 401(K) Retirement savings plan with a generous company match Company paid life insurance Contests and appreciation events throughout the year full of prizes, food and fun! Eligibility requirements may apply for the following benefits: Bonus based on company and/or individual performance Affordable benefit coverage, including medical, dental and vision Health Savings Account with company match Pre-tax Flexible Spending Accounts for healthcare and dependent care Company paid short-term disability coverage Paid parental leave for both mothers and fathers Paid holidays
Senior Manager, CRM at Equinox
Location: New York, 4 days in the Hudson Yards office. Description Equinox is hiring a Senior Manager, CRM to join our growing CRM Marketing team. You will be the day-to-day executional owner and set up cross-channel campaigns in thoughtful, strategic ways, while also reporting on end business results. You are passionate about and familiar with marketing technology tools, particularly within the CRM space — prior Braze, Simon Data, and Salesforce Marketing Cloud experience a major plus. You are highly analytical and enjoy getting in the weeds on segmentation and customer journey set up, while also thinking more strategically about what will drive business results. Apply here:https://careers.equinox.com/job/new-york/senior-manager-crm/433/63796962784 Salary Range (Optional) $130k-$145K
Open Role at Vans: Sr Manager, Retention Marketing
Location: Vans Costa Mesa HQ, CA (3x a week minimum) Description: As a member of the Vans Americas eCommerce organization, the Senior Manager Retention Marketing will lead a team responsible for consumer communication & marketing via our Email, SMS and App Push channels. Through these channels, the Senior Manager will focus on consumer retention & lifetime value, and drive the respective revenue targets. Full Job Description:https://vfc.wd5.myworkdayjobs.com/en-US/vfc_careers/job/Vans--Senior-Manager--Retention-Marketing_R-20240603-0120-1 Salary Range (Optional) $127,008.00 USD - $158,760.00 USD annually
Lifecycle Engagement Specialist
InStride is looking for a Lifecycle Engagement Specialist to coordinate and help execute our lifecycle marketing operations. The ideal candidate is a technical individual who has experience developing automated workflows, setting up personalization tools, and working with cross-functional teams.
Contract Braze Specialist (~10hrs/week, US, Mexico or EU-based)
Technical skill set should include: - Experience building & launching action-based canvases in Braze - Using Postman to test and perform QA of personalized liquid-heavy templates - Solid experience leveraging liquid, connected content, content blocks, etc., to personalize messages - Experience leveraging data visualization tools (we use Looker) to monitor engagement metrics is a plus - Experience querying data warehouses & having worked with data segmentation tools (Hightouch & Segment) is a plusProduct Owner II
Location: US Remote PDI Technologies is looking for a Product Owner to help manage multiple simultaneous projects of varying sizes from start to finish for our consumer facing solutions. The Product Owner (PO) is a critical member of an agile development team that drives the team to deliver high quality, high value features and functions. As a PO, you will help shape our product features and requirements while working closely with Agile engineering teams, Product Managers, customers, and business stakeholders to build high quality products for our target markets. Prior experience in Product Management, Product Owner, or Business Analyst role for a consumer-focused mobile app, website, and CRM (Customer Relationships Management) tool is highly desired. For more information, please visit:https://pdi.applytojob.com/apply/C30WDYyl5C/Product-Owner-II
