Hiring: Senior Specialist, CRM Marketing @Rakuten Viki
Rakuten Viki is seeking an experienced Senior Specialist in CRM Lifecycle Marketing based in San Mateo, CA. The ideal candidate will be responsible for developing and executing data-driven retention and lifecycle marketing initiatives that activate, drive engagement, reduce churn, and maximize lifetime value of Viki subscribers.MarTech Lifecycle Specialist @ Aeroflow Health
Growing the MarTech team at Aeroflow Health! We're hiring for a US remote, full-time MarTech Lifecycle Specialist to join the team and help as we build out our marketing automation program across Aeroflow's 4 business units (Mom & Baby, Urology, Diabetes, and Sleep). You'll be involved in the whole array of the marketing automation/lifecycle marketing space whether it's helping to document out technical requirements for a new patient journey, building out or assisting one of the marketing teams on a new automation in Braze, helping to identify how to get a piece of data into our customer engagement platform, or assisting business partners on personalization/lifecycle optimizations. Each week is sure to be different & has a direct impact on patient's lives. You'll join a team that consists of one other MarTech Lifecycle Specialist and then myself (Senior Marketing Automation Manager); and then work cross-departmentally with Marketing, Product, Data, and Engineering teams. Link to job posting: https://www.linkedin.com/jobs/view/4243657916 Aeroflow Health – MarTech Lifecycle Specialist Aeroflow Health is taking the home health products and equipment industry by storm. We have created a better way of doing business that prioritizes our customers, our community, and our coworkers. Aeroflow believes in career building. That is why we promote from within and reward individuals who have invested their time and talent in us. Whether you are looking for a place from which to launch your career - or a stable, ethical company in which to advance you will not find an organization better equipped to help you meet your professional goals than Aeroflow Health. The Opportunity Within Aeroflow, the Product Engineering team is composed of 50 team members including Software Engineers, Product Owners, Quality Testers, Marketing Tech, UX and UI experts. We focus on delivering high quality, best in class digital products and experiences to our patients and our internal colleagues. We support all of Aeroflow’s business units: Breast Pumps, Diabetes, Urology and Sleep. Your Primary Responsibilities We are currently seeking a MarTech Lifecycle Specialist to help our Marketing Technology and various Business Units by executing comprehensive customer engagement and automation strategies to drive patient communications and create personalized user journeys across Aeroflow’s digital properties (email, SMS, in-browser messages). The team aims to drive growth, customer engagement and activity, and maximize revenue opportunities. This candidate is highly skilled at translating business requests from a variety of teams (Product, Marketing, Data, and Engineering) into technical requirements and then operating with a bias for action to bring those requests to life. As a MarTech Lifecycle Specialist, you’ll wear a lot of hats. This may involve: Marketing Tech Operations & Documentation Leading requirement definition and project documentation, including gathering of requirements, translating business requests into technical steps, and documentation of prioritized actions and use cases based on internal customer needs and business value. Documenting customer lifecycle flows, identifying the data needed to track activity, trigger communications, and analyze performance in a scalable, standardized way. Campaign Management & Execution Utilizing our customer engagement platform (Braze) to build out automations, campaigns, customer segmentations, and audience journeys to drive engagement, activity, and revenue. Identifying needed data and determining how to get that data, whether it comes from utilizing GTM and tagging the site, building a webhook within Braze to manipulate existing data, or working with needed engineering resources to gather it. Performance Monitoring & Insights Monitor KPIs and Key Metrics, developing plans to achieve those targets and proactively communicating progress to a variety of partners. Leverage customer analytics and customer engagement platform tools to assist business partners with making the best decisions regarding automation activities and recommend lifecycle and personalization strategies based on that data in order to optimize product performance, customer experiences, and realize growth opportunities. Link to job posting: https://www.linkedin.com/jobs/view/4243657916
Hiring: Lifecycle Marketing Manager
The Lifecycle Marketing Manager will be data-driven and have proven success managing the technical components of omni-channel direct marketing campaigns (email, push, sms). Reporting to the Sr. Manager of Lifecycle, the ideal candidate will support creation of new campaigns and own supporting the Member Engagement Marketing team on execution of their strategy and programs. Strong preference for candidates located in the Central or Eastern Time Zone at this time. What we’re looking for 5-8+ years of B2C or B2B2C lifecycle marketing experience working with an enterprise-grade marketing automation tool (2 years of Braze experience is required.) Strong understanding of lifecycle/CRM marketing concepts, strategy, and best practices. Proven experience executing multiple complex CRM marketing campaigns at the same time. HTML and CSS editing capabilities, including ability to update content, add links and UTMs, optimize mobile rendering, etc. Ability to pull performance reports and analyze the data to identify trends and optimizations. Familiarity with tools like Excel, Tableau, Amplitude, Qlik, Looker, etc. Learn more and apply hereHIRING: Lifecycle Marketing Manager – Strategy + Implementation (Part-time/Remote)
Part-time, Remote | Consumer App Outfit Formulas is a top-ranked personal styling app helping real women simplify their wardrobes - think meal planning, but for your closet. With nearly 8,000 paying subscribers and strong product-market fit, we’re entering a key growth phase, and Braze is at the center of our retention and re-engagement strategy. We’re looking for a Lifecycle Marketing Manager who can fully own Braze strategy and implementation. You’ll build onboarding flows, cancelation journeys, win-back campaigns, and everything in between. This isn’t just a tactical role, we want someone who believes in what we’re doing and is excited to help us scale. RESPONSIBILITIES - Audit and improve our current Braze setup - Create and own our 30/60/90 day lifecycle roadmap - Build and launch campaigns directly in Braze (no handoffs) - Drive onboarding, retention, re-engagement, and habit formation - Use Amplitude + Braze to optimize based on user behavior - Collaborate with product and brand to stay aligned YOU’RE A FIT IF YOU: - Are Braze-fluent and hands-on (certification preferred) - Have experience with consumer apps, DTC, or SaaS - Understand LTV, churn, onboarding conversion, and cancelation logic - Can do both strategy and execution—no silos - Are available part-time (40–60 hours/month, flexible) - Can start ASAP ABOUT OUR VALUES - We are lifelong learners - We are authentic and vulnerable - We lead with kindness - We strive for excellence - We do what we say - We find a way We’re a bootstrapped, profitable company with a big opportunity ahead of us. If you’re someone who thrives in fast-moving environments and cares about real impact, we’d love to connect. DM me or email alison@outfitformulas.com if this sounds like a fit. Referrals are also welcome!Lifecycle Marketing Manager - Suno
About Suno At Suno, we are building a future where anyone can make music. You can make a song for any moment with just a few short words. Award-winning artists use Suno, but our core user base consists of everyday people making music — often for the first time. We are a team of musicians and AI experts, including alumni from Spotify, TikTok, Meta and Kensho. We like to ship code, make music and drink coffee. Our company culture celebrates music and experimenting with sound — from lunchroom conversations to the studio in our office. Check out the Suno version of the job here! About the Role Suno is seeking a Lifecycle Marketing Manager to develop and lead our engagement and retention efforts. In this role, you will utilize your expertise to design and implement strategies that enhance user activation, drive feature adoption, grow our subscriber base, and help the community realize outsized value from Suno. The ideal candidate is an analytical and creative thinker who understands best practices and gets excited to rapidly experiment and innovate, excels in a dynamic setting, is dedicated to building effective customer journeys, and is proficient in leveraging AI to maximize productivity and impact. You will have significant ownership to build, test, and scale lifecycle programs, making a direct contribution to Suno's growth and success. What You’ll Do Design, write, implement, and optimize multi-channel (email, push notifications, SMS, in-app messages) lifecycle marketing strategies to effectively guide users through their Suno journey–from onboarding and activation to engagement, monetization (subscriptions, upgrades), and re-engagement of lapsed users. Create and manage sophisticated email marketing campaigns, including drip sequences, targeted newsletters, and transactional emails, with a clear focus on increasing product engagement, converting users to subscribers, and encouraging upgrades for relevant subscribers. Develop and execute impactful push notification strategies across mobile and web, implement SMS campaigns where appropriate, and strategically test in-app messaging to inform users, promote key features, and drive desired actions. Own the experimentation/testing roadmap across all lifecycle channels. Consistently analyze campaign performance, glean actionable insights, share learnings with the broader team, and iterate rapidly to optimize for key business goals. Work closely with product, product marketing, and growth teams to align on user journey mapping, co-develop communication strategies for new product/feature launches, and ensure a cohesive user experience. Proactively identify and implement the latest AI tools and technologies to enhance productivity, personalize communications at scale, and unlock new levels of effectiveness in your lifecycle programs. Define and focus on KPIs, including overall user engagement, specific feature adoption rates, trial-to-subscription conversion, upgrade rates, active user retention, and churn reduction. What You’ll Need 8+ years of hands-on experience in lifecycle marketing, ideally within a fast-growing consumer subscription app (content-focused is a plus) or a D2C e-commerce business with a proven, sophisticated lifecycle program that demonstrably drives revenue. Highly analytical and adept at using data to understand user behavior, identify trends, and measure campaign effectiveness. You can independently design and interpret A/B tests and are proficient with analytics and data visualization tools. Skilled at both developing high-level strategy and executing campaigns, managing the technical aspects of marketing automation platforms. While you may collaborate with design and copy teams, you possess a strong sense for compelling messaging and user experience. You can write and adapt copy and visuals for various channels, and guide designers in creating effective templates and assets. Genuine interest in and highly proficient at using AI tools to drive efficiency, personalization, and effectiveness in marketing. You are a continuous learner, seeking out the latest innovations. Thrive in a fast-paced, dynamic startup environment. You are entrepreneurial, proactive, resourceful, adaptable to change, and consistently seek ways to improve and achieve ambitious goals. Communicate clearly and effectively and enjoy working cross-functionally to achieve shared objectives. Owner mentality, taking full responsibility for your initiatives, from concept through to results and iteration. Benefits Healthcare for you and your dependents, with vision and dental 401k with match Generous commuter benefit Flexible PTO https://jobs.ashbyhq.com/suno/5e7373c4-8519-48f4-821a-bcfc5d123bb9We're Hiring: Lifecycle Marketing Manager @ Avid
WHAT YOU WILL DO: Lifecycle Strategy & Campaign Management: Develop and execute end-to-end automated lifecycle marketing programs leveraging Braze across multiple channels, including email, in-app messaging, push notifications, and onsite experiences with the goal of driving acquisition, onboarding, retention, and expansion. Advanced Audience Segmentation & Personalization: Design and implement sophisticated customer segmentation strategies using our CDP, Google Cloud, and Salesforce integrations to create highly targeted, personalized experiences at scale. Ensure each customer receives relevant, timely, and engaging communications throughout their lifecycle journey. Cross-Functional Collaboration & Alignment: Collaborate closely and consistently with Product Marketing, Content, eCommerce, Digital Ops, Creative Services, and Engineering teams to integrate lifecycle marketing initiatives seamlessly into broader company strategies and product releases. Ensure all lifecycle communications reflect cohesive branding and align closely with company-wide growth objectives. Data-Driven Optimization & Experimentation: Establish rigorous experimentation frameworks, regularly performing comprehensive A/B and multivariate testing to optimize engagement, conversion rates, retention, and LTV. Analyze data from Braze, Litmus, Google Analytics, and Salesforce to refine campaigns, customer journeys, and messaging strategies continuously. Performance Measurement, Reporting & Insights: Define and track clear KPIs, establish performance benchmarks, and regularly provide insightful analysis of lifecycle marketing results. Leverage performance data to identify actionable improvements, communicate insights effectively to stakeholders, and drive strategic decisions for campaign refinements. MarTech Ownership & Continuous Improvement: Serve as the primary expert and liaison with Braze Account Management and other MarTech vendors, staying informed of new features, best practices, industry trends, and technologies. Lead internal education efforts, ensuring the organization fully leverages Braze’s capabilities to enhance personalization, automation, and customer engagement. Innovation & Industry Expertise: Proactively identify innovative opportunities within lifecycle marketing by staying current with SaaS industry trends, best-in-class subscription models, personalization strategies, and competitor insights. Act as an internal champion for experimentation and innovation, promoting a culture of continuous improvement and customer-centric marketing. WHO YOU ARE: Customer-Obsessed Experienced Lifecycle Marketer: 5+ years of experience driving lifecycle or CRM marketing programs, specifically utilizing Braze for campaign orchestration, segmentation, and personalization. You have a relentless passion for understanding customers, continuously strive to enhance their experience, and proactively use data-driven insights to personalize every touchpoint and interaction. Customer Segmentation & Automation Expert: Deep knowledge and demonstrated success in customer segmentation strategies, automated multi-channel campaigns, and personalized communications leveraging data-driven insights to improve retention, expansion, and customer lifetime value (LTV). Analytical & Data-Driven: Strong analytical capabilities, proficient with advanced experimentation frameworks (A/B testing, multivariate tests), and experienced using analytics platforms such as GA4, Amplitude, or equivalent. Familiarity with Customer Data Platforms (CDPs) and the ability to interpret complex data sets to drive actionable insights. Cross-Functional Collaborator: Proven track record of successfully collaborating across diverse teams—including Product, Creative Services, eCommerce, Digital Ops, Content, and Development—to execute cohesive lifecycle strategies aligned to broader organizational goals. Highly Organized & Project-Oriented: Exceptional organizational, planning, and project management skills, capable of independently managing multiple complex projects simultaneously, prioritizing effectively, and consistently delivering high-quality outcomes. Compliance-Savvy: Strong understanding of relevant marketing compliance requirements, including CAN-SPAM, GDPR, and other regional or global regulations impacting customer communications. Technically Proficient: Solid knowledge of HTML/CSS specifically for email debugging, ensuring seamless execution and delivery of email campaigns across platforms. Creative Industry Enthusiast (Bonus): Experience or a genuine passion for video, music production, audio recording, or related creative industries is a significant advantage, helping you empathize deeply with our customers and their creative journeys. WHAT TO LOOK FORWARD TO? Join a global team and experience a dynamic, collaborative work environment that fosters innovation and growth. Remote work model offering flexibility to balance work and life. Access to development programs with strong support and mentoring to help you grow and advance within the company. Equal opportunity employer committed to diversity, inclusivity, and creating a welcoming environment for all employees. Attractive benefits package including health & life insurance, referral rewards, and generous leave policies to ensure a healthy work-life balance. Think this role is a good fit for you? Apply now! Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.HIRING: Lifecycle Marketing Manager for High-growth Fintech Company
Responsibilities: Manage and work towards a best-in-class technical implementation of regular ongoing email programs, and automated, personalized email notifications. Own Forge’s email calendar and tactical execution of all email programs, and effectively communicate initiatives, to inform stakeholders and ensure client satisfaction. Build and test for optimal email content and call-to-actions, while also ensuring strong attention to detail and data integrity. Manage Forge’s email agency by setting appropriate priorities, maintaining accountability, and leading ongoing meetings. Liaise and advise stakeholders of various business lines on email opportunities and follow through on planning and executing on these opportunities. Ensures alongside legal and compliance teams that Forge adheres to email best practices with regards to governmental regulations such as CAN-SPAM and GDPR, among others. Qualifications: Bachelor’s degree 5+ years planning and executing email programs for a corporate organization Strong analytical skills with the ability to interpret data and make data-driven decisions Familiarity with marketing automation platforms, CRM systems, and analytical tools Excellent communication and interpersonal skills Experience with data structures, mapping attributes across tables, and transforming values with table calculations Knowledgeable about email industry trends, laws, and regulations Must be able to sit and/or stand for long periods of time in an office or home office setting while working Preferred Qualifications: Experience with Braze, with hands-on experience in the platform Experience at a financial services and/or fintech company Experience with SMS and in-product notifications is a plus, as we look to implement these programs in the future If interested please apply: San Francisco, California: Application link New York, New York: Application link
Hiring for Director of Lifecycle Marketing
At BRCG, we help brands grow smarter, faster. We're a growth marketing agency that partners with DTC brands, mobile apps, tech companies, and more to drive full-funnel performance—from new customer acquisition to deep, sustained retention. We’re on the lookout for a Director of Lifecycle Marketing to lead our CRM practice and support lifecycle strategy across a growing portfolio of innovative clients. This role is ideal for someone who thrives in an agency setting: collaborating cross-functionally, leading high-impact initiatives, and guiding both clients and internal teams to success. This is a remote-first role, but the ideal candidate would be located near Charlottesville, VA. What You’ll Do: Lead lifecycle marketing strategy for multiple clients across email, SMS, push, and in-app channelsOversee a growing team of CRM strategists and specialists—providing coaching, direction, and supportOwn and evolve journey design across onboarding, activation, retention, and winback stagesPartner closely with Growth, Creative, and Analytics leads to bring campaigns to life and measure successServe as the strategic point of contact for clients, presenting plans, results, and optimization recommendationsDesign and implement segmentation and personalization strategies that scaleIdentify new opportunities for growth, automation, and experimentation across the lifecycle funnel Who You Are: 6-8+ years of CRM/lifecycle marketing experience, including at least some time in an agency or consultancy environmentExperience directly managing people and collaborating across multiple client accountsStrong background in customer segmentation, personalization, and journey buildingHands-on experience with Braze and/or Iterable is a mustAdept at presenting to clients, translating data into insights, and adapting strategies based on performanceComfortable working in a fast-paced, client-facing environment with shifting prioritiesThoughtful leader who can inspire trust from clients and mentorship within the team Why BRCG?: Remote-first flexibilityOpportunity to lead strategy for top-tier DTC, mobile, and tech brandsA collaborative, entrepreneurial team that values curiosity, performance, and heartExposure to a wide variety of verticals, tech stacks, and customer journeysCompetitive compensation, benefits, and a strong emphasis on growth and learning Let’s build the future of lifecycle marketing—together. If you’re ready to lead with strategy, elevate a team, and deliver measurable results for ambitious brands, we want to hear from you. For more information, check out the job posting: https://www.linkedin.com/jobs/view/4204476047
Retention Lead (Mexico or LATAM)
Responsibilities Design and execute user retention and reactivation strategies. Activate audiences through owned channels: Email, Push Notifications, WhatsApp, and In-App messaging. Generate user insights to inform loyalty strategy. Define experiment roadmaps and lifecycle campaigns for different audiences (activation, retention, and reactivation), optimizing messages, channels, and frequencies to maximize CRM metrics. Manage projects in collaboration with the product/tech team. Develop multichannel strategies and communication sequencing. Monitor and automate reporting with key performance indicators (KPIs). Requirements 1+ years of experience in lifecycle/engagement marketing roles. Strong attention to detail and organization, always seeking to improve processes and workflows. Ability to manage multiple projects simultaneously, make quick decisions, and prioritize initiatives effectively. Experience developing multichannel strategies for activation, retention, and reactivation. Advanced knowledge of data visualization, reporting, and analytics tools (Power BI, Mixpanel, Excel, Metabase, GA, etc.) Key Success Traits for This Role: Critical thinking. Extreme curiosity. Autonomy to learn and execute. Proactiveness. Adaptability to a fast-paced, ever-evolving environment. Strong planning, prioritization, and time management skills. Interested? Send me an email at martin.alvarado@justo.mx.
