Contract Braze Email Templating Specialist Needed
Procore needs a contractor for a multi-month email migration to Braze. This is good work for a great company. Our Mission: Procore is committed to advancing the construction industry by improving the lives of people working in construction, driving technology innovation, and building a global community of groundbreakers. Our connected global construction platform unites all stakeholders on a project with unlimited access to support and a business model designed for the construction industry.Lifecycle contractor (remote) - US based Fintech
Location: Remote (preferred timezone: US) Description:We are looking for an lifecycle contractor to join our expanding team: Email Campaign Development: As an Email Marketing Contractor, your primary role will be to develop and execute engaging email campaigns and canvases using the Braze platform. You'll be responsible for execute emails according to the approved copy/design that resonate with our target audience. Campaign Monitoring: Keep a close eye on the performance of your email campaigns. Track open rates, click-through rates, conversion rates, and other key metrics. Results Reporting: Prepare detailed reports on campaign and canvas results. You'll need to analyze the data, extract insights, and provide recommendations for improvement. Your insights will guide our decision-making process for future email marketing endeavors. CRM Health Enhancement: Part of your role will be to ensure the health of our Customer Relationship Management (CRM) system. Identify and rectify data inconsistencies, duplicate entries, and any other issues that may affect the accuracy of our customer data. A well-oiled CRM is essential for effective email marketing. Requirements: Proven experience in email marketing, preferably using the Braze platform. Proficiency in data analysis to interpret campaign results. Excellent attention to detail to maintain CRM health. Familiarity with email marketing best practices, including CAN-SPAM and GDPR regulations. Ability to work independently and meet deadlines. Salary Range (Optional) Negotiable. Open to hourly or monthly retainerSenior Director, Membership Strategy & Engagement @ Peloton
THE ROLE Peloton is looking for a Senior Director of Membership Strategy & Engagement to drive the strategy and execution for Member engagement and churn prevention among both Connected Fitness & App Members. This person will function as a player-coach who can comfortably toggle between the C-suite and be alongside the team executing strategies and tactics. As a Member centric organization with a thriving Member community, maximizing engagement and delivering an unparalleled Member experience are critical to Peloton’s mission, and this individual will play a key role in defining the engagement strategy, inclusive of increasing engagement with our content, churn management, increasing reactivations, loyalty, advocacy and CRM - including management of the engagement lifecycle team. CORE RESPONSIBILITIES Drive engagement and churn prevention through Member communications, content marketing, programming and events Map the Member journey ensuring the best possible Member experience is delivered across all touchpoints Lead strategy & execution of a Peloton loyalty program Partner with the Growth and Consumer Marketing teams to develop Member pricing tier recommendations and value proposition Own Member lifecycle communications from delivery through to onboarding, including management of a team of lifecycle experts Partner with our Emerging Business team to ensure the needs of the Peloton For Business function are being met Drive cross-sell and up-sell campaigns to existing Members Execute winback campaigns to increase overall subscription Own Member lifecycle strategy and comms for Apparel and Lululemon Own Community days/dinners to drive WOM flywheel & solicit feedback from top users Utilize Member data to understand engagement & churn drivers and put solutions in place to deliver improved metrics Manage VIP communications to ensure VIP Members are getting best in class service Working with finance to understand drivers of Subscription Gross Margin and opportunities for improvement Oversee and drive development of team members QUALIFICATIONS We are seeking an expert in the space of existing customer engagement with a minimum of 10 years in Marketing, CRM, and with experience in developing loyalty programs a plus Minimum of 7 years experience in a leadership role with 3+ direct reports Must able to understand data and leverage it to design smart consumer facing communications Deep understanding of product analytics and ability to analyze complex data sets Knowledge of, and comfort level with, reporting suites such as Looker, Amplitude, Google Analytics, etc.required Excellent written and verbal communication skills Ability to craft high quality presentations Experience with products that have an international footprint a plus Reach out to me if you know of someone!
Open Role at Vans: Sr Manager, Retention Marketing
Location: Vans Costa Mesa HQ, CA (3x a week minimum) Description: As a member of the Vans Americas eCommerce organization, the Senior Manager Retention Marketing will lead a team responsible for consumer communication & marketing via our Email, SMS and App Push channels. Through these channels, the Senior Manager will focus on consumer retention & lifetime value, and drive the respective revenue targets. Full Job Description:https://vfc.wd5.myworkdayjobs.com/en-US/vfc_careers/job/Vans--Senior-Manager--Retention-Marketing_R-20240603-0120-1 Salary Range (Optional) $127,008.00 USD - $158,760.00 USD annuallyBraze Specialist
Become an integral part of the team of an early-stage creator and social media startup on a mission to revolutionize the multi-billion dollar creator economy. Fanbase is an Atlanta-based, equity crowd-funding backed, direct-to-consumer social media platform and toolkit for the modern creator economy. Our mission is to democratize how communities interact in social media and to enable creators to live a better life via more effective monetization.Sr. CRM Specialist, Lifecycle Marketing
Apply here Phoenix, Arizona / Hybrid Remote Full time Overview We are seeking a skilled and dynamic Sr. Lifecycle Specialist to join our Loyalty and CRM team. In this role, you will be responsible for developing customer lifecycle strategies and journeys, taking ownership from wireframing to execution. As a key contributor, you will collaborate with cross-functional teams to ensure seamless integration and deliver a superior customer experience. The ideal candidate possesses a blend of technical expertise, strategic thinking, and a passion for optimizing customer interactions as well as driving customer engagement, retention, and business growth through innovative CRM strategies. Overview of Responsibilities Develop and execute holistic lifecycle marketing strategies integrating email, SMS, push and app. Architect and execute advanced CRM lifecycle strategies aimed at enhancing customer engagement, LTV, retention and aligns with marketing business goals. Lead the end-to-end development of customer lifecycle journeys, from wireframing to testing and deployment. Manage end-to-end lead flow process and automated campaign development. Hands-on management of marketing automation platform. Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys. Analyze customer data to optimize journeys and drive data-driven improvements. Collaborate with internal teams to align CRM strategies with overall business objectives. Conduct A/B testing and continuously optimize customer journeys for engagement and conversion. Familiarity working across all digital channels: Email, SMS, Push, In-app messages, and Content Card channels. Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors. Develop segmentation models for targeted and effective communication strategies. Utilize analytics tools (including GA4) for performance measurement and reports. Provide insight into strategies that will enhance / improve lead generation, nurture campaigns, customer engagement, and database optimization. Support CRM team for additional QA and CRM support for day to day campaigns. #LI-CS1 Qualifications Bachelor’s degree in Marketing, Business, Computer Science, or related field. 3-5 years experience as a Lifecycle Specialist with expertise in CRM platforms and marketing automation tools. Strong understanding of customer lifecycle management, journey mapping, personalization, and segmentation. Understands core principles of marketing analysis, testing and optimization. Proficient in coding languages relevant to CRM development. Excellent analytical and problem-solving skills. Strong communication and collaboration skills. Detail-oriented with a focus on delivering high-quality results. Preferred: Certification in CRM or related field. Previous experience with Braze or similar CRM platforms. Familiarity with UX/UI principles. Experience with data analytics tools. Benefits In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include: Competitive pay Sick time plan that you can use to support you or your immediate families health Vacation accrual plan Opportunities for career growth 15% discount for you and one other family member in your household on all purchases made at Sprouts Flexible schedules Employee Assistance Program (EAP) 401(K) Retirement savings plan with a generous company match Company paid life insurance Contests and appreciation events throughout the year full of prizes, food and fun! Eligibility requirements may apply for the following benefits: Bonus based on company and/or individual performance Affordable benefit coverage, including medical, dental and vision Health Savings Account with company match Pre-tax Flexible Spending Accounts for healthcare and dependent care Company paid short-term disability coverage Paid parental leave for both mothers and fathers Paid holidaysNational Geographic Media looking for an Advanced Analytics Manager
Link to the posting Description: Job Description: Department/Group Overview: This role supports the Nat Geo Media organization, specifically marketing efforts. The department is charged with attracting and engaging consumers, and ultimately converting them to paying customers and loyalists. This role is part of the Nat Geo Media Marketing Operations team, which encompasses creative, digital marketing execution, audience segmentation, data platforms, and analytics. Job Summary: This role is part of National Geographic’s Consumer Data Platforms & Analytics team which is responsible for managing the platforms and tools that enable our consumer marketing activation strategies, business insights, and advanced analytics for Nat Geo’s various media properties. This Manager partners with marketing, third-party vendors, and technology stakeholders to understand their business goals and unique needs. He/she will translate stakeholder requirements into analytic insights, execute and collaborate with vendor partners on statistical modeling, database management, and measure progress toward goals. The Manager will work independently, manage projects, and interact as a point of contact with internal and vendor partners, specifically to plan and deliver new features and platform enhancements. Responsibilities and Duties of the Role: Statistical Modeling & Analysis: participate in evolution of Nat Geo’s data models in collaboration with analytics teammates, vendors, and cross-functional teams. Identify patterns, uncover opportunities, and create common understanding of howour marketingand contentdrivescustomerconversion and engagement. Performance Reporting: Work with key stakeholders to deliver marketing analytics, model performance, and automated KPI/metrics reporting using data both within and outside of the NG data platforms to inform marketing performance. Supportstakeholders to understand howconsumersare interacting with theNat Geo media productsand what lensesare useful in understanding variance in subscriber behavior. Data Platform Management: Support and coordinate special projects, and the overall enhancement of the data platforms with the development of use cases, business requirements, functional specifications, and process flows. Required Education, Experience/Skills/Training: Basic Qualifications: Requires min. 2-4 years of experience in Data Analytics or a similar role; hands-on experience driving measurable results (monetization, engagement) with digital products across various business models. Preference for concentration in marketing organizations. Requires min. 2-4 years of related work experience with relational database systems including PostgreSQL, MySQL Intermediate level of expertise in SQL and Python Able to properly interpret stakeholder needs and translate those needs into complete and accurate written requirements, use cases, and testing/measurement plans. Able to clearly communicate and articulate project updates and requirements to marketing stakeholders as well as vendor technical resources. Strong problem-solving skills to move a project toward successful completion while maintaining attention to detail. Preferred Qualifications Intermediate level of experience lakes, data warehouses and application databases Excellent analytical skills, intermediate level of statistical knowledge Strong communication skills, for both technical and non-technical audiences Familiarity with data platforms and applications such as Jupyter, Snowflake, Github Intermediate to advanced level of expertise in one or more programming languages such as Python, SQL, Java Experience with Amazon Web Services (AWS) or other cloud-based platforms Familiarity with data exploration and data visualization tools such as Tableau, Domo Required Education Bachelor's degree in Business orQuantitative field(e.g.,Statistics, Analytics, Mathematics,Engineering). Master’s degree preferred. Preferred Education Advanced degree in Business orQuantitative field(e.g.,Statistics, Analytics, Mathematics,Engineering). Master’s degree preferred. Location:Washington, DC
Contract Braze Specialist (~10hrs/week, US, Mexico or EU-based)
Technical skill set should include: - Experience building & launching action-based canvases in Braze - Using Postman to test and perform QA of personalized liquid-heavy templates - Solid experience leveraging liquid, connected content, content blocks, etc., to personalize messages - Experience leveraging data visualization tools (we use Looker) to monitor engagement metrics is a plus - Experience querying data warehouses & having worked with data segmentation tools (Hightouch & Segment) is a plus
