Braze Specialist
Become an integral part of the team of an early-stage creator and social media startup on a mission to revolutionize the multi-billion dollar creator economy. Fanbase is an Atlanta-based, equity crowd-funding backed, direct-to-consumer social media platform and toolkit for the modern creator economy. Our mission is to democratize how communities interact in social media and to enable creators to live a better life via more effective monetization.
Contract Braze Specialist (~10hrs/week, US, Mexico or EU-based)
Technical skill set should include: - Experience building & launching action-based canvases in Braze - Using Postman to test and perform QA of personalized liquid-heavy templates - Solid experience leveraging liquid, connected content, content blocks, etc., to personalize messages - Experience leveraging data visualization tools (we use Looker) to monitor engagement metrics is a plus - Experience querying data warehouses & having worked with data segmentation tools (Hightouch & Segment) is a plusSenior Specialist, Lifecycle Marketing (US Remote)
Location: Remote About Caribou At Caribou, we’re on a mission to help drivers save money and take control of their car payments. Caribou does this by using technology to unlock low rates, and people to make the process easy and enjoyable. We offer a fully online application and a dedicated team to walk you through the process. We put Drivers in control. Caribou is a hyper-growth company built by leaders from the technology, automotive, and finance industries. We have grown 20x in the past three years and raised a $115M Series C. We’re proud to be backed by a great team of investors, including QED Investors, Goldman Sachs, Moderne Ventures, Accomplice, Link Ventures, Motley Fool Ventures and others. ABOUT THE ROLE AND OUR TEAM: The Lifecycle Senior Specialist builds customer journeys that drive applications and conversions for Caribou’s auto refinance and insurance products. The right candidate has 3-5 years of hands-on experience creating B2C email campaigns that engage customers and drive conversion. Experience creating SMS campaigns is a plus. The Senior Specialist also has experience building HTML email and SMS messages including dynamic, personalized content. The ideal candidate is curious and proactively seeks out new solutions to improve the program. Reports to Director, Lifecycle Marketing. RESPONSIBILITIES: Build & Execute - Build emails, SMS messages, automations and journeys. Support the team as a QA partner. Troubleshoot automation and journey errors. Set up audience segments. Journey Creation - Create lifecycle marketing journeys and automated programs using the email and SMS channels to engage and convert prospects for the Caribou refinance and insurance businesses. Data Integration - Help QA and maintain data integrations, solve errors, and ensure daily automations run smoothly. Personalized Experiences - Use dynamic content and available data to create personalized email and SMS messages. Reporting - Ensure that live messages follow established tracking schema. Put appropriate tracking in place for efficient reporting of complex journeys. Collaborate - Partner with the Sales, Ops, and Product teams to identify and implement communications that improve the customer experience. Test & Learn - Identify opportunities and implement testing to optimize the program using statistically sound testing approaches. Make recommendations to improve performance. About You 3-5 years of hands-on experience using a marketing automation platform, such as Braze, Salesforce Marketing Cloud, Responsys or Iterable Experience creating customer journeys Experience with HTML/CSS coding for email and responsive design best practices Experience with the SMS channel is a plus Understanding of databases and segment creation Demonstrated ability to manage projects across multiple teams Ability to solve complex data and technical issues Must exhibit strong verbal, interpersonal, and written communication skills Excellent team player with strong collaborative skills with the ability to work cross-functionally Ability to anticipate needs, innovate, and flourish in a fast-paced, global environment An ability to prioritize multiple active projects, multi-task and manage time effectively to meet (sometimes quick) deadlines Attention to detail How we will take care of you Everyone at Caribou is a valued team member, and we always strive to live up to our value Take Care of Each Other. Our compensation and benefits package includes: Competitive base salary: $90K- $110K Equity in a high growth startup. 401k savings program with 3% company contribution. Generous paid time off including: 20 days accrued PTO per year, 14 annual company holidays, 16-weeks paid parental leave, bereavement leave, and volunteer day. Robust wellness benefits including company-paid plans for health, dental, vision, mental health, disability and basic life insurance. Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance. Up to $1,000 per year for eligible professional development expenses. Our Core Values We come from all walks of life and are joined together by our shared values, which guide our work. This helps us improve life for our customers, our communities and our team members. See people as people Take care of each other Commit to the mission Move quickly and bravely Get better every day Seek truth Caribou is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law. This position is not restricted solely to the responsibilities listed above, and the scope and responsibilities are subject to change. A pre-employment background check is required as a condition of employment. *Caribou does not currently have employee operations in AL, CT, HI, ID, IA, KY, MS, MT, NE, NM, ND, RI, SD, WV, WY.
Lifecycle contractor (remote) - US based Fintech
Location: Remote (preferred timezone: US) Description: We are looking for an lifecycle contractor to join our expanding team: Email Campaign Development: As an Email Marketing Contractor, your primary role will be to develop and execute engaging email campaigns and canvases using the Braze platform. You'll be responsible for execute emails according to the approved copy/design that resonate with our target audience. Campaign Monitoring: Keep a close eye on the performance of your email campaigns. Track open rates, click-through rates, conversion rates, and other key metrics. Results Reporting: Prepare detailed reports on campaign and canvas results. You'll need to analyze the data, extract insights, and provide recommendations for improvement. Your insights will guide our decision-making process for future email marketing endeavors. CRM Health Enhancement: Part of your role will be to ensure the health of our Customer Relationship Management (CRM) system. Identify and rectify data inconsistencies, duplicate entries, and any other issues that may affect the accuracy of our customer data. A well-oiled CRM is essential for effective email marketing. Requirements: Proven experience in email marketing, preferably using the Braze platform. Proficiency in data analysis to interpret campaign results. Excellent attention to detail to maintain CRM health. Familiarity with email marketing best practices, including CAN-SPAM and GDPR regulations. Ability to work independently and meet deadlines. Salary Range (Optional) Negotiable. Open to hourly or monthly retainer
Contract Braze Email Templating Specialist Needed
Procore needs a contractor for a multi-month email migration to Braze. This is good work for a great company. Our Mission: Procore is committed to advancing the construction industry by improving the lives of people working in construction, driving technology innovation, and building a global community of groundbreakers. Our connected global construction platform unites all stakeholders on a project with unlimited access to support and a business model designed for the construction industry.
Marketing Lifecycle Program Manager
ClassPass | Marketing | Full-Time | Remote - United States Apply here We're revolutionizing the fitness & wellness industry, and we’re looking for talented people to help us do it. Mindbody + ClassPass bring together the best of both sides of the market: Mindbody is the industry’s most trusted all-in-one technology platform; ClassPass is one of the most popular apps for fitness & self-care enthusiasts. Together we’re partnering with more than 70,000 fitness studios, gyms, salons, and spas around the world. We’re not just another tech company—we’re far and away the leader of our industry. So join the team, work with mission-led people, and enjoy amazing benefits. Let’s see what we can accomplish together! About the right team member We’re seeking a highly motivated and analytical lifecycle marketer to join our team and support the success of the ClassPass Corporate Wellness Program. In this role, you’ll report into our B2B marketing team and work closely with lifecycle marketing leads, to maximize corporate subscriber growth, engagement, and retention. You’ll contribute to the strategy and own execution of our email, push, and in-app marketing channels. About the role The ClassPass Corporate Wellness Program helps leading employers around the world achieve their workplace wellness goals by giving their employees access to our inventory of top-rated fitness studios, gyms, salons, and spas. In this role, you will wear both B2C and B2B marketing hats. You’ll be responsible for supporting our corporate partners and activating their employees onto their ClassPass Corporate Wellness benefit. Key responsibilities include: Own email, push, and in-app campaigns to successfully activate eligible users onto their employer sponsored ClassPass plan, increase engagement, and reduce churn Help build the corporate subscriber acquisition playbook by identifying data-driven insights, executing rapid A/B tests, and optimizing ongoing communications Own campaign and channel reporting then present results to cross-functional stakeholders Support cross-functional stakeholders on project management and delivery for marketing campaigns and day-to-day needs Coordinate interdependencies, create contingency plans, and manage risk on project timelines and deliverables Ensure alignment between corporate marketing activities with consumer strategy Demonstrate strong communication and collaboration skills while working with Global B2B marketing, lifecycle marketing, creative, operations, and Account Management teams Skills & experience You’ll focus on marketing campaign execution through our ESP provider Braze. The right candidate can think strategically, enjoys creative testing and iterating, loves digging into numbers and will roll up his/her sleeves to execute flawlessly. 2-3+ years in a similar role (ex: lifecycle and retention, marketing, consulting, and/or analytics) Experience with email service providers, in app messaging, SMS, push notifications and HTML – ESP Braze experience is a plus Experience with audience segmentation and personalization using user attributes Ability to translate data and trends from user and channel behavior into actionable insights, and execute against them Strong knowledge of data analytics and tools (ex: Google Analytics, Tableau, SQL, Excel) – previous SQL experience is a huge plus, but the right person will also be open to learning Experience working with a creative team, executing on A/B testing, and managing images and copy Passion for writing compelling marketing copy with attention to detail, excellent spelling, punctuation, and grammar Ability to be a team player who communicates candidly and proactively, but can also work independently Apply here
