How Do You Measure Success of Braze Content Cards on Website?
Hi all, I’m looking for insights on how to measure the success of a Notification Center on a website built with Braze Content Cards. We’ve implemented a bell icon that opens a feed of personalized cards (like an inbox), but we’re unsure how to define success or what benchmarks to expect. Specifically, I’d love to know: What CTR or open rates are considered “good” for the notification bell? What CTR do you see on individual content cards in the web? Do you track dismissals or post-click behavior (e.g., page views, conversions)? How do you set goals or measure ROI for website Content Cards vs. in-app or email? Any dashboards, examples, or learnings would be super helpful! Thanks in advance 🙌Guidance on Limiting Audience per Experiment Path in Canvas
Hi everyone, I'm looking for some guidance on a use case I'm currently working on. I want to implement a spinning wheel IAM using a single Canvas that includes 5 experiment paths. The goal is to limit the number of users entering each path — for example: Offer A (Path A): 150 users Offer B (Path B): 100 users And so on... While the experiment path node in Canvas allows user distribution using percentage splits, I’ve found that it doesn't always behave as expected — especially with small total audience sizes (e.g. 10–20 users). During a live test with internal team members, the users were not evenly distributed across paths, despite using balanced percentage settings. My questions: Is there a minimum user count required for the experiment path % splits to work accurately? Is there any official documentation explaining how this percentage-based distribution works under the hood? As an alternative, I’m considering building 5 separate Canvases or campaigns, each with entrance caps to control how many users receive each offer. However, it would be ideal if Canvas supported audience caps per path directly. Any tips, documentation, or suggestions would be greatly appreciated! Thanks in advance! SivaFavorite Braze (new-ish) Features / Releases?
Hey all 👋 I'm jumping back into Braze after 2 years away, and interested to learn what's changed and what are some of the communities favorite new features?? I noticed the UI has been revamped, and there's some great new features, so interested in hearing what are some of the things that have made real differences in your work in Braze or really delighted you when you started using it? Thanks in advance and happy to be back in the platform!
Seeking Braze implementation insights and best practices
Our team is currently transitioning our customer engagement platform to Braze, and we're looking to connect with fellow product or project managers who have gone through this journey. We'd appreciate hearing about: Implementation best practices Challenges you faced and overcame Exciting ways you're leveraging Braze now If you're willing to share your experiences or chat briefly, please comment. Happy to exchange insights as we progress as well!
How To Use Braze Landing Pages
This post has 2 main purposes: 1. First, check out our latest YT video on Braze Landing Pages! Once upon a time, Landing Pages were not an option within Braze. Customers would ask about Landing Page capabilities ("SFMC let us build Landing Pages"), and we would unfortunately have no way of accomplishing this in Braze. Fast forward a few years, and Braze keeps expanding their channels and capabilities! Landing Pages is very interesting since it's a slightly different channel compared to the classic messaging channels, yet still easily built with Braze's D&D editor. 2. Our landing page is live! At: braze.fornowmarketing.com/labrazemeetup Thanks to the power of Braze, we can officially start gathering interest and look for some potential date, time, and restaurant! Braze LA, please check out the video and visit the landing page above!
Resurrected Users
Hi 👋🏻 I’m trying to build a segment of resurrected users — people who are active today but were inactive for the past 30+ days before that, so in other words: Users who have returned today after not using the app for at least 30 days. I tried using the Last Used filter with: Last Used < 1 day ago (for activity today) AND Last Used > 30 days ago (for inactivity before that) But Braze doesn’t seem to allow both to be true at once — since Last Used only holds the most recent value. We don’t have custom events like session_start or app_open to work with, so I’m wondering: Is there a way to build a dynamic segment (not using Canvas as I want to show how this segment grows) that can capture users who were inactive for 30+ days and have now come back? Thanks in advance — appreciate any tips or creative workarounds!Braze Connected Content Deep Dive (W/ Cat Facts!)
Cat Facts are back! There's so many cool use cases for Connected Content, and if you want to get started with some practice right away, the Free Public Cat Fact API is our go to! In this video, we test what happens if we use a broken URL, and where we can get some more error insights inside the Braze Dashboard. Did you know? - All cats need taurine in their diet to avoid blindness. Cats must also have fat in their diet as they are unable to produce it on their own. - Relative to its body size, the clouded leopard has the biggest canines of all animals’ canines. Its dagger-like teeth can be as long as 1.8 inches (4.5 cm). - Despite imagery of cats happily drinking milk from saucers, studies indicate that cats are actually lactose intolerant and should avoid it entirely.
