How do you manage your offers/promotions?
Hey everyone, I'm curious about what tools and platforms people are using to manage their offers and promo codes. Are you using dedicated promotion engines like Voucherify or Talon.One? Going with loyalty platforms like SessionM? Managing everything directly within Braze? Or using something completely different? Would love to hear what's working well for your team and any pros/cons you've experienced with different approaches. Thanks!
How to update a custom attribute via Zapier
Hello all, Looking for a way to update a custom attribute using Zapier. I'm trying to connect a tool (Referal Rock) that has a native integration to Zapier. I want to trigger a change on a custom attribute when a change happens on Referal Rock. Has anyone got any experience with updating custom attributes using Zapier? Cheers!
Help with Integrating Purchase Events from Website + POS into Braze
Hi Braze Community 👋 I’m currently learning how to set up Braze for our brand, and I’d love some guidance around handling purchase events. We collect purchase data from both: Website/App (via SDK), and In-store POS systems (via API). Questions: Is it best practice to log all of these transactions as a single purchase event in Braze, using the same event name and consistent properties (e.g. product name, price, source)? If we combine these sources, will that impact how revenue is calculated or how we segment users based on purchases (e.g. online vs. in-store)? What’s the recommended way to do this? Should we include something like a purchase_channel property to distinguish the source (e.g. POS vs Online), and are there any best practices for sending purchase data from a backend API to Braze? I want to make sure this setup will support accurate revenue attribution and flexible segmentation for future journeys and reporting. Really appreciate any advice or examples you can share 🙏 Best regards, HernandoBraze x Transifex / translation management
Hello Braze Bonfire 🔥 Are any of you currently leveraging automatic translation tools connected to Braze, such as Transifex? We are actively exploring ways to automate the translation of our campaigns. Currently, we rely on Liquid code, but we are eager to find a more automated solution. I would greatly appreciate any insights or experiences you can share on this matter. Your input is invaluable in helping us enhance our campaign translation processes. Thank you in advance for your time and assistance! Cheers LéaAmazon Incentives API — a referral program with Amazon gift cards
Hey there, a short use case story — inspired by one of our customers, I tested the Amazon Incentive API to showcase the referral program integration with Braze and Voucherify. It's a solid piece of software. I particularly liked three features: ➡️ `/CreateGiftCard` is idempotent — the same request ID yields the same certificate, so there's no need to store them in the CRM. ➡️ You can prompt the API to return a specific error code using a request parameter. This is useful for bulletproofing the integration, especially when combined with predefined test cases. ➡️ The documentation might not have Stripe-like magic, but it's up-to-date and comprehensive. The only issue I encountered initially was with the Amazon authorization algorithm, but it turns out Postman offers a solution out of the box. 🔗 Read more here
