Forum Discussion
How do you manage your offers/promotions?
Hey everyone,
I'm curious about what tools and platforms people are using to manage their offers and promo codes.
Are you using dedicated promotion engines like Voucherify or Talon.One? Going with loyalty platforms like SessionM? Managing everything directly within Braze? Or using something completely different?
Would love to hear what's working well for your team and any pros/cons you've experienced with different approaches.
Thanks!
1 Reply
Hey! Jumping in from Voucherify!
From what I’ve seen, teams can get pretty far managing promos directly in Braze… until they can’t. The two things that usually break first are attribution (what actually happened to the promo code and the conversion) and control (rules, caps, edge cases, misuse).
That’s typically when an external promo engine starts to make sense, with Braze staying focused on journeys and messaging. I’ve seen a lot of setups over the years and have plenty of stories.
Happy to connect if you have specific use cases to work through ❤️
