🚀 Lets chat about: CRM, Growth, and Digital Strategy? 📈
Hi everyone! I’m Vladyslav, a Senior Application Consultant at VML MAP, where I help enterprises uplift their tech stack through CRM automation, marketing strategies, and personalization at scale. From customer engagement to retention strategies, I thrive on optimizing every touchpoint in the user journey, leveraging tools like Braze, Talon One, Amplitude, mParticle, Hubspot, DYield and many others to drive impactful results. With many years of experience in CRM and Growth, I’ve worked on large-scale marketing automation projects at companies like Glovo (DH), Wunderman Thompson MAP and many others, helping brands connect with their customers through data-driven strategies. 💡 Whether it’s automation, A/B testing, lifecycle marketing, growth strategies or developing the most hacky solutions, I love geeking out over CRM innovation. Let’s connect, share insights, and collaborate on exciting projects!🔥 Hello! Let’s Talk All Things CRM & Player Engagement 🚀
Hi everyone! I’m Shelley, a Senior CRM Specialist at King, where I lead strategic CRM campaigns for Candy Crush Saga—keeping millions of players engaged through segmentation, personalisation, and lifecycle marketing. From tentpole events like Music Season & All Stars to high-impact partnerships, I drive multi-channel campaigns (Push, IAM, Email) that enhance the player experience and boost engagement at scale. I’ve been in marketing for 5+ years, with a strong focus on CRM in gaming, previously working on iconic titles like Star Wars: Hunters, Words With Friends, and Harry Potter: Puzzles & Spells at Zynga. Whether it’s automations, A/B testing, or re-engagement strategies, I love using data to optimise every touchpoint in the player journey. 💡 Always up for chatting about lifecycle marketing, retention strategies, and all things Braze! Let’s connect, swap insights, and geek out over innovative CRM approaches. Who else here is working on fun player engagement initiatives? 👀
Interested in a Women in CRM Sydney group?
Hi everyone! My name is Meg, I am a Kiwi based in Sydney, and I wondered if any women would be interested in a CRM group? I heard from our account executive that there was a UK group made a few months ago, and it's been great for women to connect in the industry. I am just recently back using braze after using two years of using different platforms and I am so excited to be back in the platform and to be apart of this community again. Lovely to meet you all and I hope we can connect :) -MegCheck out the thought starter conversations in some of our Community Groups
Hi Bonfire friends! I wanted to send a friendly reminder about some of our Community Groups that you might be interested in joining. ⭐ Creative Collective - Do you aspire to create the kind of creative campaigns that will win you a Torchie Award at Forge 2025? Join this group of marketers pushing the bounds of creativity while using Braze. Weigh in on LindseySilver 's latest Creative Collective spotlight that highlights the Shake Shack Congestion Pricing campaign. 🤑 Financial Services - Are you looking to talk with other Braze customers across the financial services? Look no further. There are a number of resources worth checking out in the group: Trust at Every Touchpoint: Why Customer Engagement is a Crucial Component in Your Overall Risk Management Strategy 2024 Financial Services Marketing Trends to Watch From Skeptic to Believer: Crossing the Crypto Barrier in 2025 🛍️ Retail and eCommerce - Join retail and eCommerce enthusiasts dedicated to enhancing their customer engagement through innovative strategies, shared insights and collaborative networking. Check out: Elevated Shopping Journeys Will Be Essential for Retail in 2025: Lessons from Black Friday/Cyber Monday
Braze App Consultant
We launched an app for our e-commerce store called Jomashop. We are 12 months in and have 350,000 downloads. We are looking for an app consultant to help us improve the overall app experience and set up more advanced automated flows and pushes. If you know of a good braze app consultant please let us know! We would love to hire the right / firm to help us. My email is Jacob_s at Jomashop.com
Tracking campaigns progress and logging changes in them
Hi Braze people, I would like to get to know if you are using any tools, or ways, or methods of tracking campaigns progress (except for the Braze reports) - how do you follow which campaigns are in the testing mode, which are successful and which are not? How do you keep track of this in order to have full visibility of what you are doing and what progress you are making? And the second question - how do you follow or log changes that you make in the campaigns? For example, you have the first variant of a campaign (first iteration) and it proved to be not effective, so you make changes and you relaunch it as a new experiment. In this case you need to know what exactly was changed, on what date and when you should come back to it to check the results. Using the spreadsheets for this purpose becomes inconvenient when you have many canvases, so maybe there is a better solution some of you might be using. Thanks for any tips and advise!Hi Y'all
Hey there, I'm Vanessa! I'm super excited to be part of the Braze Bonfire community. I'm really focusing on honing my skills in developer email marketing and working towards digital marketing roles with a focus on analytics and strategy. 😊 When I'm not buried in programming or hitting the books, I'm usually hanging out with my stepson, gaming, chilling with our adorable pups, or exploring new places with my hubby. Our 3 furbabies definitely keep me on my toes: Stella, a 15-year-old Dachshund (Bosses the whole family); Logan, a 7-year-old German Hunt Terrier (Jadgterrier); and our newest addition, 1-year-old Hazel, who's a delightful mix of Corgi, Poodle, Dachshund, Pekingese, Schnauzer, Cocker Spaniel, Yorkshire Terrier, and Mini Aussie. 🐾Experienced Braze user looking for new role
👋 Hello! My name is a Geena and I am looking for a new role (Lifecycle Marketing, Retention Marketing, Marketing Ops, CRM). I was recently impacted by company wide layoffs. 💻 I’ve been using Braze for 4 years and am well versed in Liquid Logic and Connected Content to power some really cool dynamic & personalized campaigns and canvases. 🎸 Mostly recently, I worked for a marketplace with hundred thousands of SKUS, developing strategy, building, deploying and optimizing personalized & dynamic multi-channel lifecycle campaigns surfacing relevant items & reengaging users through email, push and in-app comms. A few favorite Braze accomplishments: Building a personalized Welcome Series canvas utilizing using Liquid Logic and Audience Paths driving an increase in key onsite behaviors. Optimizing API triggered & behavioral triggered comms through design experimentation, updated technical strategy Using Connected Content to dynamically populate relevant items in email Developing the foundations & guidelines for our push notifications strategy Educating cross-team collaborators on what’s possible in Braze, helping unlock new campaign ideas & ways to personalize. Speaking at 2024 Braze Sales Kickoff to share my expertise! You can find me on LinkedIn: https://www.linkedin.com/in/geenawakeley Please reach out if you know of any opportunities! Thank you!Hi, Ted here...
Nice to meet you. For the last 4+ years I have been the Technical CRM manager for the Corsair group of companies working here in the San Francisco bay area. Onboarding just after Covid sent everyone home for "a few weeks", its been quite the experience. My Braze journey started right around 3 years ago with the search for an engagement platform to replace Bronto, Klaviyo, Sendinblue, Mailchimp, and Attentive (for SMS), and also readily integrate with Corsair's CDP mParticle (an entirely different journey which had started the year prior). Fast forward, and Corsair, Drop, Elgato, Gamer Sensei, Origin PC, and Scuf Gaming have been successfully operating on a Martech stack with Braze, mParticle and Snowflake at its core, giving them the capabilities to carry them into the future for years to come. Last week, my journey may have ended with Corsair (along with ~100 coworkers), but I am sure Braze will continue to be part of my processional life for many years to come. Ted Scott https://www.linkedin.com/in/tedscott
