🔥 Hello! Let’s Talk All Things CRM & Player Engagement 🚀

Hi everyone! I’m Shelley, a Senior CRM Specialist at King, where I lead strategic CRM campaigns for Candy Crush Saga—keeping millions of players engaged through segmentation, personalisation, and lifecycle marketing.

From tentpole events like Music Season & All Stars to high-impact partnerships, I drive multi-channel campaigns (Push, IAM, Email) that enhance the player experience and boost engagement at scale.

I’ve been in marketing for 5+ years, with a strong focus on CRM in gaming, previously working on iconic titles like Star Wars: Hunters, Words With Friends, and Harry Potter: Puzzles & Spells at Zynga. Whether it’s automations, A/B testing, or re-engagement strategies, I love using data to optimise every touchpoint in the player journey.

💡 Always up for chatting about lifecycle marketing, retention strategies, and all things Braze! Let’s connect, swap insights, and geek out over innovative CRM approaches. Who else here is working on fun player engagement initiatives? 👀