What should I test?
Hey team! We have been using braze for about a week sending campaigns, and I am super keen to run a test amongst either email (not subject line tests), sms or push and would love any really cool ideas you have? I was thinking of testing images in push notifications but want my first proper test to be really cool and stand out - any inspiration would be appreciated! Thanks so much!Channel Substitute.
I’ve seen so many wasteful forms of communication that could be handled more effectively with CRM channels—yet brands continue relying on outdated, inefficient methods. ✅ Event Reminders via Call Centers? → A well-timed push notification or SMS would be faster, cheaper, and ensure the message actually lands. ✅ Mass Email Blasts for Promotions? → A behavior-based CRM journey can tailor offers dynamically based on customer interest, rather than sending generic discounts. ✅ Website Pop-Ups for Account Reactivation? → A personalized email or in-app message triggered by inactivity would recover users without annoying everyone. ✅ Store Flyers for Loyalty Programs? → Why not leverage CRM automation to send a targeted push or SMS only to engaged customers instead of wasting print materials? ✅ Manual Follow-Ups for Onboarding? → A multi-step CRM journey with email + in-app education would ensure higher activation rates with less manual work. So many day-to-day marketing efforts could be more effective, personalized, and cost-efficient just by leveraging CRM channels properly. That's it, just a note of things I see that drives me crazy.Users marketing consent
Hi everyone, We're looking for ways to increase the number of contactable users. Some key actions we're considering include: A/B testing in the onboarding phase Ad hoc campaigns with in-app notifications for unsubscribed users Creating subscription groups (as we currently don't have any) Has anyone come across a successful case study on this? Or perhaps key metrics, like average user consent rates by industry, or useful websites for inspiration? We're struggling a bit with translating theory into practice, so any insights would be greatly appreciated. Many thanks in advance! Matteo
We've created new blocks and templates for In-App Messages. Would love some feedback
Hi all In the drag&drop in-app editor, we created tools to enhance our own campaigns. The impact of this extension on our teams convinced us to release it as an extension to help other marketers achieve the same results. Video embedding (YouTube, Vimeo, and MP4), countdown timers, interactive scratch-to-reveal coupons, animated counters, auto-close messages, copy-to-clipboard coupon codes, an In-App Messages template library and import/export email templates are just a few of the features included in this extension. Each tool is crafted to help marketers create more dynamic, engaging content—no coding required! This extension is available in the Chrome extension store: https://chromewebstore.google.com/detail/hippo-power-tools-for-bra/klnaclpjbenicaapccooonooopnieekg Would love any feedback you have on this extension, including ideas for more features. Our goal is to make these useful tools for all Braze users.
Multi-screen survey in app message
Hi there! I am trying to create a multi-screen in-app message with a survey that has 5 questions. 4 questions have a multiple choice answers and 1 is open-ended text. The ideal flow is that the next question is immediately displayed once a user answers a question. Everyone will see the same 6 questions (aka they don't need to be dynamic based off their answers). Does anyone have any tips here? I can only find the option for simple surveys in braze and no option for multi-screen/question. Thanks! Bianca
Campaign interaction date & time data for users
Hi all I haven't specifically stored data for the campaign interaction date and time, but I believe this information might be available elsewhere in Braze. Can anyone guide me on how to retrieve the date and time when users viewed my in-app message? I’m looking for this data for all users who interacted with it. Any help would be greatly appreciated!New Braze YouTube Resource!!
Hey everyone! I'm excited to share that my team at Covalent Marketing (a trusted Braze consulting and services company), has just launched a series of new YouTube videos... Braze Bites. These resources cover essential topics and practical use cases for Braze users at all levels, in quick digestible videos. Check them out, and let us know if you find any of the videos helpful—or if there are other topics you’d like to see us cover! https://www.youtube.com/@CovalentMarketingTriggering IAMs in Canvas - Questions from Braze Product Team
Our team at Braze wants to bring real-time triggering in-app message (IAM) functionality to Canvas. Today, real-time triggering IAM functionality only exists in Campaigns. If anyone has a few minutes, we’d appreciate it if you could answer the questions in bold below. We can add you to the early access when the feature is available in exchange as well. Let me know if you have any questions and thank you in advance! Also, if you’d prefer to chat over a call, happy to do so instead (please schedule here). Thank you, Rishi Product Manager at Braze Questionnaire - Triggered IAMs in Canvas The current state of triggered IAMs: In Campaigns, marketers can specify a custom event that triggers/shows an IAM to a user in real-time In Canvas, marketers can specify a custom event within an Action Path that triggers/shows an IAM to the user once they do the following: (1) perform the action, then (2) restart the app (they’ll then see the IAM once the app opens) Our ask: We are considering one of the following approaches for providing more real-time triggered IAMs in Canvas and would like your input. Approach 1 Approach 2 Allow real-time triggering of IAMs via the Action Path Allow real-time triggering based off actions specified within an IAM Message Step Benefits: Branching actions. Marketers can define several triggers/actions that all show different IAMs and qualify the user for all of them, but only display the IAM for the first action performed (and disqualify the rest) Ranking actions. If multiple actions are performed by the user within the action path’s time window, Braze will show the associated IAM then send the user through the highest-ranked action path only Benefits: Independent control of IAM message triggers/actions. Actions will be defined within the IAM Message (similar to IAM expiration), giving the marketer more control This approach/feature is easier for Braze to build, so we can deliver it to customers faster A couple of questions for you here: Among the two approaches, which would you favor, and what are the reasons for your preference? On a scale of 1-4 (1 = not at all, 4 = very much), how disappointed would you be if we implemented the other approach? We are also seeking feedback on how “real-time” the Canvas<>SDK information refresh/exchange needs to be. Today, the SDK (which is the agent that shows IAMs) only refreshes information from Braze when the user opens the app, and users may not necessarily open their apps as quickly as they move through a Canvas. Consider the following hypothetical example of how triggered IAMs could work: 9:00 am: In Canvas, UserA reaches the Canvas step where they are qualified to be shown IAM_1 immediately after they perform ActionX 9:20 am: UserA performs ActionX. No IAM is shown 9:30 am: UserA leaves the app and reopens it. Note: at this time, the SDK refreshes information from Braze 10 am: UserA performs ActionX. This time, they are shown IAM_1 immediately since the SDK has the latest information from Canvas The need for the user to leave/reopen the app may not be ideal, but if you feel the feature is still usable, we can deliver a first version of the feature (triggered IAMs in Canvas) to you sooner. With this in mind, we had a few additional questions: On a scale of 1-4 (1 = not at all, 4 = very much), how disappointed would you be if users needed to reopen the app to allow the SDK to refresh information? Would you still be able to use triggered IAMs if this was the case? How frequently do your users typically leave/reopen their app? What scenarios, if any, do you foresee where users are unable to be shown IAMs due to them not reopening the app?
