Google Tag Manager

Forum Discussion

inespais's avatar
inespais
Mentor
2 months ago

Surveying Tools x Braze for User Research

Hi all,

TL;DR
Looking for Survey Tool recommendations that integrate seamlessly with Braze for Emails and In-App Messages.

Currently using Braze for Lifecycle Marketing, but our user Research team are using Iterate to build Email and In-App Message surveys. We've been discussing whether using Braze for some of their needs would make sense (for example, it would make audience management way simpler) and in parallel they're also wondering whether Iterate is the best out there for integration with Braze and cost-benefit to their needs.
I know Braze has some of the functionality we need available as well, but I think it would still be quite limited (based on the wishlist below).

The must-haves/wishes are:

  • In-app surveying, email surveying
  • Allows for these question types:
    • multiple-choice, likert scales, ranking
    • (wish) sliding scales
  • Allows for these question content types:
    • info screens (have a “question” that isn’t a question but a direction or information), images
    • (wish) multiple choice images, videos
  • Analysis:
    • simple overview of question answers
    • filter responses by date & other attributes
  • Survey functions:
    • randomise question order
    • advanced branching logic (multiple layers)
    • set limits on survey responses/sample size
    • efficient user & event targeting with minimum dev effort (e.g. data stream from CDP)
  • Privacy/GDPR compliant
  • Integrates with Braze
  • Project forders/tagging (to organise by team/research topic)

Any experience or tips appreciated!

Email
In-App Message

2 Replies

  • Selman_Balci's avatar
    Selman_Balci
    Mentor
    2 months ago

    Hey Ines,

    Check this out: https://survicate.com/

    I came across to them on one of the braze webinars. I didnt personally work with them but the features are promising and they have braze integration.

    Hope it helps :)

  • jordan's avatar
    jordan
    Supporter
    2 months ago

    Typeform could be a strong fit since it has a solid Braze integration, which makes passing responses back into user profiles pretty straightforward. That said, it’s worth being aware of a few limitations: in-app surveys aren’t truly native (they run in a webview), some advanced logic isn’t available for every question type, and it doesn’t support full question randomization the way dedicated research tools do. If those aren’t blockers, Typeform should cover most of the team’s needs.

    Documentation here: https://www.braze.com/docs/partners/additional_channels_and_extensions/extensions/surveys/typeform