Hi all,
TL;DR
Looking for Survey Tool recommendations that integrate seamlessly with Braze for Emails and In-App Messages.
Currently using Braze for Lifecycle Marketing, but our user Research team are using Iterate to build Email and In-App Message surveys. We've been discussing whether using Braze for some of their needs would make sense (for example, it would make audience management way simpler) and in parallel they're also wondering whether Iterate is the best out there for integration with Braze and cost-benefit to their needs.
I know Braze has some of the functionality we need available as well, but I think it would still be quite limited (based on the wishlist below).
The must-haves/wishes are:
- In-app surveying, email surveying
- Allows for these question types:
- multiple-choice, likert scales, ranking
- (wish) sliding scales
- Allows for these question content types:
- info screens (have a “question” that isn’t a question but a direction or information), images
- (wish) multiple choice images, videos
- Analysis:
- simple overview of question answers
- filter responses by date & other attributes
- Survey functions:
- randomise question order
- advanced branching logic (multiple layers)
- set limits on survey responses/sample size
- efficient user & event targeting with minimum dev effort (e.g. data stream from CDP)
- Privacy/GDPR compliant
- Integrates with Braze
- Project forders/tagging (to organise by team/research topic)
Any experience or tips appreciated!