Referral-style competition using Braze - advice needed
We’re currently exploring a referral-style competition and wanted to check whether Braze offers any native referral mechanics that could support this. Use case: Simple prize-draw referral campaign Users refer friends to sign up for a new app via a unique link or code Each successful app install via that link/code earns the referrer an entry into a prize draw Key requirement: Ability for Braze to automatically generate a unique referral link or code per user (e.g. via email) If anyone has experience implementing something similar in Braze, or can share examples / best practices, that would be really helpful. Happy to clarify any details if needed - thanks in advance!
Gmail and Gemini AI
Hey team! I have heard that Gemini AI has been released across Gmail and brands are experiencing lower CTR's and inflated OR's across sends. Have any other brands experienced this? We have seen CTR's been declining for a while now, but have no correlation if it is this impact so wondered if others are seeing the same?
Delays for Newsletters Sent to Microsoft Inboxes
Hi, We have recently experienced significant delays when sending newsletters to Microsoft inboxes. Has anyone else seen similar issues? At the moment, the delay is around 8 hours. We’re looking for any tips on how to reduce this delay. We’ve already contacted Microsoft, but their response so far is that everything appears to be functioning normally on their side.
Deliverability Issues?
Hi there, I have an email campaign that has the following metrics in email performance section: Unique Recipients: XX,XXX Sends: XX,XXX (same as above) Deliveries: 90.79% (XX,XXX) Bounces: 0.08% (XX) Spam Reports: 0.01% (X) The Deliveries tooltip suggests this number and the rate are "sends minus bounces". However, my bounces are very low. There is certainly a gap of data that's not being accounted for. Is it likely that the reality is that the Bounce volume being presented is too low and actually there are lots, or could it be that the deliveries volume is higher? Is there a place in the dashboard where more detailed bounce information is available? Ideally I'd like to see a breakdown into hard/soft bounces and ideally a breakdown into domains and failure reasons. Thanks DavidIt happens to the best of us.
Just got this email and I got a wide range of emotions of it. From a slight chuckle for the harmless error, to feeling worried that who ever clicked the launch button will beat themselves for it, and then at the very end I felt a relief "Hey, it can happen to the best of us" P.S. I'm diving in the report builder as soon as a finish waking up.Discrepency between bounce count on segment vs SQL
While looking into some deliverability questions, I created a segment of recipients who have received any message after 2025-12-03, and where hard bounced is true, and found a size of 114,000 To get some better insight into the causes of these bounces, I ran a query against the USERS_MESSAGE_EMAIL_BOUNCE_SHARED table in the Query Builder, which only shows 297 bounces. Am I looking at the wrong table, or is my segment incorrect? This feels like I have a significant misunderstanding at to what these things represent. Thanks!
Collecting Team Affinity Data
Hi everyone! I’m working on a project that relies 100% on explicit user data (no implicit/behavioral signals), and I’m trying to determine the best way to capture Team Affinity using Braze tools/features. My main goal is to figure out the best channel (Email, Push, or In-App Message)—or a mix of all—to collect explicit team preference data, then use that data for downstream targeting and personalization. Goal: Assign each user a preferred team (their “team affinity”) based completely on explicit data they provide — not inferred behavior. What I’m trying to solve: I want to build a system where, once a user selects their preferred team, Braze can: Capture and store that explicit preference reliably Update or overwrite it if the user changes their selection later Allow future campaigns/segments/targeting to easily reference this “team affinity” value Trigger follow-ups or automations based on a user’s declared team What I need help understanding: What is the recommended Braze setup for: Storing team affinity (Custom Attributes? Subscription Groups? Catalogs?) Capturing the explicit selection (e.g., In-App Message button actions, email deep links, or other methods) Updating the stored value cleanly when the user changes teams Making the system scalable when there are many teams Ensuring the affinity value can be used instantly for segmentation and personalization If anyone has examples, best practices, or a tried-and-true workflow for managing explicit-preference data like this, I’d love to learn from you. Thank you!Surveying Tools x Braze for User Research
Hi all, TL;DR Looking for Survey Tool recommendations that integrate seamlessly with Braze for Emails and In-App Messages. Currently using Braze for Lifecycle Marketing, but our user Research team are using Iterate to build Email and In-App Message surveys. We've been discussing whether using Braze for some of their needs would make sense (for example, it would make audience management way simpler) and in parallel they're also wondering whether Iterate is the best out there for integration with Braze and cost-benefit to their needs. I know Braze has some of the functionality we need available as well, but I think it would still be quite limited (based on the wishlist below). The must-haves/wishes are: In-app surveying, email surveying Allows for these question types: multiple-choice, likert scales, ranking (wish) sliding scales Allows for these question content types: info screens (have a “question” that isn’t a question but a direction or information), images (wish) multiple choice images, videos Analysis: simple overview of question answers filter responses by date & other attributes Survey functions: randomise question order advanced branching logic (multiple layers) set limits on survey responses/sample size efficient user & event targeting with minimum dev effort (e.g. data stream from CDP) Privacy/GDPR compliant Integrates with Braze Project forders/tagging (to organise by team/research topic) Any experience or tips appreciated!
Complex Canvas
We are trying to accomplish something in order to run a one month challenge and would love some assistance! Basically, we will be asking people via in app message and content card to opt-in to the challenge throughout the month. If they click on a button, this will change a custom attribute value to true, which then triggers them to enter a canvas which sends them motivational content and updates. Due to the complexity of triggering the messaging throughout the month and it needing to end on a specific date, I am looking to be able to filter the users based on when they entered the canvas. I was thinking there could be a way to do this based on a user update step at the very beginning of the canvas and update a new attribute to 'now's date. Then filter with an audience path to customize the messaging further down. However, I can't seem to be able to get that user update step to work. I've tried a few different liquid options, but no dice. Has anyone done this previously and what's the mechanism you've used? I'm wondering if this would be a good place to use a canvas context step, but I can't seem to figure out exactly how to implement that in order to achieve what we're looking to do. Any help is much appreciated!
