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TeresaMoore's avatar
TeresaMoore
Collaborator
2 months ago

Help with Tracking Pixel Placement in Braze Emails

Hi Braze Community,

I’m looking for guidance regarding tracking pixel placement in Braze emails. By default, the pixel is placed at the bottom of the email, but we’ve noticed that some of our longer emails are getting clipped by Gmail, which seems to be impacting our open rate tracking.

I’ve seen that there’s an option to move the tracking pixel to the top of the email, which could potentially resolve this issue. Before applying this change across all campaigns, I’m wondering:

  1. Is there a way to test this change in the NonProd environment first?
  2. Alternatively, can we apply this change to selected email campaigns only for testing purposes?

Also, our emails typically have Liquid logic positioned at the top. Would moving the tracking pixel above this logic cause any issues with rendering or data capture?

Has anyone tried this approach before? Would love to hear your experiences or best practices.

Thanks in advance!

Email

2 Replies

  • TedScott's avatar
    TedScott
    Visionary
    2 months ago

    Exactly, if you ever send longer emails (the kind where it does not all display in their email reader and the user has to click show more) then set to the top instead of bottom otherwise you will not record the open unless they load the full email - I typically set it to the top for clients.

    This is a global setting, so no way to do it selectively.

    Placement will not impact formatting or any liquid.


  • AllanHeoFNM's avatar
    AllanHeoFNM
    Visionary
    2 months ago

    TeresaMoore​ One way to test the pixel placement may be to test in a Staging/Testing Workspace. We believe this pixel placement setting is isolated to its Workspace. 

    We had this exact same question come up recently, and here's what ChatGPT shared regarding some risks with putting the pixel at the top: 

    Of course, there are also valid reasons to put the pixel at the top, and like TedScott​ suggested, many teams do put it at the top for similar reasons as yours. Braze also created the capability to put the pixel at the top, so this screenshot is simply a "heads up" rather than "no you should not".

    Let us know any remaining questions! 

    Best,

    Allan