Tracking questions

Again, reaching to the wonderful BOn Fire community,

I wonder if someone from the community could explain what's the function of the the first chekboxes (from left to right)? - see attached screenshot. ALso, why the checked boxes go unchecked after saving the draft.

Lastly, is there a way to assign the utm_content with the template's name using Liquid? Again, thanks for any ideas would be greatly appreciated. - Wolmar