Favorite Braze (new-ish) Features / Releases?
Hey all đź‘‹ I'm jumping back into Braze after 2 years away, and interested to learn what's changed and what are some of the communities favorite new features?? I noticed the UI has been revamped, and there's some great new features, so interested in hearing what are some of the things that have made real differences in your work in Braze or really delighted you when you started using it? Thanks in advance and happy to be back in the platform!IOS background events not firing but Android does
When audio is playing on our mobile app, and the listener puts it into the background, Braze can successfully send the 1-minute events on Android, but not on iOS. Our app is in React Native. Help Please, if anyone has encountered a similar issue and how to resolve it. On iOS, the SDK seems to record all background events correctly, but does not send them to the Braze server until the app returns to the foreground — at which point all queued events are sent in one batch. If the app is closed before returning to the foreground, those background events are lost. This behaviour suggests that the Braze SDK disables data flushing while the app is in the background on iOS. I also noticed that whenever the app goes to the background on iOS, Braze logs a “session end” event, followed by all the accumulated background events when the app returns to the foreground — which further indicates that the SDK pauses data flushing during background execution. We have tried the following without success: Adding background-fetch and remote-notification to UIBackgroundModes in Info.plist. (I didn't think this could fix the issue but just tried it) Calling requestImmediateDataFlush() immediately after each logCustomEvent(). We use the "react-native-background-timer" package to send periodic pings (1 min to our backend API, and 10 min to Google Analytics using "@react-native-firebase/analytics"), and those continue to work reliably in the background — suggesting the limitation lies specifically within the Braze SDK rather than iOS itself.
How do you manage your offers/promotions?
Hey everyone, I'm curious about what tools and platforms people are using to manage their offers and promo codes. Are you using dedicated promotion engines like Voucherify or Talon.One? Going with loyalty platforms like SessionM? Managing everything directly within Braze? Or using something completely different? Would love to hear what's working well for your team and any pros/cons you've experienced with different approaches. Thanks!
What’s the best approach for an NPS survey?
Hey everyone 👋 I’m planning to add an NPS survey to an email campaign and I’m curious — what’s worked best for you? Email with a link to a Braze landing page with the survey Or an embedded survey directly in the email? Both options will consume data points to collect information from each user, but which do you think has more advantages overall? Would love to hear your experiences! 🙌
How Do You Measure Success of Braze Content Cards on Website?
Hi all, I’m looking for insights on how to measure the success of a Notification Center on a website built with Braze Content Cards. We’ve implemented a bell icon that opens a feed of personalized cards (like an inbox), but we’re unsure how to define success or what benchmarks to expect. Specifically, I’d love to know: What CTR or open rates are considered “good” for the notification bell? What CTR do you see on individual content cards in the web? Do you track dismissals or post-click behavior (e.g., page views, conversions)? How do you set goals or measure ROI for website Content Cards vs. in-app or email? Any dashboards, examples, or learnings would be super helpful! Thanks in advance 🙌Guidance on Limiting Audience per Experiment Path in Canvas
Hi everyone, I'm looking for some guidance on a use case I'm currently working on. I want to implement a spinning wheel IAM using a single Canvas that includes 5 experiment paths. The goal is to limit the number of users entering each path — for example: Offer A (Path A): 150 users Offer B (Path B): 100 users And so on... While the experiment path node in Canvas allows user distribution using percentage splits, I’ve found that it doesn't always behave as expected — especially with small total audience sizes (e.g. 10–20 users). During a live test with internal team members, the users were not evenly distributed across paths, despite using balanced percentage settings. My questions: Is there a minimum user count required for the experiment path % splits to work accurately? Is there any official documentation explaining how this percentage-based distribution works under the hood? As an alternative, I’m considering building 5 separate Canvases or campaigns, each with entrance caps to control how many users receive each offer. However, it would be ideal if Canvas supported audience caps per path directly. Any tips, documentation, or suggestions would be greatly appreciated! Thanks in advance! Siva
Seeking Braze implementation insights and best practices
Our team is currently transitioning our customer engagement platform to Braze, and we're looking to connect with fellow product or project managers who have gone through this journey. We'd appreciate hearing about: Implementation best practices Challenges you faced and overcame Exciting ways you're leveraging Braze now If you're willing to share your experiences or chat briefly, please comment. Happy to exchange insights as we progress as well!
How To Use Braze Landing Pages
This post has 2 main purposes: 1. First, check out our latest YT video on Braze Landing Pages! Once upon a time, Landing Pages were not an option within Braze. Customers would ask about Landing Page capabilities ("SFMC let us build Landing Pages"), and we would unfortunately have no way of accomplishing this in Braze. Fast forward a few years, and Braze keeps expanding their channels and capabilities! Landing Pages is very interesting since it's a slightly different channel compared to the classic messaging channels, yet still easily built with Braze's D&D editor. 2. Our landing page is live! At: braze.fornowmarketing.com/labrazemeetup Thanks to the power of Braze, we can officially start gathering interest and look for some potential date, time, and restaurant! Braze LA, please check out the video and visit the landing page above!
