Forum Discussion
What’s the best approach for an NPS survey?
Hey everyone 👋
I’m planning to add an NPS survey to an email campaign and I’m curious — what’s worked best for you?
- Email with a link to a Braze landing page with the survey
- Or an embedded survey directly in the email?
Both options will consume data points to collect information from each user, but which do you think has more advantages overall?
Would love to hear your experiences! 🙌
3 Replies
The approach I have taken is in the past is built it all in the email with individual links for 0-10 encoded to set their selection in a custom attribute and lead to a thank you page (Originally tried doing an IAM as the thank you triggered by the click, but it did not display 100% of the time).
You might also consider an IAM survey, here is a template as a starting point:
https://github.com/braze-inc/in-app-message-templates/tree/master/braze-templates/6-braze-npsI think its always good to make it as easy as possible to give the information. So if the number is clicked in the email, you should store the rating and carry it over to a landingpage in case you want more feedback. Like why did you choose "5" for example.
Out of experience though most people wont spend time on filling that in. If you are happy with only the rating, just let them click in the email or IAM :)
Braze has a Technology Partner called Survicate that can help with NPS Email setup also! We definitely see embedded emails way more frequently than a redirect to a Braze Landing Page.
Please let us know any remaining questions!
