Latest Braze blog is up now! Deliverability Indicators: Email Opens
Hey Bonfire! We just published a new blog post about email opens and I'd be honored if you checked it out. How important are opens to your marketing program? What other metrics are you monitoring? Do you still have questions about open rates? Let's chat!
We've created new blocks and templates for In-App Messages. Would love some feedback
Hi all In the drag&drop in-app editor, we created tools to enhance our own campaigns. The impact of this extension on our teams convinced us to release it as an extension to help other marketers achieve the same results. Video embedding (YouTube, Vimeo, and MP4), countdown timers, interactive scratch-to-reveal coupons, animated counters, auto-close messages, copy-to-clipboard coupon codes, an In-App Messages template library and import/export email templates are just a few of the features included in this extension. Each tool is crafted to help marketers create more dynamic, engaging content—no coding required! This extension is available in the Chrome extension store: https://chromewebstore.google.com/detail/hippo-power-tools-for-bra/klnaclpjbenicaapccooonooopnieekg Would love any feedback you have on this extension, including ideas for more features. Our goal is to make these useful tools for all Braze users.
Users marketing consent
Hi everyone, We're looking for ways to increase the number of contactable users. Some key actions we're considering include: A/B testing in the onboarding phase Ad hoc campaigns with in-app notifications for unsubscribed users Creating subscription groups (as we currently don't have any) Has anyone come across a successful case study on this? Or perhaps key metrics, like average user consent rates by industry, or useful websites for inspiration? We're struggling a bit with translating theory into practice, so any insights would be greatly appreciated. Many thanks in advance! Matteo
sending email to CSV list
Hi there! I'm new to Braze and recently uploaded a CSV file containing 1.5k email addresses. The import was successful, but when I tried to create a campaign using segments, the email addresses couldn't be found. I included the 'email' column along with randomly generated user alias names and labels in the file. Is there something I might have done wrong?
Preference center setup w/out subscription groups?
Hi all - Sorry if this has been asked previously but couldn't find anything directly related in recent posts. We're setting up our initial preference center and I'm trying to determine the best way to do it. Goal: use the 'out of the box' preference center where a user will confirm they want to unsubscribe from email (NOT a 1-click unsub from the email itself). But, we only have 1 email category for now so we'd like the unsub action to map to the global opt-in flags (not subscription groups). Is this possible? It looks like the preference center requires at lease one subscription group to be created/used, which would mean we'd need to reference that subscription group preference in EVERY audience/filter/canvas that we create, right? Versus being able to rely on a global opt-in flag from the back end? Suggestions? Thanks in advance!Template builder - corner edge issue
Hey everyone, Have a quick query that someone may be able to help me with. I've been building out some templates and would like to corner the edge of some of the text blocks I have placed in the email. There appears to be an option to corner the very outer edge of the block, but not the inner edge (white background block) ... see screenshot. Any suggestions on a work around would be greatly appreciated :-)The fountain of truth
And we're back, baby! I Sierra Mist you all! Welcome to 2025, where (when?) email still thrives...as long as you're doing it right. There is no shortage of levers to pull or buttons to push when sending marketing emails. Sending domain, "from" name, subject line, template, segmentation, the list goes on! Email is so complex that I've been able to make a career out of this *one* aspect of it alone, so I hesitate to describe it as "easy" when in reality, the medium itself is quite complicated. The refreshing thing is, even though email has a seemingly-infinite number of ingredients that contribute to its success, deliverability (that is, reaching the inboxes of your intended audience) is actually pretty simple. Whether you're an established sender or just getting started, these classic best practices are just what the doctor ordered to crush your marketing goals: đŸ¥¤Consent: Only send emails to people who have explicitly chosen to receive them, voluntarily, without coercion or concealment. Ask people if they want your mail, don't just tell them they're subscribed as a consequence of registering for an account or agreeing to your site/app policies. Even if you're legally allowed to contact users, the law doesn't keep your mail in the inbox--recipients' genuine positive engagement does. Setting clear expectations during subscription like what types of mail will be sent, and how often, can help retain subscribers over time and prevent list churn. đŸ¥¤Authentication: Formerly (erroneously, perhaps) regarded by many as a nice-to-have, authentication has surged in importance and is now a formalized requirement at many mailbox providers. Implementing SPF, DKIM, and DMARC protects your brand and your customers from malicious (or misguided) actors, ensuring recipients that your mail is the real thing. đŸ¥¤Content: Send emails that pop! A jolt of color, a bubbly subject line, a slice of life behind the scenes, whatever floats your subscribers' boats is fair game as long as they enjoy receiving it and behave accordingly. Marketing email should meet the expectations set during signup, so that subscribers aren't surprised when it shows up (or doesn't), resulting in reduced engagement or increased complaints/unsubscribes. Thirsty for more advice? What are you struggling with? What's on tap for 2025? How can I help??!?! đŸ’Œ
