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JordanW's avatar
JordanW
Supporter
2 months ago

Tracking Users' Post Click

Hi Braze Community, 

I am scratching my head a bit trying to understand how the Braze SDK does not have an out-of-box feature that automatically associates a session with a specific user post email/sms campaign click. From what I am reading, even after having clicked through a campaign, if a user comes in a private browser or is not cookied Braze will not recognize them until they log in or put their email somewhere onsite. This is hugely challenging for us, and I assume others as we want all email/sms traffic post-click automatically identified to help fuel abandonment flows. 

The only solution that we have found is surfacing the external id in every campaign URL and calling changeuser once they hit the site referencing their external id in the URL to tie their session to the correct profile. Is this truly the only option or am I misinterpreting this workflow? How have others dealt with this issue?

1 Reply

  • Correct, you would need to pass an identifier in the URL and run a script on your website to "log them in". Keep in mind of they forward or post that email/url somewhere it will cause multiple visitors to look like the same visitor.