HIRING: Lifecycle Marketing Manager for High-growth Fintech Company
Responsibilities: Manage and work towards a best-in-class technical implementation of regular ongoing email programs, and automated, personalized email notifications. Own Forge’s email calendar and tactical execution of all email programs, and effectively communicate initiatives, to inform stakeholders and ensure client satisfaction. Build and test for optimal email content and call-to-actions, while also ensuring strong attention to detail and data integrity. Manage Forge’s email agency by setting appropriate priorities, maintaining accountability, and leading ongoing meetings. Liaise and advise stakeholders of various business lines on email opportunities and follow through on planning and executing on these opportunities. Ensures alongside legal and compliance teams that Forge adheres to email best practices with regards to governmental regulations such as CAN-SPAM and GDPR, among others. Qualifications: Bachelor’s degree 5+ years planning and executing email programs for a corporate organization Strong analytical skills with the ability to interpret data and make data-driven decisions Familiarity with marketing automation platforms, CRM systems, and analytical tools Excellent communication and interpersonal skills Experience with data structures, mapping attributes across tables, and transforming values with table calculations Knowledgeable about email industry trends, laws, and regulations Must be able to sit and/or stand for long periods of time in an office or home office setting while working Preferred Qualifications: Experience with Braze, with hands-on experience in the platform Experience at a financial services and/or fintech company Experience with SMS and in-product notifications is a plus, as we look to implement these programs in the future If interested please apply: San Francisco, California: Application link New York, New York: Application linkMarTech Lifecycle Specialist
Hiring for a US remote, full-time MarTech Lifecycle Specialist to join the team and help as we build out our marketing automation program across Aeroflow's 4 business units (Mom & Baby, Urology, Diabetes, and Sleep). You'll be involved in the whole array of the marketing automation/lifecycle marketing space whether it's helping to document out technical requirements for a new patient journey, building out or assisting one of the marketing teams on a new automation in Braze, helping to identify how to get a piece of data into our customer engagement platform, or assisting business partners on personalization/lifecycle optimizations. Each week is sure to be different & has a direct impact on patient's lives. Link to job posting: https://www.linkedin.com/jobs/view/4085321235/ Who We Are Aeroflow Health is revolutionizing the home health products and equipment industry. We prioritize our customers, community, and coworkers, offering a supportive environment where careers thrive. Whether you’re launching your career or looking for a stable, ethical company to grow within, Aeroflow Health is here to help you achieve your professional goals. The Opportunity Within Aeroflow, the Product Engineering team is composed of 50 team members including Software Engineers, Product Owners, Quality Testers, Marketing Tech, UX and UI experts. We focus on delivering high quality, best in class digital products and experiences to our patients and our internal colleagues.We support all of Aeroflow’s business units: Breast Pumps, Diabetes, Urology and Sleep. Your Primary Responsibilities We are currently seeking a MarTech Lifecycle Specialist to help our Marketing Technology and various Business Units by executing comprehensive customer engagement and automation strategies to drive patient communications and create personalized user journeys across Aeroflow’s digital properties (email, SMS, in-browser messages). The team aims to drive growth, customer engagement and activity, and maximize revenue opportunities. This candidate is highly skilled at translating business requests from a variety of teams (Product, Marketing, Data, and Engineering) into technical requirements and then operating with a bias for action to bring those requests to life. As a MarTech Lifecycle Specialist, you’ll wear a lot of hats. This may involve: Marketing Tech Operations & Documentation Leading requirement definition and project documentation, including gathering of requirements, translating business requests into technical steps, and documentation of prioritized actions and use cases based on internal customer needs and business value. Documenting customer lifecycle flows, identifying the data needed to track activity, trigger communications, and analyze performance in a scalable, standardized way. Campaign Management & Execution Utilizing our customer engagement platform (Braze) to build out automations, campaigns, customer segmentations, and audience journeys to drive engagement, activity, and revenue. Identifying needed data and determining how to get that data, whether it comes from utilizing GTM and tagging the site, building a webhook within Braze to manipulate existing data, or working with needed engineering resources to gather it. Performance Monitoring & Insights Monitor KPIs and Key Metrics, developing plans to achieve those targets and proactively communicating progress to a variety of partners. Leverage customer analytics and customer engagement platform tools to assist business partners with making the best decisions regarding automation activities and recommend lifecycle and personalization strategies based on that data in order to optimize product performance, customer experiences, and realize growth opportunities. Link to job posting: https://www.linkedin.com/jobs/view/4085321235/
Senior Application Consultant
VML MAP are one of the world's leading agencies within marketing operations, and we are specialized in CRM, loyalty programs and marketing automation, working with some of the biggest clients! We are looking for a skilled Senior Application Consultant to join our team. Why this role is exciting: Be a pioneer:We're at an exciting stage with Braze, having laid the groundwork and now poised for significant growth. You'll play a key role in shaping our Braze practice and expanding its impact across the business. End-to-end ownership:Go beyond building automations and journeys. You'll dive deep into data, events, real-time ingestions, and Braze administration, gaining a comprehensive understanding of the platform and its capabilities. Direct impact: Your work will directly influence how we launch marketing campaigns at scale, optimizing efficiency and effectiveness for both marketers and operations specialists.
Braze CRM consultant
Job Title: Braze CRM Consultant Location: London ideally Job Type: Full time About the Role: We are seeking a highly skilled Braze CRM Consultant to join our team and support the implementation and optimization of customer engagement strategies through Braze. The ideal candidate will have strong experience in customer relationship management (CRM) systems, specifically Braze, with a good grasp of Liquid scripting and html. You will work closely with data and engineering teams to design personalized customer journeys, manage large data sets, and drive high-impact campaigns. Key Responsibilities: Braze Campaign Management: Design, build, and manage customer journeys, campaigns, and automated messaging workflows within the Braze platform. Good knowledge of catalogues and braze promotion codes is also a plus. Personalization & Dynamic Content: UseLiquid scriptingto create personalized and dynamic content across emails, push notifications, in-app messages, and content cards. Building of email template: Develop and edit drag and drop templates for email and other messaging channels, good knowledge of html is a plus. Data Analysis & Segmentation: Work with large data sets to create custom segments based on customer behavior, demographics, and other attributes for targeted messaging. SQL Queries: Write basic SQL queries to extract and analyze data for campaign optimization, reporting, and decision-making. A/B Testing & Optimization: Implement A/B tests to optimize campaign performance, improve open rates, conversion rates, and other KPIs. Collaboration: Collaborate with data, product, and development teams to understand business goals and translate them into actionable CRM strategies within Braze. Reporting & Insights: Monitor and report on campaign performance, providing actionable insights to stakeholders to continuously improve engagement strategies. Troubleshooting: Identify and resolve any issues related to CRM campaigns, email rendering, or data integration. Key Qualifications: Proven experience working with Brazeor similar marketing automation software i.e iterable. Proficiency inLiquid scriptingto deliver personalized and dynamic messaging. Good working knowledge ofHTMLandCSS, and experience using drag & drop templates. Basic understanding ofSQLfor querying large data sets and generating insights. Experience working withlarge data setsto build effective customer segmentation and personalized experiences. Familiarity withA/B testingand best practices for campaign optimization. Strong analytical skills to interpret data and make informed recommendations. Ability to manage multiple projects simultaneously and meet tight deadlines. Excellent communication and collaboration skills, with the ability to work cross-functionally. Nice-to-Have: Familiarity with customer engagement strategies such as lifecycle marketing, retention, and acquisition tactics. Experience using Postman for API testing and integration. Familiarity with webhooks in Braze for triggering external actions and manipulating data. Why Join Us?: • Flexible working environment with opportunities for professional growth. • Competitive salary and benefits package.Technical Lifecycle Marketing Manager @ Quizlet
Hey all! Our team is looking for an experienced technical marketer to execute personalized campaigns in Braze using segmentation, liquid logic, connected content, canvas flows, etc. If you think you or someone you know might be a good fit, we would love to chat with you! Salary range: $120,000 - $140,000 https://jobs.lever.co/quizlet-2/9c6afe50-b386-490c-9aeb-4e53199236d9
𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 for our 𝗠𝗼𝗯𝗶𝗹𝗲 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 (remote)
At YAZIO, we’re searching for an 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 for our 𝗠𝗼𝗯𝗶𝗹𝗲 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗦𝗾𝘂𝗮𝗱 . If you have a passion for technology, 𝗞𝗼𝘁𝗹𝗶𝗻 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺, and love 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗮 𝘁𝗲𝗮𝗺, this might be for you. You’ll mentor engineers, drive innovation, and collaborate across teams. 𝗗𝗲𝘁𝗮𝗶𝗹𝘀: • 💼 Company: YAZIO • 🌍 Location: Germany, Spain, Portugal, U.K. • 🏡 Remote: 100% remote (EU time zone) • ⏰ Full-time: Yes Apply via Yazio Website 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀: • Proven leadership experience • 5+ years in Kotlin development • Proficiency in Kotlin Multiplatform, Android, and iOS dev • Strong communication and strategic skills 𝗪𝗵𝘆 𝗬𝗔𝗭𝗜𝗢? • Work on a product with millions of users globally • Help people build healthy habits • 100% remote culture with flexible work options • 30 days of paid vacation • On-site meetings (Company Retreat, KotlinConf, etc.) • Inclusive, diverse team culture
Marketing Automation Analyst
Location : NewYork City Hybrid : Tue-Thur in office This role offers a unique opportunity to be a part of an evolving Enterprise team at a global, result-oriented, fast-growing company. The ideal profile of this position calls for a well-rounded individual, someone who is self-motivated, detailed oriented, collaborative, and highly skilled at translating business requests into technical requirements, operating with a bias for action. Lastly, the ideal candidate should have a deep understanding of Marketing Automation Platforms (e.g. Braze, Marketo, Salesforce Marketing Cloud, etc.) and knowledge of related customer technology systems (Drift, Segment, Shopify, etc.). YOUR DAILY IMPACT AT PELOTON Leads all aspects of the development of MarTech product/system requirement definition and feature identification, including documentation of prioritized feature sets and use cases based on internal customer needs and business value. Groom incoming requests from the Marketing teams, measuring impact and effort, requiring analysis of circumstances and/or data. Educates the business and technical teams on MarTech product recommendations and guides discussions to consensus, driving action items. Brainstorms creative solutions to balance deliverables and resources with marketing business needs, contributing extensive and insightful knowledge of these areas to the discussion. Ensures that promising results are communicated to key partners and translated into action plans. Act as a source of information on trends and innovation in Marketing Automation and Technology, bringing new ideas to the team for consideration. Monitors key metrics / KPIs and targets, developing plans to achieve those targets and proactively communicating progress to a variety of partners. Periodically reviews metrics and targets to ensure alignment with Marketing objectives. Interprets or implements Team policy in a manner determined to be most efficient and effective under the circumstances. YOU BRING TO PELOTON Proven functional knowledge of marketing, marketing tech platforms and point system solutions, demand generation, and lead management. Admin-level experience of Marketing Automation Systems (e.g. Braze, Marketo, Salesforce Marketing Cloud, or other comparable systems), Website Systems (Drift, ON24, Optimizely, etc.) or similar platforms with respect to provisioning, managing enhancement requests, and owning the day-to-day operations within each system. 4-5 years experience in marketing operations or marketing systems analysis, preferably in a fast-paced hyper-growth environment. Proficient understanding of CAN-SPAM, CCPA, GDPR, and related compliance requirements as it relates to Marketing systems implementation and management Familiarity with structural analysis, data modeling, information engineering, and resource planning. Knowledge of full development lifecycles for software applications using tools such as Visio and JIRA highly desired. Intermediate skills in general office systems, equipment and applications to support business needs (e.g., Microsoft Office, Google Docs, Sheets, Slides, Project Management systems, etc). Must be able to work independently and apply good judgment. Must be able to work within a team both as a leader and as a team member. Must be able to analyze, evaluate, and determine the appropriate course of action. Must be able to convey knowledge to customers, peers, and managers of widely diverse skill levels. Excellent written and verbal communication skills. Passion and drive for technology as a service and business enabler. Must be able to work in a highly dynamic and fast-paced environment. The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits. As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including: Medical, dental and vision insurance Generous paid time off policy Short-term and long-term disability Access to mental health services 401k, tuition reimbursement and student loan paydown plans Employee Stock Purchase Plan Fertility and adoption support and up to 18 weeks of paid parental leave Child care and family care discounts Free access to Peloton Digital App and apparel and product discounts Commuter benefits and Citi Bike Discount - Pet insurance and so much more! Base Salary Range : $117,700—$152,900 USD Apply here
Marketing Operations Manager - B2B
Apply here: https://job-boards.greenhouse.io/hs/jobs/6232672 About the Marketing Operations Manager- B2B at Headspace: Headspace’s mission is to create a world where mental health is never an obstacle. We provide on-demand access to behavioral health coaching, video therapy, video psychiatry and self-guided content that’s proven to improve symptoms of depression and anxiety. We are a fast-paced environment, learning and evolving quickly, so we can provide the best support possible to our members. This role requires you to be adaptable, flexible, and friendly to a growth mindset. Our culture is extremely supportive, passionate and committed. We’re willing to go above and beyond to reach our goals, to step in and help each other out across all teams, and to give and receive feedback graciously. The Marketing Operations Manager will help lead Braze operations, with a specific focus on the B2B2C business. Reporting to the Senior Manager, Marketing Operations, the Marketing Operations Manager will work cross-functionally with Member Growth, Lifecycle, Product, Engineering, Client Success, Implementation, and others, to create and deploy cross-channel marketing campaigns that drive enrollment and engagement. If you are someone who likes to get their hands dirty, dig into technical problems, and find creative solutions, we want to hear from you. How your skills and passion will come to life at Headspace: Responsible for the creation and deployment of Braze marketing programs across email, modal, push, SMS, and landing pages; ensuring programs are targeting the right audience, are error-free, and able to report on the right KPIs. Maintain our Braze instances, identify improvements, and interact directly with our Braze reps to ensure new features or improvements can be implemented. Support Lifecycle strategic engagement initiatives – both in strategy, execution & driving the work end-to-end, such as developing and executing a strategic push notification plan to drive coaching engagement. Monitor the performance of Braze campaigns, including tracking and reporting on key metrics such as click-through rates and conversion rates, and developing benchmarks for B2B business. Supporting data functionality in Braze: Working cross-functionally to request attributes and events, maintaining existing segments and other data points; ensuring data is clean, accurate, and properly formatted. Collaborate closely with Member Growth, Lifecycle, Product, Engineering, Client Success, Implementation, and others to ensure Braze campaigns are aligned with overall business goals and objectives and identify opportunities for improvement. Responsible for ensuring that Braze campaigns comply with all relevant regulations and policies, including data privacy and security regulations. Create and maintain documentation of marketing operations processes. What you will bring: Required Skills: 4+ years experience in marketing or CRM operations, ideally focusing on technical execution of marketing campaigns across email, push, in-app modal, and SMS You have a deep understanding of multi-channel best practices, deliverability and data protection laws You are highly motivated and considered a self-starter, running projects from start to finish You’re a strong project manager, and can manage multiple projects, priorities, and resources You’re a strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter You’re data-driven and able to report cleanly and accurately on marketing campaigns You’re skilled in designing, executing, and analyzing A/B tests and multivariate experiments that optimize marketing campaign performance You also have experience creating and executing cross-channel lifecycle marketing campaigns that drive signup, engagement, and conversion Preferred Skills: Experience with Braze highly preferred Experience with Liquid Logic highly preferred Experience with Amplitude or Tableau a plus Intermediate knowledge of HTML and CSS as it relates to email a plus
