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CRM Lifecycle Marketing Manager
Opportunity As a Braze specialist, you will be responsible for executing high-impact, data-driven lifecycle marketing campaigns across multiple channels—including email, SMS, push notifications, in-app messaging, landing pages, and social. You will design and deploy automated and triggered customer journeys, leveraging advanced Braze features such as liquid logic and dynamic content, as well as integrating webhooks and API-triggered campaigns to drive real-time engagement. This is a fast-paced, customer-centric role requiring both strategic marketing insight and technical proficiency. Responsibilities Own end-to-end campaign execution in Braze, managing email, SMS, push notifications, in-app messaging, landing pages, and social communications. Develop and deploy automated customer journeys, including AI optimizations, webhook and API-triggered campaigns, to drive registration growth and conversion. Leverage advanced Braze capabilities (e.g., liquid logic and dynamic content) to implement personalized, scalable messaging. Collaborate with internal stakeholders (marketing, clinical, product, analytics, engineering, and creative) to design robust audience segmentation, campaign triggers, and technical integrations. Oversee the communications intake process and maintain a monthly campaign calendar to ensure alignment with business priorities. Manage vendor relationships and third-party tools, supporting lifecycle marketing initiatives with seamless API integrations. Implement rigorous A/B testing, QA processes, and performance tracking—monitoring key lifecycle KPIs (registrations, conversion rates, open rates, CTRs, and engagement) to optimize campaigns. Troubleshoot technical issues, partnering with Clinical, Product, Engineering, and Data teams to resolve integration challenges and ensure data integrity. Build, maintain, and optimize email templates, landing pages, and integration endpoints to deliver a seamless user experience. Provide training and technical guidance to internal teams on Braze best practices and leveraging API/webhook integrations. Additional duties as assigned Qualifications 5+ years of hands-on experience with Braze, managing multi-channel marketing campaigns. Proven expertise in CRM and lifecycle marketing, driving customer engagement, growth, and conversions through data-focused strategies. Strong technical proficiency, with demonstrable experience in API and webhook integrations for real-time campaign triggers. Proficiency in leveraging Braze’s advanced features (e.g., liquid logic and dynamic content) and integrating with external systems. Excellent analytical skills and a data-driven mindset, with experience in A/B testing, segmentation, and performance optimization. Proven project management abilities and a track record of effective collaboration with cross-functional teams in a fast-paced environment. A meticulous focus on QA and technical detail, ensuring flawless campaign execution and seamless system integration. Outstanding communication skills, with the ability to articulate technical concepts to both technical and non-technical audiences. Familiarity with HTML/CSS and other digital marketing technologies is a plus. This remote opportunity is available to US based persons. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Compensation and Benefits The compensation range for this position is $115,000-$130,000 annually. In addition, Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin A competitive compensation package in line with leading technology companies As a remote friendly company we are committed to providing opportunities for all who join to further build relationships, increase cross-functional collaboration, and celebrate our accomplishments. Opportunity for equity participation Unlimited vacation with manager approval 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options 401k retirement savings planWe're Hiring: Lifecycle Marketing Manager @ Avid
WHAT YOU WILL DO: Lifecycle Strategy & Campaign Management: Develop and execute end-to-end automated lifecycle marketing programs leveraging Braze across multiple channels, including email, in-app messaging, push notifications, and onsite experiences with the goal of driving acquisition, onboarding, retention, and expansion. Advanced Audience Segmentation & Personalization: Design and implement sophisticated customer segmentation strategies using our CDP, Google Cloud, and Salesforce integrations to create highly targeted, personalized experiences at scale. Ensure each customer receives relevant, timely, and engaging communications throughout their lifecycle journey. Cross-Functional Collaboration & Alignment: Collaborate closely and consistently with Product Marketing, Content, eCommerce, Digital Ops, Creative Services, and Engineering teams to integrate lifecycle marketing initiatives seamlessly into broader company strategies and product releases. Ensure all lifecycle communications reflect cohesive branding and align closely with company-wide growth objectives. Data-Driven Optimization & Experimentation: Establish rigorous experimentation frameworks, regularly performing comprehensive A/B and multivariate testing to optimize engagement, conversion rates, retention, and LTV. Analyze data from Braze, Litmus, Google Analytics, and Salesforce to refine campaigns, customer journeys, and messaging strategies continuously. Performance Measurement, Reporting & Insights: Define and track clear KPIs, establish performance benchmarks, and regularly provide insightful analysis of lifecycle marketing results. Leverage performance data to identify actionable improvements, communicate insights effectively to stakeholders, and drive strategic decisions for campaign refinements. MarTech Ownership & Continuous Improvement: Serve as the primary expert and liaison with Braze Account Management and other MarTech vendors, staying informed of new features, best practices, industry trends, and technologies. Lead internal education efforts, ensuring the organization fully leverages Braze’s capabilities to enhance personalization, automation, and customer engagement. Innovation & Industry Expertise: Proactively identify innovative opportunities within lifecycle marketing by staying current with SaaS industry trends, best-in-class subscription models, personalization strategies, and competitor insights. Act as an internal champion for experimentation and innovation, promoting a culture of continuous improvement and customer-centric marketing. WHO YOU ARE: Customer-Obsessed Experienced Lifecycle Marketer: 5+ years of experience driving lifecycle or CRM marketing programs, specifically utilizing Braze for campaign orchestration, segmentation, and personalization. You have a relentless passion for understanding customers, continuously strive to enhance their experience, and proactively use data-driven insights to personalize every touchpoint and interaction. Customer Segmentation & Automation Expert: Deep knowledge and demonstrated success in customer segmentation strategies, automated multi-channel campaigns, and personalized communications leveraging data-driven insights to improve retention, expansion, and customer lifetime value (LTV). Analytical & Data-Driven: Strong analytical capabilities, proficient with advanced experimentation frameworks (A/B testing, multivariate tests), and experienced using analytics platforms such as GA4, Amplitude, or equivalent. Familiarity with Customer Data Platforms (CDPs) and the ability to interpret complex data sets to drive actionable insights. Cross-Functional Collaborator: Proven track record of successfully collaborating across diverse teams—including Product, Creative Services, eCommerce, Digital Ops, Content, and Development—to execute cohesive lifecycle strategies aligned to broader organizational goals. Highly Organized & Project-Oriented: Exceptional organizational, planning, and project management skills, capable of independently managing multiple complex projects simultaneously, prioritizing effectively, and consistently delivering high-quality outcomes. Compliance-Savvy: Strong understanding of relevant marketing compliance requirements, including CAN-SPAM, GDPR, and other regional or global regulations impacting customer communications. Technically Proficient: Solid knowledge of HTML/CSS specifically for email debugging, ensuring seamless execution and delivery of email campaigns across platforms. Creative Industry Enthusiast (Bonus): Experience or a genuine passion for video, music production, audio recording, or related creative industries is a significant advantage, helping you empathize deeply with our customers and their creative journeys. WHAT TO LOOK FORWARD TO? Join a global team and experience a dynamic, collaborative work environment that fosters innovation and growth. Remote work model offering flexibility to balance work and life. Access to development programs with strong support and mentoring to help you grow and advance within the company. Equal opportunity employer committed to diversity, inclusivity, and creating a welcoming environment for all employees. Attractive benefits package including health & life insurance, referral rewards, and generous leave policies to ensure a healthy work-life balance. Think this role is a good fit for you? Apply now! Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Senior Marketing Manager at OfferUp
OfferUp is looking for Braze experts with product marketing experience. The position is located in Bellevue, WA with a hybrid working schedule. Use the link below to apply, or reach out to me if you want to learn more! Apply here: https://job-boards.greenhouse.io/offerup/jobs/67422150likes0CommentsHIRING: Lifecycle Marketing Manager for High-growth Fintech Company
Responsibilities: Manage and work towards a best-in-class technical implementation of regular ongoing email programs, and automated, personalized email notifications. Own Forge’s email calendar and tactical execution of all email programs, and effectively communicate initiatives, to inform stakeholders and ensure client satisfaction. Build and test for optimal email content and call-to-actions, while also ensuring strong attention to detail and data integrity. Manage Forge’s email agency by setting appropriate priorities, maintaining accountability, and leading ongoing meetings. Liaise and advise stakeholders of various business lines on email opportunities and follow through on planning and executing on these opportunities. Ensures alongside legal and compliance teams that Forge adheres to email best practices with regards to governmental regulations such as CAN-SPAM and GDPR, among others. Qualifications: Bachelor’s degree 5+ years planning and executing email programs for a corporate organization Strong analytical skills with the ability to interpret data and make data-driven decisions Familiarity with marketing automation platforms, CRM systems, and analytical tools Excellent communication and interpersonal skills Experience with data structures, mapping attributes across tables, and transforming values with table calculations Knowledgeable about email industry trends, laws, and regulations Must be able to sit and/or stand for long periods of time in an office or home office setting while working Preferred Qualifications: Experience with Braze, with hands-on experience in the platform Experience at a financial services and/or fintech company Experience with SMS and in-product notifications is a plus, as we look to implement these programs in the future If interested please apply: San Francisco, California: Application link New York, New York: Application link0likes0CommentsHiring for Director of Lifecycle Marketing
At BRCG, we help brands grow smarter, faster. We're a growth marketing agency that partners with DTC brands, mobile apps, tech companies, and more to drive full-funnel performance—from new customer acquisition to deep, sustained retention. We’re on the lookout for a Director of Lifecycle Marketing to lead our CRM practice and support lifecycle strategy across a growing portfolio of innovative clients. This role is ideal for someone who thrives in an agency setting: collaborating cross-functionally, leading high-impact initiatives, and guiding both clients and internal teams to success. This is a remote-first role, but the ideal candidate would be located near Charlottesville, VA. What You’ll Do: Lead lifecycle marketing strategy for multiple clients across email, SMS, push, and in-app channelsOversee a growing team of CRM strategists and specialists—providing coaching, direction, and supportOwn and evolve journey design across onboarding, activation, retention, and winback stagesPartner closely with Growth, Creative, and Analytics leads to bring campaigns to life and measure successServe as the strategic point of contact for clients, presenting plans, results, and optimization recommendationsDesign and implement segmentation and personalization strategies that scaleIdentify new opportunities for growth, automation, and experimentation across the lifecycle funnel Who You Are: 6-8+ years of CRM/lifecycle marketing experience, including at least some time in an agency or consultancy environmentExperience directly managing people and collaborating across multiple client accountsStrong background in customer segmentation, personalization, and journey buildingHands-on experience with Braze and/or Iterable is a mustAdept at presenting to clients, translating data into insights, and adapting strategies based on performanceComfortable working in a fast-paced, client-facing environment with shifting prioritiesThoughtful leader who can inspire trust from clients and mentorship within the team Why BRCG?: Remote-first flexibilityOpportunity to lead strategy for top-tier DTC, mobile, and tech brandsA collaborative, entrepreneurial team that values curiosity, performance, and heartExposure to a wide variety of verticals, tech stacks, and customer journeysCompetitive compensation, benefits, and a strong emphasis on growth and learning Let’s build the future of lifecycle marketing—together. If you’re ready to lead with strategy, elevate a team, and deliver measurable results for ambitious brands, we want to hear from you. For more information, check out the job posting: https://www.linkedin.com/jobs/view/42044760470likes0CommentsSenior Marketing Executive, CRM
About Us: Zapp are looking for an experienced B2C Senior CRM Executive to join our team. This role will be responsible for building, delivering, and optimising CRM initiatives. You will also have the opportunity to work closely with cross-functional teams to drive customer acquisition and retention. Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes. Here’s What You’d Be Doing: Manage the execution of the CRM activities across all channels (email, push notifications, in-app experiences). Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience. Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications. work closely with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns. Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies. Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth. What We’re Looking For: 4-5+ years’ experience in B2C CRM marketing including hands-on experience using Braze for executing campaigns across email, push, and in-app messaging. Creative & Analytical Mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach. Proficient in HTML for basic edits. Customer-first mindset with excellent problem-solving skills. A proactive thinker with a strong sense of ownership and the ability to think critically and independently. Comfortable performing analysis in tools like GSheets and Looker (SQL knowledge is a plus). If you’re interested to hear more, please email rowanl@justzapp.com0likes1CommentSenior Marketing Manager, CRM
About Us: We have an exciting opportunity for a Senior CRM Marketing Manager to join our team. This role will shape Zapp’s CRM and Loyalty strategy, driving retention, customer lifetime value and brand advocacy. You will also have the ability to work directly with our Founder! Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes. Here’s What You’d Be Doing: Lead the CRM function, driving customer retention, repeat purchases, lifetime value, and loyalty. Set the vision for leveraging data to deliver a personalised customer experience. Collaborate with our Senior Brand Marketing Manager to ensure CRM communications align with Zapp’s brand identity. Break down the marketing strategy into clear objectives for the team and curate the CRM marketing calendar, working closely with Supply, Partnerships, and Commercial teams. Define key customer lifecycle KPIs to continuously optimise based on performance. Design, execute, and present quarterly customer engagement surveys, gathering insights to refine strategy and improve the customer experience. Coordinate regular focus group sessions with top customers to gather valuable feedback to be shared with the core stakeholders. What We’re Looking For: 8+ years’ experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across email, push, and in-app messaging. Experience managing or optimising a loyalty program, with a strong understanding of customer retention, engagement strategies, and rewards structures. Proficient in HTML and comfortable performing analysis in tools like GSheets and Looker. SQL knowledge is a plus. Strong people management skills, confident in leading and developing a team. Ability to design engaging campaigns and analyse performance data with a creative and commercial approach. A customer-first mindset with excellent problem-solving skills. Proactive thinker with a strong sense of ownership and the ability to think critically and independently. If you’re interested to hear more, please reach out to rowanl@justzapp.com0likes1CommentMarTech Business Application Manager
Please apply here. Our marketing teams across OLX connect customers to the most relevant OLX products, personalize the experience, and create relevant and engaging customer communications . MarTech is there to build , scale and enable marketing teams to achieve these goals with a best-of-class MarTech platform which can accelerate progress, and create great customer experiences. This role is a key element to unlock this hidden value of the marketing teams and OLX customers. As a MarTech business application manager, you will collaborate closely with the CRM Marketing team to enhance the current platform. Your focus will be on resolving CRM issues, promoting consistent practices, ensuring products remain robust and scalable, and developing a community that shares CRM knowledge and best practices. As the team explores new possibilities, you will potentially be the application manager for additional tools owned by the team. Your primary responsibilities will include overseeing and enhancing platform health and scalability metrics, adoption rates, and the speed of launching campaigns. Your tasks will involve establishing governance structures for the platform, admining the existing tool and supporting CRM users by introducing best practices and new features from Braze. This role requires a proven history of managing a CRM tool (ideally Braze). You should be good at communicating effectively with both internal and external stakeholders, identifying and resolving issues, questioning existing processes, and swiftly adapting to changes. What You’ll Be Doing Platform Management: Oversee the setup, configuration, and ongoing maintenance of the CRM/Braze platform. User management: Governance and management of roles and rights in the tool including approval flows and onboarding new users. Setting up ways of working and standardisation: Collaborate with marketing teams to help them build the campaigns in Braze in an optimal way. Set up and continue optimizing the way of working with Braze of all the teams and best practice. Monitor email deliverability. Data Management: Manage and ensure the accuracy and integrity of data integrations within the platform. User Support and Training: Provide training and support to internal teams on Braze functionalities. Troubleshoot and resolve platform-related issues. Introduce best practices and Braze product roadmap to the OLX users. Compliance and Security: Ensure compliance with data protection laws and company policies. Implement security best practices within the platform. Owning the partnership and commercial engagement with our partners (like Braze): Govern the commercial entitlements with our vendors. Own the engagement with the vendor including technical issues. What We’re Looking For Experience: 2-3 years Hands-on experience using the CRM platforms like Braze or similar customer engagement tools. Background in digital marketing, customer engagement, or CRM systems. Technical Skills: Understanding of data integration and management processes. Proficiency in Liquid scripting for campaign customization. Knowledge of SQL for querying customer data for CDI (Segment Extensions). Analytical Skills: Strong ability to interpret data and make informed, data-driven decisions. Proficiency with analytics and reporting tools. Communication Skills: Effective communication and interpersonal skills for collaboration with diverse teams. Ability to train and guide users of varying technical expertise. Problem-Solving: Strong problem-solving skills and the capability to troubleshoot technical issues. Why join OLX? At OLX, we invest in ourselves and each other to reach our full potential. We avoid bureaucracy and empower our teams to innovate; with opportunities, training, and leadership behaviors a key focus for all. Our commitment to inclusion ensures we listen to a diverse range of voices when making decisions. And, we combine the spirit and agility of a startup with our global scale and the backing of Prosus, one of the largest consumer internet groups in the world. Diversity, Equity and Inclusion at OLX At OLX, we are committed to creating a diverse, inclusive, and authentic workplace. We strongly encourage people of all races, ethnicities, disabilities, ages, gender identities or expressions, sexual orientations, religions, backgrounds, and experiences to apply. If you are excited about this role, and your past experiences do not align perfectly with every criteria asked for in the job description, we would still like you to apply. You may be just the right candidate for this or other opportunities across the business, and we'd like to hear from you. Sounds interesting? Please apply here. OLX (OLX consists of OLX Global B.V. and its affiliated companies) will handle your personal data with care and will process your personal data to assess your fit for the position you are applying for. You can give your consent (optional) to allow us to store your data for up to 12 months after the application process. So that in case you are not fit for the role at stake we can consider you for other suitable roles. Please refer to our Privacy Statement to find out more about how your application data will be processed.0likes0CommentsEmail & Digital Content Manager
Join the Oregon Symphony Team as our Email & Digital Content Manager! Are you passionate about digital marketing, audience engagement, and creating compelling content? The Oregon Symphony is seeking a creative and detail-oriented Email and Digital Content Manager to lead our email and digital communication efforts. In this key role, you’ll shape the Symphony’s online presence, ensuring our website, email, and SMS campaigns connect with audiences and drive engagement. Here’s how you’ll contribute to our mission: Key Responsibilities: Email and SMS Campaigns: Develop, execute, and optimize email and SMS marketing strategies using Braze to engage patrons, donors, and community members. Website Content Management: Maintain and update the Symphony’s website using Hygraph, ensuring content is fresh, engaging, and aligned with our brand. Data & Performance Analysis: Track and analyze key digital marketing metrics using GA4 and BI tools, leveraging insights to improve engagement and effectiveness. Marketing Automation & Integration: Partner with IT and external vendors to ensure seamless platform integrations, optimize workflows, and enhance user experiences. Content Strategy & Collaboration: Work across departments to develop multimedia content, grow digital audiences, and support broader marketing initiatives. Please visit https://www.orsymphony.org/careers for a complete job description. Qualifications: Bachelor’s degree in marketing, communications, or a related field. 3-4 years of experience in digital marketing, email campaign management, or content strategy. Familiarity with platforms such as Braze, Hygraph, Google Analytics, and Tessitura is a plus. Strong copywriting and editing skills, with an eye for detail and brand consistency. An analytical mindset with experience interpreting marketing data to inform decisions. Team-oriented with excellent communication and project management skills. We Offer: A unique opportunity to help shape the Oregon Symphony’s digital presence and connect with diverse audiences. A collaborative, mission-driven work environment with room for creativity and growth. Comprehensive benefits, including medical, dental, vision, and a 403(b) retirement plan. Status & Work Environment: This is a full-time, exempt position following a hybrid work model with 2-3 days/week in the office. Salary Range: $70 - $75k/year Oregon Symphony is an equal opportunity employer. We believe that diversity drives innovation and strengthens our organization, and we’re committed to building a team that represents a variety of backgrounds, perspectives, and experiences. If you share our values and are passionate about what you do, we encourage you to apply—even if you don’t meet every qualification listed. How to Apply: If you're ready to elevate the Oregon Symphony’s communications strategy and amplify our mission, we would love to hear from you. Please submit a cover letter and resume to careers@orsymphony.org with the job title in the subject line.0likes0Comments