Hiring CRM Specialist

At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience.

Our Values

Dream big
Be visionary, strategic, and open to innovation

Build great things
Work in service of our users, always improving and pushing higher

Operate as an owner
Take responsibility with bold decision-making and bias for action

Win like a sports team
Be trusting and collaborative while empowering others

Learn and grow fast
Never stop learning and iterate fast

Share our passion
Share ideas and practice enthusiasm and joy

Be user obsessed
Empathetic, inquisitive, practical

About the team

At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join our Growth Marketing team and focus on executing high-impact B2C CRM campaigns that drive user engagement, retention, and monetization across our global app and web user base.

This role combines hands-on campaign execution with strategic collaboration across multiple teams at Goodnotes. You will contribute to campaign planning, experiment design, including A/B testing, and post-campaign analysis, ensuring CRM initiatives are both operationally excellent and strategically impactful within a fast-paced app product environment.

About the role

We are looking for a CRM Specialist with strong hands-on experience in B2C CRM platforms, including Braze, to execute lifecycle and promotional campaigns across multiple channels. You will work closely with product marketing, growth, design, and analytics teams to ensure high-quality and timely campaign delivery.

This is the role for you if you’re excited to work on the things listed below:

• Execute end-to-end B2C CRM campaigns across multiple channels, including email, push, and in-app messages
• Set up user journeys and build experiments based on strategic audience segments using behavioral, lifecycle, and subscription data
• Monitor campaign performance and support reporting with clear insights and recommendations
• Ensure operational excellence in campaign setup, QA processes, and deployment timelines
• Collaborate with product, growth, and analytics teams to translate business requirements into executable CRM campaigns

The skills you will need to be successful in the above

• Minimum 3 years of hands-on experience in B2C CRM campaign execution using a CRM or automation platform; Braze experience is required
• Experience working on app products
• Strong understanding of segmentation logic and personalization strategies
• Strong attention to detail and a structured QA mindset
• Solid experience setting up experiments and analyzing CRM performance metrics such as deliverability, open rate, CTR, and conversion

Even if you don’t meet all the criteria listed above, we would still love to hear from you. Goodnotes places a lot of value on learning and development and will support your growth if needed.

The interview process

• An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
• A role-specific call to discuss your background and skillset for this role in more detail
• A call with your hiring manager to discuss your CRM experience as well as complete a live exercise. This is the person who will manage you day to day, support your growth and development, and partner with you throughout your career at Goodnotes
• A meet-the-team call with 2 or 3 Goodpeople you’d be working closely with at Goodnotes
• An AI Literacy interview to gauge your understanding and use of AI tools

What’s in it for you

• Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health and wellness
• Sponsored visits to our Hong Kong or London office every 2 years
• Company-wide annual offsite
• Flexible working hours and location
• Medical insurance for you and your dependents

Note: Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records.

By submitting your application, you acknowledge that you have read and understood our Candidate Privacy Notice, which provides important information about the data we collect during the application process.

Apply HERE

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