MarTech Lifecycle Specialist @ Aeroflow Health
Growing the MarTech team at Aeroflow Health! We're hiring for a US remote, full-time MarTech Lifecycle Specialist to join the team and help as we build out our marketing automation program across Aeroflow's 4 business units (Mom & Baby, Urology, Diabetes, and Sleep). You'll be involved in the whole array of the marketing automation/lifecycle marketing space whether it's helping to document out technical requirements for a new patient journey, building out or assisting one of the marketing teams on a new automation in Braze, helping to identify how to get a piece of data into our customer engagement platform, or assisting business partners on personalization/lifecycle optimizations. Each week is sure to be different & has a direct impact on patient's lives. You'll join a team that consists of one other MarTech Lifecycle Specialist and then myself (Senior Marketing Automation Manager); and then work cross-departmentally with Marketing, Product, Data, and Engineering teams. Link to job posting: https://www.linkedin.com/jobs/view/4243657916 Aeroflow Health – MarTech Lifecycle Specialist Aeroflow Health is taking the home health products and equipment industry by storm. We have created a better way of doing business that prioritizes our customers, our community, and our coworkers. Aeroflow believes in career building. That is why we promote from within and reward individuals who have invested their time and talent in us. Whether you are looking for a place from which to launch your career - or a stable, ethical company in which to advance you will not find an organization better equipped to help you meet your professional goals than Aeroflow Health. The Opportunity Within Aeroflow, the Product Engineering team is composed of 50 team members including Software Engineers, Product Owners, Quality Testers, Marketing Tech, UX and UI experts. We focus on delivering high quality, best in class digital products and experiences to our patients and our internal colleagues. We support all of Aeroflow’s business units: Breast Pumps, Diabetes, Urology and Sleep. Your Primary Responsibilities We are currently seeking a MarTech Lifecycle Specialist to help our Marketing Technology and various Business Units by executing comprehensive customer engagement and automation strategies to drive patient communications and create personalized user journeys across Aeroflow’s digital properties (email, SMS, in-browser messages). The team aims to drive growth, customer engagement and activity, and maximize revenue opportunities. This candidate is highly skilled at translating business requests from a variety of teams (Product, Marketing, Data, and Engineering) into technical requirements and then operating with a bias for action to bring those requests to life. As a MarTech Lifecycle Specialist, you’ll wear a lot of hats. This may involve: Marketing Tech Operations & Documentation Leading requirement definition and project documentation, including gathering of requirements, translating business requests into technical steps, and documentation of prioritized actions and use cases based on internal customer needs and business value. Documenting customer lifecycle flows, identifying the data needed to track activity, trigger communications, and analyze performance in a scalable, standardized way. Campaign Management & Execution Utilizing our customer engagement platform (Braze) to build out automations, campaigns, customer segmentations, and audience journeys to drive engagement, activity, and revenue. Identifying needed data and determining how to get that data, whether it comes from utilizing GTM and tagging the site, building a webhook within Braze to manipulate existing data, or working with needed engineering resources to gather it. Performance Monitoring & Insights Monitor KPIs and Key Metrics, developing plans to achieve those targets and proactively communicating progress to a variety of partners. Leverage customer analytics and customer engagement platform tools to assist business partners with making the best decisions regarding automation activities and recommend lifecycle and personalization strategies based on that data in order to optimize product performance, customer experiences, and realize growth opportunities. Link to job posting: https://www.linkedin.com/jobs/view/4243657916
Email Marketing Specialist
Ready to Craft DTC Magic? Crimson Wine Group seeks a skilled Email Marketing Specialist to lead the development and execution of omnichannel marketing campaigns. This role offers the opportunity to drive direct-to-consumer growth across our premium wine portfolio through strategic email, SMS, and web promotions. Position Overview As our Email Marketing Specialist, you'll take ownership of campaign management from strategy through execution, leveraging advanced CRM capabilities to deliver measurable results. You'll collaborate with cross-functional teams to create compelling customer experiences that drive engagement, conversion, and long-term brand loyalty. Key Responsibilities Campaign Management & Execution - Lead end-to-end campaign development on our Braze CRM platform, ensuring seamless delivery across all Crimson Wine Group brands. Strategic Planning - Collaborate on monthly editorial calendar development, aligning campaign timing with business objectives and seasonal opportunities. Marketing Automation – Asist with the design and deployment of customer journeys that optimize the customer lifecycle from acquisition through retention. Performance Optimization - Implement A/B testing and analyze performance metrics to continuously improve campaign effectiveness and KPI achievement. Customer Experience Design - Develop and manage email templates, creative assets, landing pages, and audience segmentation strategies that deliver personalized, relevant customer experiences. Quality Assurance - Execute testing procedures for all email and SMS communications prior to deployment. Data Analysis & Insights - Analyze customer demographics and purchase behavior patterns to inform strategic segmentation and campaign targeting decisions. Platform Management - Manage multiple web-based systems including content management, analytics collection, e-commerce configuration, and lead capture optimization. Continuous Improvement - Monitor campaign performance and provide data-driven recommendations for optimization and strategic enhancement. Required Qualifications Education & Experience: Bachelor's degree in marketing, communications, design, or business, or equivalent combination of education and three years of relevant professional experience. Technical Expertise: Demonstrated proficiency with CRM marketing platforms (Klaviyo, HubSpot, Braze, or similar systems). Braze experience a plus. Working knowledge of image editing for digital marketing applications Detail detective with a passion for pristine deliverables, seamless communication, and bulletproof organizational skills that bring order to marketing chaos Tech Toolkit: HTML/CSS knowledge, Microsoft Office mastery, and Commerce 7 familiarity is a plus. Industry Knowledge: Knowledge of wine and DTC sales practices (because passion makes perfect!) Proven track record of driving revenue growth through email and SMS marketing campaigns Core Competencies: Strong project management capabilities with experience managing multiple concurrent initiatives Excellent analytical and problem-solving skills with demonstrated ability to make data-driven decisions Outstanding communication skills across all organizational levels Adaptability and flexibility in dynamic, fast-paced environments Strategic thinking with focus on innovative audience engagement approaches $70-$75k/year, annual bonus, competitive benefits, 401k with match, paid parental leave, discounts, etc. > APPLY HEREAutomation and CRM roles - Remote
New MarTech Remote Roles Just Dropped at Scooter's Coffee! Full Time (please no consultants/agencies/freelancers) Must be located in one of the following US states (we absolutely cannot hire anyone who doesn't reside in the US and in one of these states.) AL, AR, AZ, CO, FL, GA, IA, IL, IN, KS, KY, LA, MI, MN, MO, MS, MT, NC, ND, NE, NM, NV, OH, OK, SC, SD, TN, TX, UT, WI, WY We are building a high-performance team and are looking for highly technical folks with a creative, solutions-first mindset and a "can-do" attitude with bias toward action. If that’s you (or someone you know), let’s talk. Digital Automation Manager Experience working with APIs, webhooks, data integrations, and triggered workflows. https://www.linkedin.com/jobs/view/4230132718 Talon.one experience a plus! (Digital Automation Specialist posting coming soon!) CRM & Loyalty Manager Strong understanding of behavioral marketing automation, segmentation, and event-based triggers. Proficiency in HTML, Liquid scripting, and dynamic personalization. Amplitude experience a plus! https://www.linkedin.com/jobs/view/4230137137 CRM & Loyalty Specialist Experience in lifecycle marketing and behavioral marketing; strong desire to learn Liquid scripting and personalization techniques. https://www.linkedin.com/jobs/view/4230135261Marketing Automation Associate
Lark is seeking a talented Marketing Automation Associate to join our growing team. This role requires deep hands-on execution within our marketing automation platform, spending the majority of your time building, optimizing, and managing campaigns to ensure seamless customer journeys. You will collaborate closely with the Senior Marketing Operations Manager and cross-functional teams to build, test, and improve marketing automation strategies that drive customer engagement, conversion, and retention across multiple channels, including email, SMS, push notifications, and more. Apply here
Hiring: Email Marketing Strategist @innn.it in Berlin
We are looking for an email marketing strategist to join our campaigns organization innn.it in Berlin! As an email marketing strategist, you develop a sophisticated mailing strategy for our campaigns organization. Your goal: to sustainably engage users and mobilize them for new campaigns. Based on our previous findings, you create a strategy that you continuously develop and optimize. You are the product owner for our mailing program Braze and ensure that we successfully use functions such as automation. Ideally, you already have experience in email marketing or campaigning. Even without previous experience, you may be the right person for the job if you are able to quickly familiarize yourself with topics, are very good with numbers and have a very good technical understanding. The job requires both German and English language skills. All details can be found below and at https://verein.innn.it/jobs/#email
Hiring: CRM Campaign Manager
About the job Would you want to work as a CRM Campaign Manager in an entrepreneurial and international environment? For decades, parking was a hassle. Then in 2008, ParkMobile launched with a simple goal: make parking easier. In 2021, EasyPark Group acquired ParkMobile. EasyPark Group has a unique market coverage with a presence in over 80 countries and over 6,000 cities. Our team is committed to creating tech-based solutions that power smart mobility and make parking hassles of the past obsolete. We create innovative solutions connecting parking and mobility ecosystems, eliminating friction while maximizing convenience and efficiency. At ParkMobile we offer agile frameworks and incentives for innovators and problem solvers, all at the perfect spot for work and play at the heart of midtown Atlanta and we are experiencing exciting growth. We’re looking for more people to join our team and help shape a product used by more than 38 million people. The Role – What You’ll Be Doing You will be part of a growing team that is highly appreciated within the entire organization where you will contribute by implementing plans and managing projects as well as participating in weekly stand ups and syncs to ensure continuous success. The primary stakeholders for this role are the distribution and product teams at ParkMobile but you will also collaborate with other functions and teams globally to create the best customer experience possible. In this role you will also: Plan and deliver CRM Marketing campaigns and service communication across push, in-app, SMS and email in collaboration with our stakeholders cross the company to improve our business results and address strategic priorities. Making campaign analysis and presenting results to the relevant stakeholders in the organization as well as follow up with clear actions to optimize future re-runs. Contribute to and execute on our CRM strategyIncorporate content strategies in campaigns to drive user engagement. Plan out needed personalization and dynamic content for all portions of the campaign across multiple channels. Structure A/B and/or multivariate tests to optimize campaigns. Be a customer advocate within Parkmobile, ensuring the highest quality interactions with the user across all lifecycle channels. Is this you? You thrive in an environment where you will have the opportunity to contribute on a high level, where your input is valued, and where you together with others will build and develop the CRM ways forward through a curious and strategic manner. You are experienced within the field and have a good understanding of working towards the B2C segment and the impact CRM has. You have been working close to product and product teams, and are tech-savvy. Previous experience with working in Braze, Looker and Mixpanel is considered a plus. You have an educational background in Economics or Marketing and have excellent English communication skills. This role is based in Atlanta. Life at ParkMobile At ParkMobile, we aim to build an inclusive culture where differences are used to inform better creative, strategic, and business decisions. We actively seek diversity of backgrounds, education, beliefs, and ways of thinking. We look to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. ParkMobile is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe in work/life balance. Seriously. Our team members' well-being is just as important to us as their work. We are humans first, employees second. We offer a ton of competitive perks, including: Unlimited PTOMedical, dental and vision coverage401K MatchingCasual DressPaid Parental LeaveLearning and Development OpportunitiesPet InsuranceCompany Community Service Events At the start, we just wanted to make parking easier. Today, we’re the leading provider of parking solutions in the U.S. and it’s our mission to power smart mobility for every driver and vehicle, everywhere. Apply here: https://www.linkedin.com/jobs/search/?currentJobId=4137545969&keywords=Parkmobile%20crm&origin=BLENDED_SEARCH_RESULT_NAVIGATION_JOB_CARD&originToLandingJobPostings=4137937793%2C4116146482%2C4125054300%2C4131144273%2C4127794718%2C4137545969%2C4124182502Job seeker: looking for CRM/automation/customer journey gigs!
Bonfire community! I'm grateful to have had the opportunity to own all CRM functions at my last job - automation, campaigns, SMS, segments, tagging, etc - it was at a mortgage company that unfortunately didn't survive and I was laid off. I want to continue on the path of CRM/customer engagement and create larger scale canvases using Braze...while I've no working experience with this specific platform, I have transferrable skills and have obtained status of the Braze Certified Practitioner. Does anyone have any advice for someone at my level, with 3 years experience and a proven track record, looking to grow my career at a company that uses Braze or similar tools? If you're hiring and interested in learning more about my background, please send me a connection request! https://www.linkedin.com/in/terry-gaylord/Junior CRM Specialist
As a Junior CRM Specialist focusing on the Braze platform, you will play a crucial role in managing and optimising our customer relationship management efforts. Your work will help enhance customer engagement, drive retention, and deliver personalized marketing campaigns that align with our growth objectives. Working closely with the CRM Manager, you’ll be responsible for executing automated and multi-channel campaigns across email, push notifications, in-app messages, and more.
Email Marketing & CRM Specialist
Apply here: https://www.linkedin.com/jobs/view/4008854022 Responsibilities: Strategize and execute promotional & lifecycle email programs, including trafficking assets & audience targeting, QA, and monitoring performance Manage the set-up and deployment of complex automated communications within Braze, including A/B tests and behavioral triggers Own the maintenance of the email marketing calendar and the creation of email briefs. This involves working across various departments in the company, including creative, pricing, product, etc. Track key email metrics such as delivered, open rate, revenue, conversion rate, and opt-out rate by various email types and/or segments, establishing benchmarks for each Create & communicate reports (weekly, monthly, ad hoc, etc.) that analyze findings, identify trends, and recommend a course of action Troubleshoot technical issues related to email rendering, deliverability, and tracking. Enhance the app-first customer journey through cross-channel canvases, including in-app messages, push notifications, email, and on-site banners Requirements 2+ years’ experience with Braze Familiarity with A/B testing methodologies and email performance metrics Google Analytics experience preferred Familiarity with email marketing best practices for revenue generation Knowledge of list segmentation strategies Understanding of email fundamentals: CAN-SPAM, segmentation, list/data extension management, KPIs, etc.Seasonal Digital Production Assistant
This temporary, freelance role will support the e-commerce and digital team with the creation and deployment of omnichannel marketing campaigns and automations, including email, SMS, and web sales promotions for all Crimson Wine Group (CWG) brands. Dates: 9/15/2024-12/31/2024 Rate: $25-$35/hour DOE Working closely with the E-Commerce Digital Production Specialist you will perform the following functions: Key Tasks Using ChatGPT or similar, create draft email copy for each email. Manage tasks in our editorial calendar. Build and deploy marketing and sales campaigns for seasonal sales. Utilizing event triggers and customer attributes, build and deploy canvas automations for all brands. Utilize AB tests to improve KPIs. Manage quality assurance testing and approvals from multiple stakeholders prior to launch. Identify other areas within Braze for workflow and system optimization. Skills/Experience 2+ years of email marketing experience. 1+ years experience on the Braze platform. Location in US time zones a plus. Excellent written and communications skills. Proficiency in copywriting a plus. Please email me at mark.gordon@crimsonwinegroup.com if you are interested.
