Email Marketing & CRM Specialist

Apply here: https://www.linkedin.com/jobs/view/4008854022

Responsibilities:

• Strategize and execute promotional & lifecycle email programs, including trafficking assets & audience targeting, QA, and monitoring performance
• Manage the set-up and deployment of complex automated communications within Braze, including A/B tests and behavioral triggers 
• Own the maintenance of the email marketing calendar and the creation of email briefs. This involves working across various departments in the company, including creative, pricing, product, etc.
• Track key email metrics such as delivered, open rate, revenue, conversion rate, and opt-out rate by various email types and/or segments, establishing benchmarks for each
• Create & communicate reports (weekly, monthly, ad hoc, etc.) that analyze findings, identify trends, and recommend a course of action
• Troubleshoot technical issues related to email rendering, deliverability, and tracking.
• Enhance the app-first customer journey through cross-channel canvases, including in-app messages, push notifications, email, and on-site banners

Requirements

• 2+ years’ experience with Braze 
• Familiarity with A/B testing methodologies and email performance metrics
• Google Analytics experience preferred
• Familiarity with email marketing best practices for revenue generation
• Knowledge of list segmentation strategies
• Understanding of email fundamentals: CAN-SPAM, segmentation, list/data extension management, KPIs, etc.