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CRM Systems Engineer
Scooter’s Coffee is seeking a Martech Systems Engineer to own and optimize the platforms that power customer engagement, retention, and loyalty. This role requires a systems-level thinker who can understand tool dependencies, ensure clean integrations, and troubleshoot issues as they arise. The right candidate will bring the technical expertise to connect APIs, refine workflows, and keep our marketing technology stack running seamlessly. The ideal candidate is a problem-solver who thrives at the intersection of marketing and technology - someone who enjoys making complex systems work together to deliver real business impact. This role reports to the Director of Loyalty and CRM and collaborates closely with marketing, analytics, and technology teams. Description Configure, maintain, and optimize Martech integrations across platforms such as Braze, Talon.One, Amplitude, and related. Design and support API-based triggered campaigns, personalization, and event-driven automations. Ensure accurate event tracking by developing and maintaining taxonomy, validating data, and troubleshooting inconsistencies. Manage and evolve catalog structures in Braze to support personalization at scale. Troubleshoot technical challenges across workflows, segmentation, and data pipelines. Partner with cross-functional teams to align dependencies and ensure smooth execution of campaigns. Create and maintain technical documentation for integrations, APIs, and workflows. Stay current on partner/vendor roadmaps and advocate for features that enhance automation and personalization. Qualifications 5+ years of experience in Martech, marketing automation, or related systems roles. Strong knowledge of APIs, webhooks, and integrations. Proficiency with Postman or similar tools for API testing and validation. Strong troubleshooting and problem-solving ability across complex system interactions. Able to bridge marketing goals with technical solutions. Familiarity with front-end languages and query tools such as HTML, CSS, Java, SQL, and Liquid for customizing templates, troubleshooting, and optimizing campaigns. Familiarity with cloud-based architectures and scalable Martech frameworks. Apply here (and please let me know if you apply so I can flag it!) MarTech Systems Engineer | Scooter's Coffee | LinkedIn Remote USA, but must reside in one of these states: AZ, AL, AR, CO, FL, GA, IL, IN, IA, KS, KY, LA, MI, MN, MS, MO, NE, NV, NM, NC, ND, OH, OK, SC, SD, TN, TX, UT, WI, WYCRM Lifecycle Manager
About the job As a CRM Lifecycle Manager, you will be responsible for developing and implementing global CRM strategies to drive customer conversion and retention across all territories, with a primary focus on optimising the onboarding experience and Open Account Offers to maximise conversion rates. You will work independently but have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure. You will be a self-starter who is comfortable with developing tailor-made customers’ journeys and learning complex systems. The CRM Lifecycle Manager will be required to leverage CRM for full-funnel activations, optimising conversion journeys, cultivating customer’s engagement, and then re-engaging and reducing churn. Preferred Skills, Qualifications and Experience Extensive proven experience in a CRM lifecycle management role, with a strong focus on customer conversion and early-life engagement. Deep understanding of CRM principles and best practices. Experience working with Customer Data Platforms (CDPs) and leveraging customer data to drive personalised experiences. Optimove experience is advantageous. Strong analytical skills and the ability to interpret data to identify trends and opportunities. Experience with A/B testing and other optimisation techniques. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. Strong project management skills. Experience working in a multi-territory environment is highly desirable. Knowledge of the online gambling industry is a plus. Main Responsibilities Developing and implementing comprehensive CRM lifecycle strategies aligned with business objectives, with a strong emphasis on customer conversion and early-life engagement. Designing and optimising onboarding journeys to ensure a seamless and engaging experience for new customers, driving activation and early life retention. Managing lifecycle campaign touchpoints, collaborating with Operational teams to ensure any changes to customer verification requirements and deposit methods are reflected in the onboarding experience. Introducing automated CRM workflows, including initiatives that leverage real-time data, to streamline processes and improve efficiency. Implementing advanced personalisation and localisation strategies to deliver relevant and timely content to customers based on their individual needs, preferences, and territory requirements. Contributing to the implementation of new solutions and improvements to Open Account Offers across all territories and products, including those which aim to promote cross-sell. Collaborating with the Product, Martech and Content teams to establish customer lifecycle plans and roadmaps, prioritising campaigns from a customer perspective and ensuring that the communication strategy delivers on objectives. Ensuring that all CRM Lifecycle activities comply with relevant territory regulations, advertising and compliance frameworks. Collaborating with the Martech and Data teams to optimise the performance of our CRM lifecycle activities, including A/B testing of campaigns, onboarding flows, and other customer touchpoints. Analysing customer data to identify trends, patterns, and opportunities for improvement across the customer lifecycle while creating and presenting regular reports on key CRM metrics, including conversion rates, retention rates, and customer lifetime value. If you feel you have the right attributes and necessary skills for this position, please forward your CV and covering email stating why you feel you are suitable for the position to gibraltar.jobs@bet365.com, quoting the job reference CRMLM0825 in the subject line, or click the link below to apply. bet365 Careers | CRM Lifecycle Manager0likes0CommentsPerformance Marketing Manager - Lumenate app
Location: Remote UK (preferred) or Remote EU Type: Full-time Experience Level: Mid–Senior Salary: £50.000 - £60.000 About Us We’re Lumenate, the consciousness-shifting meditation app designed to effortlessly immerse you into deep states of rest, relaxation and inner exploration. Developed through thousands of EEG brain scans, Lumenate uses precise flickering light sequences (from your phone’s flashlight) to gently synchronise your brainwaves, guiding you into a deeply meditative, semi-psychedelic state. Currently topping the US and UK charts in the Health & Fitness category, over 1.5M users have joined our mission to revolutionise mental wellbeing by making powerful, transformative states accessible and effortless for all. Backed by world-class collaborators like Rosamund Pike and the John Lennon Estate, we’re scaling fast. We’re already running paid marketing at meaningful scale with strong early results. Now, we’re looking for an experienced Performance Marketing Manager to build on this success, unlocking the next phase of growth through creative, data-driven experimentation and relentless optimization. The Role As our User Acquisition Manager, you’ll be at the forefront of user acquisition and revenue growth. You’ll own our paid user acquisition efforts end-to-end across key digital channels, developing high-performing strategies, executing campaigns, and continuously optimizing toward growth goals. This role reports to the Head of Growth and is a critical part of our team. You’ll work closely with creatives and product analytics to scale customer acquisition profitably and sustainably. Responsibilities Own and execute paid user acquisition across Meta (Instagram/Facebook), TikTok, Apple Search Ads, and emerging channels. Build, manage, and scale multi-platform campaigns with strong creative and analytical thinking. Drive continuous performance improvements through A/B testing, creative iteration, audience targeting, and funnel optimization. Collaborate with freelance designers to develop compelling ad creatives and landing experiences tailored to channel and audience. Analyze campaign data to derive insights, forecast performance, and report on KPIs. Manage and optimize budgets to achieve CAC, ROAS, and subscription growth targets. Stay up to date with trends, platform changes, and best practices in performance marketing, especially for mobile subscription apps. Requirements 4+ years of hands-on experience in performance marketing for mobile apps, ideally subscription-based. Proven success scaling paid campaigns on Meta, TikTok, and other mobile acquisition channels. Deep understanding of mobile attribution platforms (e.g., AppsFlyer, Adjust) and analytics tools (e.g., Mixpanel, Amplitude, GA). Strong grasp of creative testing methodologies and how to brief and iterate on performance-focused creatives. Comfortable with numbers: building reports, interpreting data, forecasting performance, and making data-led decisions. Highly proactive, detail-oriented, and comfortable working in a fast-paced startup environment. Fluent in English; excellent written and verbal communication skills. Bonus Points Experience marketing wellbeing, mental health, or lifestyle apps. Familiarity working with international markets, especially with the United States, the UK, and Europe. Knowledge of subscription retention metrics and the full funnel (from acquisition to LTV). Passionate about tech, wellness, and helping people live more consciously. What We Offer Join a startup that’s already acquiring users profitably and ready to scale further. Remote-first team with flexible working hours. Competitive salary + stock options. Direct impact on a product that improves lives. How to Apply Send us your CV (carla@lumenategrowth.com) and a short note about why this role is right for you. We’re excited to meet performance marketers who are ready to scale something meaningful.0likes0CommentsCRM Content Lead (12 month FTC)
About the Job 🚀 Who Are We? Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs. Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves. What We're Looking For As our marketing team continues to evolve, we are looking for a CRM Content Lead to join us for a 12 month maternity cover. You’ll sit in the Engagement and Retention team, leading the channel strategy including creative and content development across all three of our wellness apps: WalkFit, Yoga-Go, and Muscle Booster. Your role is to ensure every message a user receives feels purposeful, on-brand, and genuinely helpful—whether it's designed to convert, onboard, retain, or re-engage. You’ll bring together commercial goals, product initiatives, brand messaging, and seasonal campaigns to deliver CRM communications that perform and resonate. Key Responsibilities: Own channel strategy & execution Develop a clear content strategy across CRM channels (email, push, in-app, SMS, and web), having close alignment with brand and product to drive the value proposition and messaging approach in our CRM channel. Take ownership of content performance across key funnel moments—from abandoned cart to onboarding to long-term retention—and continually optimise based on user data and feedback. Manage and update the CRM seasonal content calendar, identifying relevant cultural and industry moments to connect with users in timely, engaging ways. Ideate and produce new high-quality content that feels personal, purposeful, and on-brand—briefing freelance writers/designers or writing yourself as needed. Apply narrative structure and tone of voice strategically, adapting messaging to different user segments including the channel localisation approach across the customer journey. Uphold brand voice and content quality across all CRM outputs, championing consistency in cross-functional forums. Test, learn, & optimise Partner with CRM Managers to test and refine content flows—capturing what works, what needs improving, and what should be scaled across products. Develop testing frameworks for new messaging ideas and content formats, particularly in early funnel and brand-led initiatives. Collaborate with CRM and data teams to measure performance, draw insights, and iterate on messaging, segmentation, and creative approaches. Collaborate across teams Work closely with Brand, Product, Paid, Organic, and Customer Care teams to ensure messaging is cohesive across every user touchpoint. Use CRM insights to support wider marketing initiatives—like driving traffic to blog content or optimising onboarding funnels. Align with the Head of Product Content on new content features, homepage and other product page updates, discovery, and user experience (1st and 2nd experience), so we understand how to connect users to the right place within the product. Support the Customer Care team in applying brand tone of voice in user communications and escalate content requests where needed. Partner with the Senior CRM Managers to gather insights from the Customer Care Team to help identify reasons why subscribers cancel or decide to resubscribe. Then use these insights to design and orchestrate campaigns to target these segments to increase retention rates. Required professional skills: 5–8 years of experience working closely with CRM teams to deliver channel strategy including creative and content development, ideally in a wellness, fitness, or consumer tech brand. A strong portfolio that shows your ability to increase both engagement and conversion rates through a smart, well-crafted content and creative approach. Deep understanding of user journeys, behavioural triggers, and CRM ecosystems. Empathetic and user-first in your approach to storytelling, with a sharp editorial eye and collaborative mindset. Skilled at managing freelancers, presenting ideas, and influencing cross-functional teams. Comfortable working in a fast-paced, remote environment where priorities shift and ideas move fast. Bachelor's degree in Marketing, Communications, Journalism, Design, or a related field. Candidate journey: ⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Test Task--> ⭕️ Presentation Interview ✨ Why You’ll Love Being Part of Welltech: Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality! Check out some of our products Muscle Booster — https://musclebooster.fitness/ Yoga-Go — https://yoga-go.io/0likes0CommentsSenior CRM & Lifecycle Marketer
We power people's progress At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. What you’ll be doing: We’re looking for a Senior CRM & Lifecycle Marketer to join our fast-paced, cross-functional CRM team. You'll lead high-impact lifecycle marketing initiatives aimed at activating, converting, and retaining learners across their language learning journey. This is a high-ownership role ideal for someone with a strong analytical mindset, deep CRM expertise, and a passion for delivering meaningful user experiences through lifecycle automation and personalization. Design & optimize lifecycle marketing strategies across key customer journeys (onboarding, conversion, retention, reactivation) using Email, Push, and in-Product channels. Analyze CRM performance across touchpoints to uncover insights and drive optimizations using tools like Looker and Amplitude. Own end-to-end campaign execution: from brief and segmentation to A/B testing, QA and performance analysis. Collaborate closely with Product, Data, and Creative teams to drive initiatives that improve customer experience and LTV. Contribute to CRM roadmap & infrastructure discussions, improving automation, data flows, and tooling. What you need to succeed: 6+ years of experience in CRM/Lifecycle Marketing roles in large B2C tech or e-commerce companies with advanced CRM practices. Proficient hands-on experience designing and executing multi-channel CRM lifecycle programs with measurable business impact. Able to independently design and present effective and innovative mid and long term strategies that drive channel & product growth Data-driven mindset with proficiency in analyzing campaign performance and user behavior. Hands-on experience with Looker, Amplitude or similar tools. Strong experience with customer segmentation, journey mapping, and behavioral targeting. Proficiency with CRM tools and ESPs (e.g., Braze), including complex 360 AB testing. Strong understanding of CRM tech stack & data infrastructure: you know what’s possible and how to scale it. You’re able to give strategic direction to tech leads. Experience working cross-functionally with Product, Engineering & Creative teams in a high-growth, fast-paced environment Excellent collaboration and communication skills: you work well with others, bring people along with you, and are a trusted partner across disciplines. Why you’ll love it at Preply An open, collaborative, dynamic and diverse culture; A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development; A competitive financial package with equity, leave allowance and health insurance; Access to free mental health support platforms; Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health; The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!). Our Principles Care to change the world - We are passionate about our work and care deeply about its impact to be life changing. We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience. Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters. Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen. Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently. Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions. Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks. Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference. Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made. One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress. Diversity, Equity, and Inclusion Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company. Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are World Class.0likes0Comments🚀 Senior CRM & Lifecycle Manager (Barcelona)
Apply here We power people's progress At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. What you’ll be doing: We’re looking for a Senior CRM & Lifecycle Manager to join our fast-paced, cross-functional CRM team. You'll lead high-impact lifecycle marketing initiatives aimed at activating, converting, and retaining learners across their language learning journey. This is a high-ownership role ideal for someone with a strong analytical mindset, deep CRM expertise, and a passion for delivering meaningful user experiences through lifecycle automation and personalization. Design & optimize lifecycle marketing strategies across key customer journeys (onboarding, conversion, retention, reactivation) using Email, Push, and in-Product channels. Analyze CRM performance across touchpoints to uncover insights and drive optimizations using tools like Looker and Amplitude. Own end-to-end campaign execution: from brief and segmentation to A/B testing, QA and performance analysis. Collaborate closely with Product, Data, and Creative teams to drive initiatives that improve customer experience and LTV. Contribute to CRM roadmap & infrastructure discussions, improving automation, data flows, and tooling. What you need to succeed: 6+ years of experience in CRM/Lifecycle Marketing roles in large B2C tech or e-commerce companies with advanced CRM practices. Proficient hands-on experience designing and executing multi-channel CRM lifecycle programs with measurable business impact. Able to independently design and present effective and innovative mid and long term strategies that drive channel & product growth Data-driven mindset with proficiency in analyzing campaign performance and user behavior. Hands-on experience with Looker, Amplitude or similar tools. Strong experience with customer segmentation, journey mapping, and behavioral targeting. Proficiency with CRM tools and ESPs (e.g., Braze), including complex 360 AB testing. Strong understanding of CRM tech stack & data infrastructure: you know what’s possible and how to scale it. You’re able to give strategic direction to tech leads. Experience working cross-functionally with Product, Engineering & Creative teams in a high-growth, fast-paced environment Excellent collaboration and communication skills: you work well with others, bring people along with you, and are a trusted partner across disciplines. Why you’ll love it at Preply An open, collaborative, dynamic and diverse culture; A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development; A competitive financial package with equity, leave allowance and health insurance; Access to free mental health support platforms; Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health; The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).0likes0Comments👋 New Braze Consultancy | JSTN Consulting
Justin Williames, founder of JSTN Consulting, brings over a decade of CRM and Lifecycle Marketing expertise — with 6+ years in Braze, foundations in Eloqua and Responsys, and more recent exposure to Iterable — to help SaaS and marketplace businesses supercharge retention. Offering flexible engagement models from light-touch advisory to fully embedded fractional leadership, he specialises in embedding best-in-class CRM practices, particularly for app-driven models, while also bringing strong growth strategy experience across paid social and search.2likes0CommentsHiring: Lifecycle Marketing Associate @Stride
We’re hiring a Lifecycle Marketing Associate to join our Marketing team and help advance Stride’s mission to make benefits accessible and affordable for all. If you’re a dynamic, detail-oriented marketer who thrives on taking full ownership of campaigns, this role is for you. You’ll lead lifecycle programs across email, in-app notifications, content cards, push notifications, and SMS—guiding each one from planning and content creation to design, execution, and analysis. You bring a sharp eye for detail, flawless QA skills, and the ability to build campaigns from the ground up, including copy, design, HTML, and segmentation. You know Braze inside and out and are ready to hit the ground running on day one, delivering high-impact campaigns that drive results. Click here to learn more and apply Responsibilities of the role include, but are not limited to: Campaign Planning, Execution, and QA across all channels Design & Content Development for all channels Campaign Analysis, Reporting, and Optimization Adhering to privacy, internal, and industry guidelines for all communication channels Managing the repository of assets, performance documentation, campaign visuals, guidelines, and instructions Experience & Qualifications: 3+ years of hands-on Braze experience, building both campaigns and canvases using email, in-app notifications, SMS, push notifications, content cards, and multi-channel campaigns. Strong familiarity with delivery validation rules, segmentation, defining target audiences, and using Liquid logic for personalization. Comfort working with HTML to code and update templates, as well as loading and building complex audiences with 15+ filters. Experience using Braze’s Report Builder and other reporting tools, including downloading and translating results in Google Sheets and/or Excel. Confidence using Braze’s User Lookup functionality to assess user journeys and support the Customer Experience team. Ability to build and QA complex campaigns (e.g., 20+ segments) with quick turnarounds, while maintaining exceptional quality and attention to detail. Proficiency with Google Sheets, Docs, and Slides. Familiarity with project or task management tools (e.g., Asana). Basic graphic design skills (e.g., Canva). Basic content management system experience (e.g., Squarespace). Consumer copywriting and editing experience, including crafting or refining subject lines, headlines, and other campaign copy for fit and clarity. Experience in startup, e-commerce, and/or insurance environments preferred, but not required. Cash compensation range: $85,000 - 102,000 USD annually + equity0likes0Comments