Knowledge Base Article
Hiring: Lifecycle Marketing Associate @Stride
We’re hiring a Lifecycle Marketing Associate to join our Marketing team and help advance Stride’s mission to make benefits accessible and affordable for all. If you’re a dynamic, detail-oriented marketer who thrives on taking full ownership of campaigns, this role is for you. You’ll lead lifecycle programs across email, in-app notifications, content cards, push notifications, and SMS—guiding each one from planning and content creation to design, execution, and analysis. You bring a sharp eye for detail, flawless QA skills, and the ability to build campaigns from the ground up, including copy, design, HTML, and segmentation. You know Braze inside and out and are ready to hit the ground running on day one, delivering high-impact campaigns that drive results.
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Responsibilities of the role include, but are not limited to:
- Campaign Planning, Execution, and QA across all channels
- Design & Content Development for all channels
- Campaign Analysis, Reporting, and Optimization
- Adhering to privacy, internal, and industry guidelines for all communication channels
- Managing the repository of assets, performance documentation, campaign visuals, guidelines, and instructions
Experience & Qualifications:
- 3+ years of hands-on Braze experience, building both campaigns and canvases using email, in-app notifications, SMS, push notifications, content cards, and multi-channel campaigns.
- Strong familiarity with delivery validation rules, segmentation, defining target audiences, and using Liquid logic for personalization.
- Comfort working with HTML to code and update templates, as well as loading and building complex audiences with 15+ filters.
- Experience using Braze’s Report Builder and other reporting tools, including downloading and translating results in Google Sheets and/or Excel.
- Confidence using Braze’s User Lookup functionality to assess user journeys and support the Customer Experience team.
- Ability to build and QA complex campaigns (e.g., 20+ segments) with quick turnarounds, while maintaining exceptional quality and attention to detail.
- Proficiency with Google Sheets, Docs, and Slides.
- Familiarity with project or task management tools (e.g., Asana).
- Basic graphic design skills (e.g., Canva).
- Basic content management system experience (e.g., Squarespace).
- Consumer copywriting and editing experience, including crafting or refining subject lines, headlines, and other campaign copy for fit and clarity.
- Experience in startup, e-commerce, and/or insurance environments preferred, but not required.
Cash compensation range: $85,000 - 102,000 USD annually + equity