Group Content
January 2025: Introduction to SQL in Braze
Hey folks, In place of a live session this month, we have recorded an interactive session - Introduction to SQL in Braze. Have you ever wondered about how you can use SQL in Braze to enhance your segmentation and user targeting, as well as your message engagement analytics? Platform CSMs, Alex and Octavian have got you covered! In this quick yet comprehensive video, they present applications for SQL in Braze, go over basic and advanced SQL concepts and look at a direct use case you can apply in your own Braze instance. You’ll likely find this session to be useful if you are in the early stages of using SQL both generally and in Braze and you wish to understand more about the applications of its use in some of our features such as Query Builder or Segment Extensions. If you’re already an SQL whizz, you might find the content more elementary. The session is structured as follows: Intro to SQL as a database query language Basic SQL concepts General applications of SQL in Braze The 2 types of SQL Segment Extensions Advanced SQL topics Real Query Builder SQL use case The session is under 15 minutes long and can be viewed here. You can also take a look at the slides here which include additional resources on SQL. All of the best, Small But Mighty TeamMulti-language
Starting to use multi-langauge support, but it looks like I still need to use a translation service. Can anyone confirm? Also what's your experience been like with multi-langauge? Looks like all data just funnels into one canvas/campaign since you are using liquid instead of creating multiple canvas/campaigns for different languages. Thanks!August 2024: Query Builder
Hi Small But Mighty Members, In place of a live session this month, we have recorded a session on Query Builder. In this session, you'll learn what Query Builder is, why it was released, and the benefits of using the feature. You'll also see a brief walk-through of some examples and hear some recommended best practices for utilizing the feature. Watch the recording here.December 2024: Understanding User Lifecycle Mapping
Hey folks, In place of a live session this month, we have recorded an interactive session - Understanding User Lifecycle Mapping. Marketers today know that it costs more to acquire a user than it does to retain one. Join the Lifecycle Mapping webinar with Braze Senior CSM, Peter Walls for an interactive session to map out or enhance your understanding of your brand’s user lifecycle. This webinar focuses on how to connect the dots between core company metrics such as revenue growth & profitability and individual touch-points along the user lifecycle. The session is suitable for marketing professionals in a strategic role who are aiming either to build their first user lifecycle map, or to take an existing map to new levels. During the webinar we will cover: Typical stages of the user lifecycle, Goals of those stages and how relate to core business goals Example KPIs tracked through the stages High-Value Actions and examples by industry Examples of campaigns & canvases focused on that stage How to become more segmented & targeted with your strategies for each stage. The session runs for around 50 minutes, which includes ~20 minutes in which you can pause the webinar and build your own lifecycle map. You are encouraged to build a map on a platform which best fits your organisation, whether that be a Miro board or an Excel Spreadsheet. However, to support your mapping, please find a workbook linked here. All of the best, Small but Mighty team
Channel Marketing
I'm looking for examples or case studies of using Braze for TO and THROUGH marketing with existing Partners. This isn't lead gen, but engagement and sales enablement of these partners. Our company uses Braze for lead gen too, but that's not the area were I focus, but curious to see how I could use this tool. TIA!July 2024 - Closer Look into In-Product and Out-of-Product Analytics: Uncovering the Value of Key Features
Hey folks, In place of a live session this month, we have recorded a session - Closer Look into In-Product and Out-of-Product Analytics: Uncovering the Value of Key Features.In this follow-up session from our previous Reporting and Analytics Webinar, let’s delve into some of the more advanced features Braze has to offer and explore how they can help you uncover valuable insights.We’ll explore new possibilities and consider how you can: Create Custom Reports: Use the Query Builder and Currents to generate reports tailored to your specific needs, uncovering trends and patterns that may not be immediately apparent. Optimize Campaigns: Utilize the Conversion Dashboard and Deliverability Report to continuously refine your messaging strategies, ensuring maximum impact and engagement. Personalize Experiences: Leverage Message Extras to deliver highly personalized content, enhancing the user experience and fostering deeper connections with your audience. Watch the recording here. All of the best, Small but Mighty team
Small But Mighty - Programming Schedule May - October
Hello, members of the good ship, Small but Mighty 💪 My name is Michael, I am a Team Lead in our Customer Success Department at Braze and part of the team involved in creating programming for our Small But Mighty Community. On that topic, I want to share some of the sessions we have planned for the next six months. The precise dates (as well as invites) for each of these will be shared closer to the time but we want to give you all a heads-up on what sort of sessions you can expect to see coming soon! May - Creating Time Efficiencies with Webhooks and the User Update Step ⏰ June - How CRM and Technical Teams can work better together! 👨🏽💻 👩🏿💻 We'll be joined by a member of our Solution Architect team who will guide us on how to speak the language of technical teams when working on joint initiatives involving Braze. July - We'll be covering the 4 T's Philosophy: Targeting, Triggering, Templating and Tracking ft. Special Guests from our Technical Support team who will showcase best practices on getting answers from Support as quickly as possible 🛠 August - SBM Show and Tell! We want to have our first session wholly presented by you! 🤴 👸🏽 Expect to see feats of technical / marketing brilliance from your peers. P.S: Please get in touch if you would like to present 🙂 September - Low-Lift automated campaigns/canvases you could build today! 🤖 This session will focus on areas of low-lift, high-impact and what automated campaigns can be created in Braze to drive value without requiring mass amounts of efforts outside of the CRM team. October - Audience Sync: Refresh and Deep Dive - We'll be covering Braze's ability to sync data to platforms such as Facebook Audiences and Google Ads and explaining the best practices of targeting users in these platforms using the data we have in Braze. All of the above session ideas were crafted using the feedback we received from those SBM members who were kind enough to give us some of their time to explain what programming would be most impactful to those operating in smaller teams. I would like to thank them again for that time and also encourage anyone else who has great ideas on the type of sessions they would like to see to please reach out and arrange some time with myself. Have a wonderful day all! MichaelSeptember 2024: BrazeAI
Thank you to all who were able to join our session on BrazeAI this week. You can now review the recording and the presentation. Q/A Follow-Up: Q: Which channels are the AI Copywriting Assistant, Brand Guidelines, Tone Control and Liquid Assistant features available on and how can you access the feature? A: AI copywriter, Brand Guidelines & Tone Control are available on all channels where you can compose the text in the dashboard. Head to 'Compose Message' in the Campaign or Message Step in Canvas and look for the blue wand symbol. In the drag-and-drop editor for in-app messages, select a text block and select in the block’s black toolbar. Liquid Assistant is available for SMS messages, push notifications, HTML email campaigns, and Canvases. For the email channel, the assistant works on email messages and not templates, and works best on email messages that are already built.December 2023: Braze Learning Quick Tips
In place of a live session this month, we have recorded a short video (5 minutes) highlighting our new Braze Learning resource - Quick Tips. These are short-format videos that focus on showing you specific features and functionality of Braze. In this video, Michael will go through how to navigate Quick Tips, where to find them, and provide a bit more information on what you can expect from this resource. Video Braze Learning Quick Tips We hope you have a wonderful holiday season and we’ll see you in the new year!
About Small but Mighty
A dedicated group of Braze customers pioneering customer engagement solutions within their small teams.
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