January 2025: Introduction to SQL in Braze

Hey folks,

In place of a live session this month, we have recorded an interactive session - Introduction to SQL in Braze.

Have you ever wondered about how you can use SQL in Braze to enhance your segmentation and user targeting, as well as your message engagement analytics?

Platform CSMs, Alex and Octavian have got you covered! In this quick yet comprehensive video, they present applications for SQL in Braze, go over basic and advanced SQL concepts and look at a direct use case you can apply in your own Braze instance.

You’ll likely find this session to be useful if you are in the early stages of using SQL both generally and in Braze and you wish to understand more about the applications of its use in some of our features such as Query Builder or Segment Extensions. If you’re already an SQL whizz, you might find the content more elementary.

The session is structured as follows:

1. Intro to SQL as a database query language
2. Basic SQL concepts
3. General applications of SQL in Braze
4. The 2 types of SQL Segment Extensions
5. Advanced SQL topics
6. Real Query Builder SQL use case

The session is under 15 minutes long and can be viewed here.

You can also take a look at the slides here which include additional resources on SQL.

All of the best,

Small But Mighty Team