Recent Discussions
August 2024: Query Builder
Hi Small But Mighty Members, In place of a live session this month, we have recorded a session on Query Builder. In this session, you'll learn what Query Builder is, why it was released, and the benefits of using the feature. You'll also see a brief walk-through of some examples and hear some recommended best practices for utilizing the feature. Watch the recording here.July 2024 - Closer Look into In-Product and Out-of-Product Analytics: Uncovering the Value of Key Features
Hey folks, In place of a live session this month, we have recorded a session - Closer Look into In-Product and Out-of-Product Analytics: Uncovering the Value of Key Features.In this follow-up session from our previousReporting and Analytics Webinar, let’s delve into some of the more advanced features Braze has to offer and explore how they can help you uncover valuable insights.We’ll explore new possibilities and consider how you can: Create Custom Reports:Use the Query Builder and Currents to generate reports tailored to your specific needs, uncovering trends and patterns that may not be immediately apparent. Optimize Campaigns:Utilize the Conversion Dashboard and Deliverability Report to continuously refine your messaging strategies, ensuring maximum impact and engagement. Personalize Experiences:Leverage Message Extras to deliver highly personalized content, enhancing the user experience and fostering deeper connections with your audience. Watch the recordinghere. All of the best, Small but Mighty teamApril 2024: Locking in Loyalty that leads to Retention
Thank you to all who were able to join our session, on Locking in Loyalty. You can now review the recording and the presentation. Here are a few additional resources: Multi-page in app message template (Early Access) Melting Points: Where Creativity Meets TechnologyDecember 2023: Braze Learning Quick Tips
In place of a live session this month, we have recorded a short video (5 minutes) highlighting our new Braze Learning resource - Quick Tips. These are short-format videos that focus on showing you specific features and functionality of Braze. In this video, Michael will go through how to navigate Quick Tips, where to find them, and provide a bit more information on what you can expect from this resource. Video Braze Learning Quick Tips We hope you have a wonderful holiday season and we’ll see you in the new year!September 2023: Out of the Box Reporting with Braze
Thank you to all who were able to join our session on Out of the Box Reporting with Braze last week. You can review the recording here. If you have any additional questions and would like to meet with a Customer Success Manager, you can grab time here. Here are a few additional resources: Presentation - review the slides and access links highlighted in the deck. Braze Benchmarking - This tool gives your team access to live, industry-by-industry data on message engagement, app retention, user acquisition, and purchasing behavior. Braze Documentation - Segment Insights, Segment Data, Canvas Analytics, Campaign Analytics Q&A: Is there a way to find conversion data like the person who purchased within a campaign? There are 3 options to take in order to gain this insight and have visibility of the data. - Using Segmentation - If this is your primary conversion - you can use our has converted from campaign or canvas. Again, this will only look at primary conversions. (more details here) - Using Currents data - This will be the most reliable, almost real-time view of your data you would look at when that conversion occurs and when a click for example took place. Currents data will have the conversion event time stamps as such you could then check if, for example, a click took place at that time. Currents is the best way to get that level of granularity. (Example of Structure of Campaign Conversion event & Canvas Conversion event - and email Click event sent via our Current Connectors) - essentially you would be looking at a last-click attribution. - Conversions Dashboard - This will help you analyze conversions across campaigns and canvases using different attribution methods (more details in our documentation here). This is an early access feature as such you will need to raise a ticket to request access
