December 2024: Understanding User Lifecycle Mapping

Hey folks,

In place of a live session this month, we have recorded an interactive session - Understanding User Lifecycle Mapping.

Marketers today know that it costs more to acquire a user than it does to retain one. Join the Lifecycle Mapping webinar with Braze Senior CSM, Peter Walls for an interactive session to map out or enhance your understanding of your brand’s user lifecycle.

This webinar focuses on how to connect the dots between core company metrics such as revenue growth & profitability and individual touch-points along the user lifecycle.

The session is suitable for marketing professionals in a strategic role who are aiming either to build their first user lifecycle map, or to take an existing map to new levels.

During the webinar we will cover:

1. Typical stages of the user lifecycle,
2. Goals of those stages and how relate to core business goals
3. Example KPIs tracked through the stages
4. High-Value Actions and examples by industry
5. Examples of campaigns & canvases focused on that stage
6. How to become more segmented & targeted with your strategies for each stage.

The session runs for around 50 minutes, which includes ~20 minutes in which you can pause the webinar and build your own lifecycle map.

You are encouraged to build a map on a platform which best fits your organisation, whether that be a Miro board or an Excel Spreadsheet. However, to support your mapping, please find a workbook linked here.

All of the best,

Small but Mighty team