Group Content
December 2024: Understanding User Lifecycle Mapping
Hey folks, In place of a live session this month, we have recorded an interactive session - Understanding User Lifecycle Mapping. Marketers today know that it costs more to acquire a user than it does to retain one. Join the Lifecycle Mapping webinar withBraze Senior CSM, Peter Wallsfor an interactive session to map out or enhance your understanding of your brand’s user lifecycle. This webinar focuses on how to connect the dots between core company metrics such as revenue growth & profitability and individual touch-points along the user lifecycle. The session is suitable for marketing professionals in a strategic role who are aiming either to build their first user lifecycle map, or to take an existing map to new levels. During the webinar we will cover: Typical stages of the user lifecycle, Goals of those stages and how relate to core business goals Example KPIs tracked through the stages High-Value Actions and examples by industry Examples of campaigns & canvases focused on that stage How to become more segmented & targeted with your strategies for each stage. The session runs for around 50 minutes, which includes ~20 minutes in which you can pause the webinar and build your own lifecycle map. You are encouraged to build a map on a platform which best fits your organisation, whether that be a Miro board or an Excel Spreadsheet. However, to support your mapping, please find a workbook linked here. All of the best, Small but Mighty team
Channel Marketing
I'm looking for examples or case studies of using Braze for TO and THROUGH marketing with existing Partners. This isn't lead gen, but engagement and sales enablement of these partners. Our company uses Braze for lead gen too, but that's not the area were I focus, but curious to see how I could use this tool. TIA!Multi-language
Starting to use multi-langauge support, but it looks like I still need to use a translation service. Can anyone confirm? Also what's your experience been like with multi-langauge? Looks like all data just funnels into one canvas/campaign since you are using liquid instead of creating multiple canvas/campaigns for different languages. Thanks!September 2024: BrazeAI
Thank you to all who were able to join our session on BrazeAI this week. You can now review the recording and the presentation. Q/A Follow-Up: Q: Which channels are the AI Copywriting Assistant, Brand Guidelines, Tone Control and Liquid Assistant features available on and how can you access the feature? A: AI copywriter, Brand Guidelines & Tone Control are available on all channels where you can compose the text in the dashboard. Head to 'Compose Message' in the Campaign or Message Step in Canvas and look for the blue wand symbol. In the drag-and-drop editor for in-app messages, select a text block and select in the block’s black toolbar. Liquid Assistant is available for SMS messages, push notifications, HTML email campaigns, and Canvases. For the email channel, the assistant works on email messages and not templates, and works best on email messages that are already built.August 2024: Query Builder
Hi Small But Mighty Members, In place of a live session this month, we have recorded a session on Query Builder. In this session, you'll learn what Query Builder is, why it was released, and the benefits of using the feature. You'll also see a brief walk-through of some examples and hear some recommended best practices for utilizing the feature. Watch the recording here.July 2024 - Closer Look into In-Product and Out-of-Product Analytics: Uncovering the Value of Key Features
Hey folks, In place of a live session this month, we have recorded a session - Closer Look into In-Product and Out-of-Product Analytics: Uncovering the Value of Key Features.In this follow-up session from our previousReporting and Analytics Webinar, let’s delve into some of the more advanced features Braze has to offer and explore how they can help you uncover valuable insights.We’ll explore new possibilities and consider how you can: Create Custom Reports:Use the Query Builder and Currents to generate reports tailored to your specific needs, uncovering trends and patterns that may not be immediately apparent. Optimize Campaigns:Utilize the Conversion Dashboard and Deliverability Report to continuously refine your messaging strategies, ensuring maximum impact and engagement. Personalize Experiences:Leverage Message Extras to deliver highly personalized content, enhancing the user experience and fostering deeper connections with your audience. Watch the recordinghere. All of the best, Small but Mighty teamApril 2024: Locking in Loyalty that leads to Retention
Thank you to all who were able to join our session, on Locking in Loyalty. You can now review the recording and the presentation. Here are a few additional resources: Multi-page in app message template (Early Access) Melting Points: Where Creativity Meets Technology
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A dedicated group of Braze customers pioneering customer engagement solutions within their small teams.
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