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Braze Bonfire is getting an upgrade. From April 6 through April 13, 2026, Bonfire will be read-only while we tinker behind the scenes to improve your experience in the community. Read more.

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ashleyatbraze's avatar
ashleyatbraze
Braze Employee
3 years ago

Email Metrics That Matter

Here's another blog post that I'm loving! Our content team has been working on a series of these, and I find them super helpful. 

Email Metrics That Matter

TL;DR the metrics are: 

  • Non-Open Rates
  • Email Click Rates
  • Email Bounce Rates
  • Email Complaint Rates
  • Email Conversion Rates

The article goes into how to calculate each metric.

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