Head of CRM Operations
Location: Paris Description: You're customer obsessed and can't base any decision without data? Come join the Deezer CRM team! We have taken our obsession for our users and injected it with new thinking and ways to disrupt how we do CRM. For this transformative organisation, we need a diverse team of CRM experts all dedicated to design, build and activate new ways to engage our users. Beyond ideation and concepting, we need resourceful individuals who can dig into the how and thrive working in a dynamic environment to get things done. As the Head of CRM Operations, you lead a team of CRM experts focusing on building strong engagement at each stage of the user lifecycle. You and your team work day to day with the content, marketing and product teams to translate business needs into customer centric plans. From strategy to planning and activation your team drives end-to-end processes to deliver innovative & personalised CRM campaigns across all channels. Full job desc[Foodtech] Head of CRM - Quitoque (Paris, France)
Location :Paris, France Description (French) : Details here :https://quitoque.welcomekit.co/jobs/head-of-crm-h-f-cdi_paris Head of CRM : Le/la Head of CRM & PRM a pour objectif de maximiser la valeur de la base clients et prospects. Garant de la fluidité des parcours utilisateurs, il/elle a également pour objectif de développer leur attachement à la marque. Il/ elle est responsable de l’élaboration et de l’exécution de la stratégie PRM et CRM. Pour mener à bien ta mission, tu manageras une équipe de 5 collaborateurs. Tu évolueras dans un écosystème outil et data à l’état de l’art (Braze, interfaçage avec le front et les outils Customer Service, équipe Customer Success en support pour les campagnes d’appels sortants), sur la base d’un catalogue produit renouvelé chaque semaine (+40 recettes & +150 articles complémentaires en eshop). Tes deux indicateurs principaux sont la taille de la base client et la customer lifetime value. Contact : victor.salling@quitoque.frSenior Director, Membership Strategy & Engagement @ Peloton
THE ROLE Peloton is looking for a Senior Director of Membership Strategy & Engagement to drive the strategy and execution for Member engagement and churn prevention among both Connected Fitness & App Members. This person will function as a player-coach who can comfortably toggle between the C-suite and be alongside the team executing strategies and tactics. As a Member centric organization with a thriving Member community, maximizing engagement and delivering an unparalleled Member experience are critical to Peloton’s mission, and this individual will play a key role in defining the engagement strategy, inclusive of increasing engagement with our content, churn management, increasing reactivations, loyalty, advocacy and CRM - including management of the engagement lifecycle team. CORE RESPONSIBILITIES Drive engagement and churn prevention through Member communications, content marketing, programming and events Map the Member journey ensuring the best possible Member experience is delivered across all touchpoints Lead strategy & execution of a Peloton loyalty program Partner with the Growth and Consumer Marketing teams to develop Member pricing tier recommendations and value proposition Own Member lifecycle communications from delivery through to onboarding, including management of a team of lifecycle experts Partner with our Emerging Business team to ensure the needs of the Peloton For Business function are being met Drive cross-sell and up-sell campaigns to existing Members Execute winback campaigns to increase overall subscription Own Member lifecycle strategy and comms for Apparel and Lululemon Own Community days/dinners to drive WOM flywheel & solicit feedback from top users Utilize Member data to understand engagement & churn drivers and put solutions in place to deliver improved metrics Manage VIP communications to ensure VIP Members are getting best in class service Working with finance to understand drivers of Subscription Gross Margin and opportunities for improvement Oversee and drive development of team members QUALIFICATIONS We are seeking an expert in the space of existing customer engagement with a minimum of 10 years in Marketing, CRM, and with experience in developing loyalty programs a plus Minimum of 7 years experience in a leadership role with 3+ direct reports Must able to understand data and leverage it to design smart consumer facing communications Deep understanding of product analytics and ability to analyze complex data sets Knowledge of, and comfort level with, reporting suites such as Looker, Amplitude, Google Analytics, etc.required Excellent written and verbal communication skills Ability to craft high quality presentations Experience with products that have an international footprint a plus Reach out to me if you know of someone!
Open Role at Vans: Sr Manager, Retention Marketing
Location: Vans Costa Mesa HQ, CA (3x a week minimum) Description: As a member of the Vans Americas eCommerce organization, the Senior Manager Retention Marketing will lead a team responsible for consumer communication & marketing via our Email, SMS and App Push channels. Through these channels, the Senior Manager will focus on consumer retention & lifetime value, and drive the respective revenue targets. Full Job Description:https://vfc.wd5.myworkdayjobs.com/en-US/vfc_careers/job/Vans--Senior-Manager--Retention-Marketing_R-20240603-0120-1 Salary Range (Optional) $127,008.00 USD - $158,760.00 USD annuallyLifecycle Marketing Manager, Retention @ Little Spoon
Location: New York, NY (Hybrid) Description: Little Spoon is hiring for a Lifecycle Marketing Manager, Retention to join the Lifecycle Marketing team and drive retention communications across Little Spoon’s owned channels. You will be tasked with managing + innovating Little Spoon’s retention marketing programs across email, SMS + on site. This role will report to our Director of Marketing, Lifecycle + Email. The person who steps into this role will have the unique opportunity to help drive + scale Little Spoon’s lifecycle retention communication. You will: Own Little Spoon’s automated email + SMS retention + reactivation programs from end to end including: briefing, development, segmentation, and execution to help drive meaningful business impact Collaborate with the Director of Marketing, Lifecycle + Email on automated email and SMS retention + reactivation strategy Develop, refine + manage Little Spoon’s marketing automation programs and execute optimizations to automation strategy focused on driving customer retention and reactivation Leverage CRM data and company-level insights to inform automation strategy changes and increase customer retention and reactivation Monitor and analyze email performance metrics and automated marketing programs on an ongoing basis to inform strategy changes Work closely with Little Spoon’s graphic designer on all email creative with an eye towards continuously optimizing for KPIs Become an expert in Little Spoon’s email + SMS automated marketing programs, customer journey, customer experience and CRM platforms Stay up-to-date on CRM trends, best practices, new technologies and more You have: 3-5 years of email marketing experience with a focus on driving customer retention Hands-on experience creating automated journeys using a marketing automation platform (Braze, Klayvio, Iterable etc.) A track record of developing campaigns that successfully drive customer retention, loyalty + reactivation Expert knowledge of developing rule-based logic for automated email campaigns A deep understanding of customer data and experience using customer data for audience segmentation and personalization The ability to use reporting and analytics to drive strategy and execute key initiatives that level up to company goals A track record for being an organization’s in-house expert for all things marketing automation Strong project management skills and the ability to thrive in a fast-paced environment DTC subscription experience preferred You are: Creative and organized Detail oriented Data driven A self-starter A collaborative worker A strong writer APPLY HERE:https://www.linkedin.com/jobs/view/3940291220/?refId=%2FTE6Q%2FQ8TOCjqq1EgZUJlQ%3D%3D&trackingId=%2FTE6Q%2FQ8TOCjqq1EgZUJlQ%3D%3DSr. Manager, CRM Lifecycle - Creator Commerce
Location: Remote Description: Oversee & manage creator & shopper touchpoint journey prioritization across all communications for both creator and shopper. Work with cross functional teams to ensure engagement and conversion KPI’s. Identify and develop seasonal, brand, product, and insights campaign strategies and communication plans for Creators and/or Shoppers to be executed through CRM channels Effectively manage a team of campaign planners while ensuring KPI’s goal are met. Build marketing touchpoints and communication campaign plans to share with Creators and/or Shoppers via email, push notifications, in-app and web experiences to nurture engagement Manage end-to-end campaign planning process: brand, seasonal, promotional, and strategic campaign calendars, briefs, reviews, and ensure successful execution in partnership with production teams Collaborate with LTK Brand sales team to integrate brand opportunities into LTK-owned seasonal and insights campaign strategies Oversee Asana, Airtable, and cross-functional campaign management tools for campaign planning and execution Create campaign strategies to encourage Creators and/or Shoppers to adopt new product features for LTK Creator app and/or LTK app in partnership with the product marketing team Collaborate with data, research, and analytics teams to understand campaign performance and develop new testing strategies based on those insights. A/B Testing & Performance Optimization - Establish baselines on all critical metrics for all campaigns and continuously run CRM marketing experiments to optimize for Creator growth - frequency, retention, lift in conversion, and GMV Drive innovation to increase monthly performance to grow the number of daily active Creators and Shoppers Qualifications: Bachelor’s Degree in Marketing, Advertising, Business Administration, or equivalent combination of experience and instruction. 8+ years experience in campaign planning for customers. CRM lifecycle marketing preferred. Experience in the retail, B2C, or 3-sided marketplace industries (such as UBER, LYFT, Doordash, etc) is a plus! CRM Platform experience in Braze (preferred), Salesforce, Oracle, Hubspot, or similar experience. Proficient in Lucid chart (or comparability customer journey visualization tools), and conditional “If/Then” statements to build the lifecycle experience. Ability to work with ambiguity and to analyze & synthesize complex data and draw business insights. Creative problem solver that can identify patterns/challenges from disparate sources and deliver comprehensive, balanced & actionable analysis and/or solutions.
