Sr. Manager, CRM Lifecycle - Creator Commerce

• Oversee & manage creator & shopper touchpoint journey prioritization across all communications for both creator and shopper.  Work with cross functional teams to ensure engagement and conversion KPI’s.  
• Identify and develop seasonal, brand, product, and insights campaign strategies and communication plans for Creators and/or Shoppers to be executed through CRM channels
• Effectively manage a team of campaign planners while ensuring KPI’s goal are met.  
• Build marketing touchpoints and communication campaign plans to share with Creators and/or Shoppers via email, push notifications, in-app and web experiences to nurture engagement
• Manage end-to-end campaign planning process: brand, seasonal, promotional, and strategic campaign calendars, briefs, reviews, and ensure successful execution in partnership with production teams
• Collaborate with LTK Brand sales team to integrate brand opportunities into LTK-owned seasonal and insights campaign strategies
• Oversee Asana, Airtable, and cross-functional campaign management tools for campaign planning and execution 
• Create campaign strategies to encourage Creators and/or Shoppers to adopt new product features for LTK Creator app and/or LTK app in partnership with the product marketing team
• Collaborate with data, research, and analytics teams to understand campaign performance and develop new testing strategies based on those insights.
• A/B Testing & Performance Optimization - Establish baselines on all critical metrics for all campaigns and continuously run CRM marketing experiments to optimize for Creator growth - frequency, retention, lift in conversion, and GMV
• Drive innovation to increase monthly performance to grow the number of daily active Creators and Shoppers

Qualifications:

• Bachelor’s Degree in Marketing, Advertising, Business Administration, or equivalent combination of experience and instruction.   
• 8+ years experience in campaign planning for customers. CRM lifecycle marketing preferred.
• Experience in the retail, B2C, or 3-sided marketplace industries (such as UBER, LYFT, Doordash, etc) is a plus!
• CRM Platform experience in Braze (preferred), Salesforce, Oracle, Hubspot, or similar experience.
• Proficient in Lucid chart (or comparability customer journey visualization tools), and conditional “If/Then” statements to build the lifecycle experience.
• Ability to work with ambiguity and to analyze & synthesize complex data and draw business insights.
• Creative problem solver that can identify patterns/challenges from disparate sources and deliver comprehensive, balanced & actionable analysis and/or solutions.