Question on testing for BlaBlaCar - Test and Learn AMA
Guendalina In the intro to this AMA session, I saw that you've been testing different "From" names in different markets. We've done this as well in multiple markets across Europe and North America. I'm curious to learn which types of names worked better than others, how many variations you tested and how long the tests lasted for.
Conversion Rate over 100%?
Hi, I'm struggling to understand the performance of one of our Canvases. I have both the conversion event and exit criteria as "any purchase", and users cannot re-enter the canvas. When I analyze the variants, I see more conversions than entries, leading to a conversion rate over 100%, which shouldn't be possible. Does anybody know what could be going wrong here? thanks!The Personalized Variation Test in Campaign
We are doing our first A/B test out of Braze and the client wants to utilize the Personalized Variation test vs. the Winning Variation test. Now since we don't have many campaign history to go by since we just started deploying out of Braze, does that matter if we still run the Personalized Variation test? Does it go by past history characteristics OR solely similar characteristics on the initial test?
Seeking Braze implementation insights and best practices
Our team is currently transitioning our customer engagement platform to Braze, and we're looking to connect with fellow product or project managers who have gone through this journey. We'd appreciate hearing about: Implementation best practices Challenges you faced and overcame Exciting ways you're leveraging Braze now If you're willing to share your experiences or chat briefly, please comment. Happy to exchange insights as we progress as well!Forge Canvas Template: Product repurchase reminder (with timing and channel testing)
Hello fellow Braze orchestrators, I didn't make it to Forge in person this year, but it was great tuning in to the keynotes and catching up on all the latest Braze innovations. 🔥 Here is a quick Canvas that we are about to launch to drive repurchase of two of our products that customers need to by on a regular basis. Entry criteria: purchase of a certain SKU Experimentation (both set up as Personalized Path): Message timing (30 days vs 45 days after the purchase) Message channel (email vs SMS, in this case) Message sequence: A user gets a reminder to repurchase the product she might be running low on; If a user engages with the message from step 1, but does not purchase, he receives a reminder 3 days later with a special offer, to incentivize the purchase. Let me know if you see any opportunities for improvement. I imagine, soon we will be able to simplify this flow by leveraging all the upcoming Braze AI tools. Cheers, Olga Baker Charlie Banana / P&G
