Forum Discussion
Ideas for email open and click through rate testing
Hi all
Just wondering what sort of tests others use to test open rate and click-through rate. For example:
- Subject lines
- Time of day
- CTA wording
- Localisation
Would love to gather a laundry list of ideas to experiment with. 📃😁
Laundry list, not anything I'd necessarily advocate for.
- Style of personalisation.
- Content of images (the traditional, with/without a person is always fun to prove)
- Number and position of CTA
- There's always someone usually wants to test preheader text
- Day of week
- From name
It's early though, and my brain isn't quite up to room temperature yet, so there's probably more.
