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Ideas for email open and click through rate testing

DavidO

Hi all

Just wondering what sort of tests others use to test open rate and click-through rate. For example:
- Subject lines
- Time of day
- CTA wording
- Localisation

Would love to gather a laundry list of ideas to experiment with. 📃😁

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Comments

bob

Laundry list, not anything I'd necessarily advocate for.

Style of personalisation.
Content of images (the traditional, with/without a person is always fun to prove)
Number and position of CTA
There's always someone usually wants to test preheader text
Day of week
From name

It's early though, and my brain isn't quite up to room temperature yet, so there's probably more.

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