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Arso's avatar
Arso
Practitioner III
2 years ago

Question on testing for BlaBlaCar - Test and Learn AMA

Guendalina In the intro to this AMA session, I saw that you've been testing different "From" names in different markets. We've done this as well in multiple markets across Europe and North America.

I'm curious to learn which types of names worked better than others, how many variations you tested and how long the tests lasted for. 

experimentation

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  • Guendalina's avatar
    Guendalina
    Practitioner
    2 years ago

    We made several rounds of testing during 2 months, in 2 different countries (France and Russia). We tested: Common name vs. Rare Name; Masculine name vs. Feminine Name; Company name vs. Real Sender Name. The results were clear: using a first name had a big impact on open rates (up to +24%) and very popular masculine names performed better.