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Sr. CRM Specialist, Lifecycle Marketing
Apply here Phoenix, Arizona / Hybrid Remote Full time Overview We are seeking a skilled and dynamic Sr. Lifecycle Specialist to join our Loyalty and CRM team. In this role, you will be responsible for developing customer lifecycle strategies and journeys, taking ownership from wireframing to execution. As a key contributor, you will collaborate with cross-functional teams to ensure seamless integration and deliver a superior customer experience. The ideal candidate possesses a blend of technical expertise, strategic thinking, and a passion for optimizing customer interactions as well as driving customer engagement, retention, and business growth through innovative CRM strategies. Overview of Responsibilities Develop and execute holistic lifecycle marketing strategies integrating email, SMS, push and app. Architect and execute advanced CRM lifecycle strategies aimed at enhancing customer engagement, LTV, retention and aligns with marketing business goals. Lead the end-to-end development of customer lifecycle journeys, from wireframing to testing and deployment. Manage end-to-end lead flow process and automated campaign development. Hands-on management of marketing automation platform. Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys. Analyze customer data to optimize journeys and drive data-driven improvements. Collaborate with internal teams to align CRM strategies with overall business objectives. Conduct A/B testing and continuously optimize customer journeys for engagement and conversion. Familiarity working across all digital channels: Email, SMS, Push, In-app messages, and Content Card channels. Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors. Develop segmentation models for targeted and effective communication strategies. Utilize analytics tools (including GA4) for performance measurement and reports. Provide insight into strategies that will enhance / improve lead generation, nurture campaigns, customer engagement, and database optimization. Support CRM team for additional QA and CRM support for day to day campaigns. #LI-CS1 Qualifications Bachelor’s degree in Marketing, Business, Computer Science, or related field. 3-5 years experience as a Lifecycle Specialist with expertise in CRM platforms and marketing automation tools. Strong understanding of customer lifecycle management, journey mapping, personalization, and segmentation. Understands core principles of marketing analysis, testing and optimization. Proficient in coding languages relevant to CRM development. Excellent analytical and problem-solving skills. Strong communication and collaboration skills. Detail-oriented with a focus on delivering high-quality results. Preferred: Certification in CRM or related field. Previous experience with Braze or similar CRM platforms. Familiarity with UX/UI principles. Experience with data analytics tools. Benefits In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include: Competitive pay Sick time plan that you can use to support you or your immediate families health Vacation accrual plan Opportunities for career growth 15% discount for you and one other family member in your household on all purchases made at Sprouts Flexible schedules Employee Assistance Program (EAP) 401(K) Retirement savings plan with a generous company match Company paid life insurance Contests and appreciation events throughout the year full of prizes, food and fun! Eligibility requirements may apply for the following benefits: Bonus based on company and/or individual performance Affordable benefit coverage, including medical, dental and vision Health Savings Account with company match Pre-tax Flexible Spending Accounts for healthcare and dependent care Company paid short-term disability coverage Paid parental leave for both mothers and fathers Paid holidays0likes0CommentsGlobal CRM Executive (FTC)
We are seeking a highly motivated and results-driven CRM Executive to join our team on a fixed-term contract basis. As CRM Executive at Indeed Flex, you will play a critical role in building and nurturing relationships with our Flexers. You will be responsible for creating and executing CRM campaigns to drive engagement, retention, and growth for both the UK and US. This role is perfect for someone who is passionate about customer experience and has a flair for data-driven marketing. This is a fixed term contract until the 31st of December 2024. Responsibilities & Duties Segment customer data to tailor communication and engagement strategies, ensuring personalized interactions. Create and execute email marketing campaigns, newsletters, and automated workflows. Collaborate with cross-functional teams, including marketing, sales, and product, to ensure alignment and consistency in customer communication. Continuously update and maintain the CRM database to ensure data accuracy and completeness. Identify opportunities for process improvement and system enhancements to streamline CRM operations. Measure and report on the effectiveness of CRM campaigns and initiatives, providing insights and recommendations for improvement. Stay up-to-date with industry trends and best practices in CRM to drive innovation and keep Indeed Flex competitive in the market. Requirements Experience in CRM and email marketing, preferably in a B2B or B2C context. Proficiency with CRM software and marketing automation tools (e.g., Salesforce, HubSpot, Mailchimp, preferably Braze). Strong analytical and data-driven mindset with the ability to translate data into actionable insights. Excellent written and verbal communication skills. Attention to detail and ability to manage multiple tasks simultaneously. Team player with the ability to collaborate effectively with cross-functional teams. Self-motivated and able to work independently. Experience in project management or demonstrated ability to effectively manage projects. Benefits £30,000 to £35,000 salary per annum 25 days holiday (pro rata) Hybrid/Flexible working model (Monday & Friday in London Office) Free lunch in office Cycle to work scheme Pension Private Medical Healthcare Dental Plan Discounted gym membership Day off on your birthday Regular team building events Perkbox - discounts and goodies on some of your favourite brands You’ll fit right in at Indeed Flex if: You’re a great communicator and highly collaborative. We’re best when we all pull in the same direction You don’t mind doing the work, whatever it is - you can see the impact at the end and you’re in it for the long haul Data is your heart and soul - you know you need it to drive you in the right direction You’re proactive and always willing to learn You can navigate the ambiguity and high levels of autonomy in a scale up environment - you know what we’re about and you want to be a part of it Click here to apply.0likes0CommentsPhiture is hiring: CRM-experienced growth marketer (EMEA, Berlin/Remote)
Job listing: https://boards.eu.greenhouse.io/phiture/jobs/4361694101 Phiture is the agency behind the Mobile Growth Stack framework. We work with global brands including. LEGO, Adobe, HBO Max, Headspace, Paypal, UNIQLO, Lion Studios, Tripadvisor to drive measurable value for their businesses through solutions combing tech, data and cutting-edge services built around best-of-breed platforms like Braze. Although we're always developing and refining tech and AI to increase efficiency and impact, we believe that it's not only possible, but important to navigate an increasingly tech-enabled world without losing touch with what makes us — and our customers — human. We're looking for a AAA Braze-experienced growth marketer to help our customers build out automated, adaptive, personalized multi-channel lifecycle programs that deliver measurable impact. At Phiture, you'll learn more in 1 year than you would in 2-3 years in house. It's a fast-paced environment working alongside a team of experts with a drive for results and desire to hone their craft and build a career. If you're ready to take that step and come work with us in redefining growth marketing, please get in touch https://boards.eu.greenhouse.io/phiture/jobs/4361694101Junior CRM Manager at bonial (Berlin)
Location: Berlin Description: CRM at bonial is all about our users: our goal is to make sure we send the right message to the right user at the right time and to maximize their retention. By combining data and creativity we aim to create the perfect user journey in strong collaboration with the Product, Data, and Sales teams. Link:https://bonial.recruitee.com/o/junior-crm-manager0likes0CommentsSenior CRM Manager role at ITV
Location: London, White City Office (hybrid working) Description: Come join the amazing CRM Team at ITV.This role is responsible for operationally leading the planning and delivery of CRM activity with viewers covering all channels from emails, mobile notifications, and targeted VOD ads. Salary Range:£50,000 - £55,000 Apply here: https://itvjobs.referrals.selectminds.com/jobs/senior-crm-manager-3825?_ga=2.84786651.315695393.1721032357-895871660.16967713930likes0CommentsBraze technical contractor wanted!
Location: Remote Description:The lifecycle marketing team at Quizlet is looking for a contractor who can provide our team additional technical support for Braze. If you have experience with Braze, can set up complex campaigns, and write liquid logic, please reach out!3likes3CommentsHead of CRM @ Indeed Flex
Location:London, England, United Kingdom We are Indeed Flex. We Help People Get Jobs. Right now, we’re hiring! The current staffing model is broken, with low wages and limited opportunities. As flexible work continues to grow, we’re taking a radically different approach: providing job seekers with control, ownership and choice, so employees can find the working patterns and scenarios to suit their lifestyles. In doing so, we aim to revolutionise the industry. After demonstrating our approach throughout the UK under the Syft brand, we were acquired by Indeed.com in 2019 and we rebranded to Indeed Flex in 2020. With continued independence and phenomenal levels of support we’ve been able to accelerate our mission as we expand throughout the US as well as the UK. Fast growth creates tremendous opportunities - come and join a team of inquisitive, passionate, and driven individuals helping each other grow and building something meaningful! Main Purpose Indeed Flex is seeking a highly-organized, data driven, creative and tenacious Head of CRM to lead our centralized CRM Marketing team.With a remit spanning UK and US territories, the Head of CRM will ensure we provide an industry-leading experience for jobseekers by delivering the right message, to the right audience, at the right time. Your efforts will directly drive business impacts through meaningful lifecycle engagement, partnering stakeholder teams to deliver communications that enable seamless jobseeker acquisition, drive longer term retention and build value in our brand and services. Responsibilities & Duties Manage and optimize our CRM technological stack (email, SMS, in-app message, push notification), prioritizing data integrity and compliance. Oversee system integrations for data capture and management (including event/attribute mapping and segmentation) alongside campaign tracking. Partner with Product, Technology and Engineering teams as lead subject matter expert, providing guidance and advice in terms of acquisition funnel and app transactional communications. Devise robust CRM strategies leveraging marketing automation to drive shift frequency and longer term retention. Influence business direction, establishing strong working relationships with peers/colleagues and taking a lead role in driving new ideas/initiatives to execution. Operate a stakeholder model for BAU demand, spanning campaign design, QA, data segmentation, scheduling, execution and reporting. Cultivate a culture of testing, exploring new approaches/technologies and driving continuous improvement in efficiency. Manage vendor relationships. Build and motivate the CRM team, creating opportunities for the team to grow and flourish. Requirements Proven experience in a customer marketing, email marketing, or engagement marketing role, preferably across multiple territories. Resilience and excellent stakeholder management experience in a complex environment. Extensive experience of user journey mapping, A/B testing and post-campaign analysis Experience of managing direct reports A track-record of demonstrable business results through testing and deploying effective marketing and lifecycle campaigns across different channels Expert knowledge of customer data management processes, segmentation and databases. Experience of establishing marketing lifecycle automation Extensive knowledge of Braze, plus an understanding of other CRM platforms Skilled at planning, organising, prioritising, and executing simultaneous projects and activities Ability to thrive in a fast-paced, collaborative team environment A self-starting attitude, high internal drive, requires minimal direction. Benefits Up to £80,000 salary per annum + bonus 25 days holiday Hybrid/Flexible working model (Monday & Friday Office days) Free lunch in office Cycle to work scheme Pension Private Medical Healthcare Dental Plan Discounted gym membership Day off on your birthday Regular team building events Perkbox - discounts and goodies on some of your favourite brands You’ll fit right in at Indeed Flex if: You’re a great communicator and highly collaborative. We’re best when we all pull in the same direction You don’t mind doing the work, whatever it is - you can see the impact at the end and you’re in it for the long haul Data is your heart and soul - you know you need it to drive you in the right direction You’re proactive and always willing to learn You can navigate the ambiguity and high levels of autonomy in a scale up environment - you know what we’re about and you want to be a part of it Click here to apply.Technical CRM Specialist
This position is located in Tempe, AZ and is required to be in-office Monday-Thursday. Dutch Bros is on the hunt for a Technical CRM Specialist who’s ready to shake things up with the Braze platform. You'll be crafting kick-ass, personalized canvases using all the fancy features Braze has to offer. We want someone who’s not just into CRM tech but is downright obsessed with it. You should want to push the envelope with creative, way-out-there ideas. We’re moving fast here, and we need you to keep up and stand out. If you’re ready to put that fiery energy into a team that’s into high-octane, innovative work, let’s make some noise together. Your role with the Team Our Digital Engagement team is the powerhouse behind Dutch Bros, teaming up with folks from marketing, IT, ops, dev, architecture, and retail to amp up our tech game and boost experiences for everyone. The end game? More visits and higher spend from our custies. As a Technical CRM Specialist, you’ll be smack in the middle of the action, rolling out customer journeys and on-the-fly campaigns utilizing the Braze platform. You’ll be crafting personalized, punchy campaigns that hit the mark every time. Frightening new ideas excite you. You can’t wait to do some wild stuff in Braze. You’ll be backed by a leadership team who will want you to explore and test new capabilities in Braze. The leadership team makes fast decisions and will trust you as the Braze subject matter expert. If you’re into precision, creativity, and driving rad results, you’re exactly who we need to keep our digital engagement engine roaring. Key Result Areas: Roll out deep, multi-layered customer journeys using the Braze platform. Get complex customer journeys up and running on Braze, making sure every interaction is smartly automated and connected. Personalize messages at each step using Braze’s dynamic content and Liquid templates, based on what we know about each user’s likes and habits. Keep an eye on how these journeys roll out in real time, tweak things as needed based on how customers are responding and how well the campaigns are doing. Always be tweaking and improving based on what tests and feedback tell us, aiming to keep boosting how well our campaigns work and making our customers happier. Test like crazy to crank up the results. Use A/B and multivariate testing to figure out what parts of our campaigns work best, from the words we use to when and to whom we send them. Keep a close eye on campaign data to spot trends, check how we're doing against our goals, and find spots where we can do better. Establish and continuously update a set of best practices for campaign execution based on tested and proven approaches that enhance customer engagement and conversion rates. Dive into the cool, advanced features of the Braze platform. Dive deep into Braze's advanced features, like AI-driven segmentation and predictive analytics, to ramp up the personal touch and power of our marketing campaigns. Get involved in the Braze community, casting votes on roadmap items in the portal and pushing for features that match our strategic needs. Become a go-to Braze expert in our team, setting the standard for how we use and excel with Braze's tools and best practices. Foster a culture of trial and error, experimenting with fresh campaign ideas, measuring their impact, and making quick adjustments based on what we learn. Job Qualifications May or may not have a degree… we don’t care. Is proactive and an independent problem solver (can you google a question?). Knows Braze really well… or is confident they can figure it out. Is SUPER comfortable with technology and wants to be part of a winning team. Prides themselves in being super responsive. Must be willing to relocate to Phoenix. Please email me: anne.schultheis@dutchbros.comwith a resume.0likes0CommentsJob Opening: Lifecycle Marketing Specialist- CDMX or Bogota
Location: Mexico City or BogotaDescription:💡 Si vives en Bogotá o Ciudad de México y cumples con este perfil, no dudes en aplicar! We are looking for you, if you like marketing, you know and are willing to learn and contribute to the world of CRM, this call is for you: 🔎 Requirements: - More than 4 years of experience working with CRM comms strategy. - Experience managing CRM systems, Braze is highly desirable. - Plus if you have HTML knowledge - Solid knowledge of eCommerce ecosystems: product data and content that makes up the product catalog, the tools and systems that business users manage to create, maintain, validate and publish product information. - Journey Building through touchpoints such as push notifications, SMS, email. - Product range analysis and quantitative assortment optimization. - Digital sales performance analysis and reporting. - Digital app performance analysis and reporting. - Media Marketing campaign analysis and optimization. - Intermediate English Envia tu CV a Luis.carvajal@ab-inbev.com0likes0Comments
