Unsubscribed clics

[FlorianGOrnika]

Hello,

I would like know which users cliked on unsubscribed link in a specific message.

I don't find how to make a segment to find this. It is possible? We know the numbers of clicks for each message but I would the users list.

For exemple : in canva A, find the users which click on message 1 in the unsubscribed link.

Best regards.

[anastasia-e]

Hi Florian!

Anastasia here, an ex-Braze lifecycle marketing consultant. Hope your day is going well!

Creating a segment composed of all people who received the relevant message, last engaged with a message at that time, AND whose subscription status is now unsubscribed should give you a strong sense of how many recipients unsubscribed in that particular message.

To get more granular, though, I'd recommend one of two options:

1. Partner with your BI team to run a Currents export of all users who had an Email Unsubscribe event on their profile associated with that message ID. This option would require you have access to Currents.

Docs: https://www.braze.com/docs/user_guide/data_and_analytics/braze_currents/event_glossary/message_engag...

https://www.braze.com/docs/user_guide/data_and_analytics/braze_currents 

2. Or, for future messages, use link aliasing to add an alias to your unsub link. Then, you can create a segment of users who click that alias.

Docs: https://www.braze.com/docs/user_guide/message_building_by_channel/email/templates/link_aliasing

Hope this helps!

[FlorianGOrnika]

Thank you for you answer Anastasia.

However, if a user is already "unsubscribed", the date is not updated and it will not be in the segment.

The Currents is a good solution but it requires the BI team which have not the time.

Finally, the alias can work with another links but the "unsubscribed" link ({{${set_user_to_unsubscribed_url}}}) from Braze is not in the list...

So I can conclude it's not possible to flag people who click on {{${set_user_to_unsubscribed_url}}}...

[mariaa1244]

I think you should follow these steps:

Access Reporting or Analytics: Go to your email marketing tool's analytics or reporting section.
Select the Specific Message: Choose the campaign or message for which you want to track unsubscribe clicks.
Create a Segment: The segmentation feature filters users based on their activity. Look for an option like "Clicked a specific link" or "Unsubscribed".
Filter by Unsubscribe Link: Specify the unsubscribe link as the link clicked. This will narrow down the users who clicked on that particular link.