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segmentation

78 Topics

Build email interaction scoring
Hi there, we send 2 to 3 newsletters per week. Currently, we segment users based on their previous email interaction through segment extensions. For instance, we send one campaign per week to the full database, the second campaign only to users who have opened at least X emails in the last 3 months and the third campaign only to users who have opened at least Y campaigns in the last month or have clicked at least Z campaigns in the past month. Is there a way to build a scoring model based on (real) opens and clicks that also takes into account when the action has occurred? So that the score increases every time a user opens or clicks, but also decreases when a users does not engage for a certain period? Ideally, clicks should have a higher score than opens, and only real opens should be considered. Every suggestion in much appreciated :)
Francesca
13 hours ago Place Orchestration
29Views
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2Comments
How do you think about incentives in your Braze strategy?
In a lot of Braze setups I’ve seen, messaging and orchestration get a lot of attention (rightfully so!) But incentives often feel bolted on. Same incentives across segments No clear framework for when to use one Limited testing to subject lines I’d love to hear: Do you have a defined philosophy for incentives? Are they lifecycle-driven? Margin-driven? Performance-driven? Who owns incentive logic on your team? Also, if anyone wants a quick temperature check, I put together a short Braze Incentives Scorecard (3 min, free) to benchmark maturity across a few key areas: https://scorecard.voucherify.io/braze Would love feedback if you end up trying it!
julia_gaj
6 days ago Place Orchestration
79Views
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2Comments
How to you manage 'Happy customer signals' in multiple Canvas
Hi everyone, I'm currently building a signal-driven evergreen referral canvas and would love some input from others managing multi-canvas ecosystems. Entry logic includes: Lifecycle stage: set up completed + post onboarding Lifecycle transitions: trial to paid, upgrade, renewal success Joy/value signal: high-intent engagement actions indicating 'happy customer' We will also apply a 30-day cooldown period and exclusions for inactive statges (payment failed, paywall not activated) The challenge we are currently experiencing is that some joy/value signals are being used as entry criteria for other canvases (eg upgrade and leave an Amazon review) For those running multiple advocacy and revenue expansion programs: How do you prevent signal collision across canvases? Do you apply any prioritisation via entry criteria, mutual exclusions, segments or global filters? Do you centralise joy signals into one canvas before routing users? (would be super complex to mash all the canvases together) Any best practices for avoiding user fatigue while maximising monetisation and advocacy moments? Would love to hear how others structure governance across overlapping signal-based canvases.
Lin_To
1 month ago Place Orchestration
135Views
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2Comments
Orchestrating Canvas & Audience Path issue
Hi everyone! I am having a bit of a trouble with orchestrating an email campaign using Audience Paths. The plan is the following. Send 4 emails, each email with a delay and to a different segment. The 1st email is simple/easy and straight forward. It is sent to audience selected at the beggining. The 2nd email is to be sent only to those who did not open the 1st email. So I selected Audience path, assigned group 1 to those who did not open the 1st step of the canvas, being the 1st email. However, the 2nd email was still sent to the wrong # of recipients. Suppose that the 1st email was opened by 22k recipients, I'd expect the 2nd email of the 2nd step, to be sent to the remaining 60k users, since the entire audience that we began with was 82k. The 3rd email, is to be sent only to those who opened the 1st and 2nd email. Same issue happened, with wrong # of recipients set. The 4th email, is to be sent only to those who did not open the 1st and 2nd emails, but also to those who opened the 1st,2nd and 3rd email. I cannot get the correct # of recipients based on these parameters. Should I not use Audience Paths? Is there a bug? As for the delays, they are set correctly, after each email and before the audience path nodes. Any help/ideas would be great to review and attempt. Thanks a lot for your time
kyriakosgg
4 months ago Place Orchestration
112Views
0likes
4Comments
Custom Attribute - Regex Expression Help
Hi! I am looking to filter on a custom attribute in a canvas audience paths, but I want to do a contains statement. I am trying to reference multiple attributes with out having to list each specific value as the trigger. The attribute naming convention works were I could use contains. Thinking I can use a targeting filter where custom attribute matches regex. However, are there any special characters that need to be added to/around "signup" in the attribute value? Thanks!
geenawakeley
4 months ago Place Orchestration
103Views
0likes
1Comment
Unsubscribing from Subscription Groups
How can we set the unsubscribe to only remove the user from the specific subscription group? We don't want to do this through a preference center. We just want to have a link that automatically removes the user from the specific subscription group that the email was sent to. Also, when importing users via CSV that could be in multiple subscription groups should we handle the subscription_group_id to ensure that overlapping users remain subscribed to both lists? Is it automatic? Or would it override each other?
meganhankins
5 months ago Place Orchestration
470Views
1like
5Comments
Segmenting on custom event properties without exact match
Wondering if there's any smart ways around this. We have a "UI - PageLoad" custom event with some property parameters that reports whenever a user visits a page on our platform. It includes custom properties for pathName e.g. "/some-page-url" host e.g. "sub.ourdomain.com" When I build a segment that uses X Custom Event Property in Y Days, there's only an 'exact' match option. i.e. There's no way to build a filter that would be 'anyone with the UI Page Load event where the pathname includes {text} somewhere in the value. Essentially, trying to build a filter that would encompass multiple pages visited that all share a consistent text string in the pathname somewhere. e.g. matching any of /articles/number-one, /articles-number-two etc etc
JFCRobin
6 months ago Place Orchestration
201Views
1like
2Comments
Guidance on Limiting Audience per Experiment Path in Canvas
Hi everyone, I'm looking for some guidance on a use case I'm currently working on. I want to implement a spinning wheel IAM using a single Canvas that includes 5 experiment paths. The goal is to limit the number of users entering each path — for example: Offer A (Path A): 150 users Offer B (Path B): 100 users And so on... While the experiment path node in Canvas allows user distribution using percentage splits, I’ve found that it doesn't always behave as expected — especially with small total audience sizes (e.g. 10–20 users). During a live test with internal team members, the users were not evenly distributed across paths, despite using balanced percentage settings. My questions: Is there a minimum user count required for the experiment path % splits to work accurately? Is there any official documentation explaining how this percentage-based distribution works under the hood? As an alternative, I’m considering building 5 separate Canvases or campaigns, each with entrance caps to control how many users receive each offer. However, it would be ideal if Canvas supported audience caps per path directly. Any tips, documentation, or suggestions would be greatly appreciated! Thanks in advance! Siva
Siva
7 months ago Place Orchestration
152Views
1like
4Comments
How to segment for Samsung Devices?
Hello everyone, first post in here :D I was wondering how to best segment for users with Samsung devices. Currently using the segmentation you find attached. Thanks a lot for the help!
tony_fra
10 months ago Place Orchestration
44Views
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0Comments
Braze Catalog Selections: How to Send Personalized Recommendations
Braze Selections continue to be an exciting feature for streamlining and automation. What's amazing is that the selection filter values accept Liquid, something that's not possible in the regular audience filter in Campaigns/Canvases. Dynamic entry is one area where we continue to run into hurdles with Braze, although with the introduction of Context Steps, we're hopeful that this will change in the future. Check out this video to learn how we're sending PERSONALIZED RECOMMENDATIONS using Braze Catalog Selections!
AllanHeoFNM
10 months ago Place Orchestration
65Views
1like
0Comments