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KK's avatar
KK
Active Member II
25 days ago

one-click unsubscribe header impact on unique CTR?

Hi! How are y'all calculating meaningful CTR (unique clicks minus unsub)  in Braze now that a click on the one-click unsubscribe header counts in the unsub count, but not as a unique click?  Basically it's making our meaningful unique clicks look softer YoY given  one-click unsub was implemented in early 2024. Appreciate any thoughts/guidance. TY!

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