cancel
Showing results for 
Search instead for 
Did you mean: 

Lifecycle Marketing Team Structure

ilana-fromm
Active Member

Lifecycle marketing friends! I'm doing some research. How is your team organized? Do you split acquisition and retention between team members? Automation vs. campaigns (batch/blast comms)? 

1 REPLY 1

DavidO
Strategist

Hey @ilana-fromm 

We have a very lean team of two Lifecycle marketers and although we have some crossover over, we often work on different parts of the journey each quarter e.g. onboarding / resurrection, or opt-in consent / churrned.