Forum Discussion
Lifecycle Marketing Team Structure
Lifecycle marketing friends! I'm doing some research. How is your team organized? Do you split acquisition and retention between team members? Automation vs. campaigns (batch/blast comms)?
Hey ilana-fromm
We have a very lean team of two Lifecycle marketers and although we have some crossover over, we often work on different parts of the journey each quarter e.g. onboarding / resurrection, or opt-in consent / churrned.
