Lifecycle Marketing Team Structure
Lifecycle marketing friends! I'm doing some research. How is your team organized? Do you split acquisition and retention between team members? Automation vs. campaigns (batch/blast comms)?
Forum Discussion
Hey ilana-fromm
We have a very lean team of two Lifecycle marketers and although we have some crossover over, we often work on different parts of the journey each quarter e.g. onboarding / resurrection, or opt-in consent / churrned.
