Director of Lifecycle Marketing

Director of Lifecycle Marketing

Reporting to: VP of Growth Marketing

Location: New York, NY

Apply Here: https://grnh.se/bb4fbe8b4us

What is Bilt?

Bilt Rewards is the first loyalty program that rewards members on rent and in their neighborhood, no matter where they live.

Bilt Members can earn points and access exclusive benefits on rent payments, condo & co-op fees, and around their neighborhood at local restaurants, fitness studios, rideshare, and more. Ranked the highest-value point currency by top publications, Bilt Points can be transferred 1:1 to major airline and hotel programs, or used towards rent payments, shopping, fitness, and even a down payment on a home. Members also get access to credit-building benefits, member-only experiences, and an Elite Status program.

In partnership with the top multifamily owners & operators across the country, we’ve also created the Bilt Rewards Alliance, a network of 4M+ apartments and homes across the country. Residents who live in the Bilt Rewards Alliance make payments directly through the Bilt Payment Center and get access to benefits including additional earn opportunities on new leases, renewals, and more.

While Bilt Members can use any debit or credit card to earn points and access their benefits, Bilt has partnered with Mastercard and Wells Fargo to create the Bilt Mastercard® - the first and only credit card that lets you pay rent and earn points without the transaction fee.

What’s the role?

Reporting to the VP of Growth Marketing, the Director of Lifecycle Marketing will be responsible for driving activation, engagement, and retention of Bilt Rewards Members. Through a variety of communication methods including email, push, text, in-app messages, and more, you will help develop the strategy for and build a highly personalized user journey to ensure our Members are activating on key product offerings. You’ll work closely with product marketing, product, engineering, and the data team to develop exciting, engaging roadmaps, and then drive the adoption of new features & benefits.

In this role, you will… 

• Be a critical player in the development of a highly personalized user experience for our existing Members 
• Manage testing across your channels across the user journey
• Work closely with the broader marketing team to develop activation & engagement priorities based on business goals 
• Own the planning, creation, and analysis of automated messages in Braze 
• Analyze campaign performance to continuously improve the user experience
• Improve internal systems to make the team faster, more nimble, and more efficient

In terms of qualifications, we’re seeking:

• 5+ years of lifecycle marketing experience
• A strong understanding of marketing operations, including campaign management, data analytics, and marketing automation platforms. Experience with tools like Braze, Segment, FullStory, and Looker is a plus.
• Available to be in office in NYC 4-5 days a week 
• A creative problem solver who is excited to work as a part of a team.
• Strong knowledge of Liquid. HTML and CSS experience preferred.
• Familiarity with webhooks, working with APIs, and/or CMS.
• A detail-oriented worker who is adaptable and interested in learning new tools & technologies.
• Bonus points for design and/or copywriting skills.
• Bonus points for experience with email deliverability.

Benefits:

• Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
• Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one.
• 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there.
• Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive.
• UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for you as often as you need it.
• Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.
• Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.

At Bilt Rewards, we believe in transparency and we do our best to make sure the company and our candidates are on the same page as it relates to compensation. In addition to posting salary ranges for our open roles, candidates should expect to be asked about compensation expectations and requirements early on in their interview process. Our goal is to highlight when expectations and Bilt’s salary range may be out of sync, and work with the candidate to determine whether it makes sense to continue conversations.

We are considering candidates with differing levels of expertise for this position. Leveling will be based upon your experience and performance in the interview process.

Where a new hire falls within a range will be based on their individual skills and experience, and how these competencies compare across other employees in the same role. Bilt's bands are designed to allow for individual compensation growth within the role. As such, new hires typically start at the lower end of the range. Bilt rewards performance and outcomes - should you join the company, you will have the opportunity to grow your salary over time.

The salary range for a Senior Manager of Marketing Operations is $130, 000 - 160,000 and will be eligible for equity and an annual performance-based bonus.