Lifecycle Marketing Manager

Company Overview
Restore Hyper Wellness® is the leading retail provider of alternative health and wellness modalities in the United States. Our goal is to make Hyper Wellness® widely accessible, affordable, and fun. This means helping people from all walks of life feel better and perform at a higher level so they can do more of what they love in life. Inc. 5000 ranked Restore the #113 Fastest Growing Company in America, the #17 Fastest Growing Company in Texas, and the #1 Hottest Franchise in America.

Job Summary
We are seeking a highly skilled and experienced Data Engineer to join our team. As a Data Engineer, you will play a crucial role in building and maintaining our modern data infrastructure and pipelines, enabling efficient and reliable data processing and analysis. Your expertise in designing scalable and robust data architectures, coupled with your proficiency in tools such as BigQuery, DBT, Tableau and GitHub will be instrumental in supporting our data-driven decision-making processes.

Responsibilities:

• Develop and execute marketing strategies and campaigns across email, text and push notification.
• Develop and own the customer experience roadmap for lifecycle marketing campaigns from ideation to launch to optimization, driving customer retention and LTV.
• Use and leverage data to drive analytical cohorts to increase engagement throughout all stages of the customers lifecycle.
• Responsible for growth rooted in a test, measure and optimize approach.
• Partner with the Content team to increase customer engagement with the brand and helping with the education of our products and services to our customer.

• Highschool Diploma or equivalent required.
• Bachelor’s degree in marketing or similar preferred.
• At least 3-5 Years in lifecycle marketing with both hands-on experience and ability to create a roadmap.
• Proven track record of delivering measurable growth using lifecycle marketing.
• Strong Analytical problem solver
• Franchise system experience and knowledge a plus.
• Experience with Braze, High Touch and Liquid a plus.